In Association withInfluencer Marketing Hub

Workshops

Learn more at the deep-dive workshops

Do you want the opportunity to get up close and personal with leading figures in the industry and delve into the areas of influencer marketing that are usually left uncovered? Then make sure your name is on the list for this year’s newly created interactive, deep-dive workshops aimed to inspire and educate.

These carefully curated, intimate workshops offer the perfect networking opportunity in a practical hands-on manner, allowing attendees to meet like-minded peers from a variety of backgrounds and the pros from forward-thinking brands, platforms and agencies. You’ll come away feeling motivated with plenty of expert insight to take back to the office.

Each workshop has a limited capacity of 65 attendees, book early to avoid disappointment!

The Sessions

Hosted by

Influencer Marketing Success Comes in Many Colours

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Day 1, 10:00–11:00

Creator-driven return on investment can be notoriously tricky to measure. Sometimes campaigns drive incredible results and sometimes they fall flat. In a space as nuanced as influencer marketing, predicting outcomes requires strong data and keen intuition.

Ever wonder what influencer marketing success looks like in your industry? In this interactive workshop, CreatorIQ invites you to listen to – and share – success stories with some of the best marketers in the space. Attendees will also be the first people in the world to try out CreatorIQ's exclusive industry benchmarking.

Key Takeaways:

  • Unlock the best tools and tips for measuring campaign ROI
  • Listen to and learn from real success stories
  • Understand how to utilise data and intuition to achieve the best campaign results
  • Share your experience with industry professionals


Hosted by

Influencers: Friend or Fraud?

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Day 1, 12:30–13:30

The industry and influencers themselves are, quite rightly so, under more scrutiny than ever. In the fight for compelling, authentic and creative content on social media through influencer marketing, trust is vital between influencers, brands, and consumers. It is also crucial if marketers, brands, and influencers are all going to continue to derive value and creativity from the sector.

Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing. Following the talk, listen to the discussion with the experts from the brand side and the influencers themselves for a clearer view of the topic and how to build trust back in influencer marketing.

Key Takeaways:

  • Listen to the concerns of why trust has broken down in influencer marketing and how influencers and brands are overcoming this barrier
  • How to identify transparent and authentic influencers who are in line with their brand values
  • Understand how to execute brand-safe influencer marketing campaigns

This workshop is open to:

  • Advertisers – brand direct, agencies
  • Publishers
  • Influencers
  • Industry consultants

Hosted by

Behind ‘The Science of Influencer’

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Day 1, 15:00–16:00

Discover how Whalar produced the first-ever neuro-study in influencer marketing with Shazia Ginai, CEO of Neuro-Insight, a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications.

The technology used by Neuro-Insight, known as steady-state topography, measures neural processing speed at the scalp in order to build a second by the second picture of activity in the brain.

Come along to learn about the process, try it for yourself, and see how your brain responds to influencer marketing in real-time.

Key Takeaways:

  • Find out how neuro-data is collected and interpreted
  • Gain insight into how consumers build brand affinity
  • Understand the power of influencer marketing and its effects on the brain
  • Discover the best combination of influencer marketing and paid media
  • Learn how your brain interacts with influencer marketing by trying on an EEG headset

This workshop is open to advertisers, large agencies and brands.

Hosted by

The Influencer's Resumé: A Media Kit for a Professional Influencer

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Day 2, 12:30–13:30

The term ‘influencer’ to some, is a job title that seems to be losing its lustre. It's becoming increasingly difficult for authentic influencers to stand out as legitimate advertisers and share their true value with brands.

Anthony Richardson launches the Q-83 media kit – a live resumé that shares the true value and authenticity of an influencer's audience and how professional influencers are using it to elevate themselves as social publishers.

Key Takeaways:

  • How to measure the value of influencer's audience and how to prove it
  • The new tradable metric that should determine rate cards
  • How to get your hands on 100% accurate data
  • Separating part-time influencers from social publishers
  • Why influencers are the only ones who can drive the change in data transparency

This workshop is open to:

  • Advertisers – brand direct, agencies
  • Influencers
  • Talent managers


Limited spaces available

Please read the terms and conditions below:

If you are unable to attend the workshop, please contact events@performancein.com. Ticket swapping is not permitted. You must be attending this year’s event in order to be eligible for this year’s workshops. If you haven’t purchased your ticket yet, get your ticket to PI LIVE & IMS today.

If you have any questions about this year’s workshops, please contact events@performancein.com

WORKSHOP DETAILS
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