In Association withInfluencer Marketing Hub

Speaking at IMS 2019

Christer Björk

Christer Björk

Global Head of Sales 
Mikz Alliance

Christer Björk is Global Head of Sales at Mikz Alliance. He has 33 years’ experience within management positions in multinational organizations whereof 14 years in CEO roles. Previous positions include CEO of Teleca for more than six years.

Over the last 8 years, he has been actively involved within influencer marketing. As one of the founders of the leading agency United Influencers in Scandinavia, he realized early the importance of IT tools to support influencer marketing. Mikz Alliance is today engaging 55 developers to build a complete IT platform for influencer marketing and has more than 45 members worldwide.

Mike  Craddock

Mike Craddock

Co-Founder 
Kairos Group

Starting from a University dorm and garden shed in June of 2015, Mike, a former YouTube content creator with over 300k subscribers, alongside his co-founder Chris, formerly a director at Machinima, leveraged his knowledge and experience of the industry to begin building solutions for brands looking to market through social media and reach new audiences online, and thus Kairos Group was born.

3 years later, Kairos Group now consists of three entities, influencer agency Kairos Media, esports agency Kairos Esports and Kyma Media - a publisher and media owner. The group has delivered thousands of global campaigns to date, for a portfolio of brand partners across all sectors.

Ian Forrester

Ian Forrester

Senior Vice President Research Analytics 
Whalar

Ian’s inquisitive nature, mixed with his analytical skills means you can always rely on him to spot the interesting stories that are hidden in data. His career started brand side, with positions at L’Oreal, Nestlé, Tate & Lyle and Sony Pictures. In 2012 he joined Unruly as their first insight hire, going on to create a global insight team and do some ground-breaking research, including decoding the drivers of virality in video.

In 2018, Ian joined Whalar, where as SVP Research and Analytics, he aims to introduce real rigour around influencer campaign reporting and measurement, and to produce world-class influencer ingith. His first step on this journey was to kick off a world-first neuroscience study on influencer marketing – ‘The Science of Influencer’.

Alex Frolov

Alex Frolov

CEO 
HypeAuditor

Alex Frolov is CEO of HypeAuditor and one of the Top 50 Influential Industry Players in 2018 according to Talking Influence.

Alex is leading the way in improving transparency within the industry and created the most advanced AI-based fraud-detection system to set the standard for making influencer marketing fair, transparent, and effective.

Shazia Ginai

Shazia Ginai

CEO 
Neuro-Insight

A creative and curious insight and marketing professional with a passion for people and leading insight into action. Shazia Ginai has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions.

Shazia is the UK CEO of Neuro-Insight, a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications. Previous to Neuro-Insight, Shazia held senior positions in consumer research at P&G and GHD, and is a respected thought leader in the world of insight.

Scott Guthrie

Scott Guthrie

Strategic Influencer Marketing Consultant 
Scott Guthrie

Scott Guthrie works with brands, agencies and platforms to generate meaningful results from smarter influencer marketing decisions. He is an event speaker, guest university lecturer, published author, active blogger and media commentator.

His influencer marketing thoughts and commentary have featured in publications including PR Week, The Drum, Influence magazine, PR Moment, The Telegraph and City A.M.

Named as one of the influencer 50: the top 50 industry players from 2018 Scott is also a member of the PR and Communications Council 2019, a member of the influencer marketing steering committee at the Branded Content Marketing Association and a member of the Talking Influence editorial board. His website https://sabguthrie.info/ has been designated as a top 10 PR blog for the last two years by Vuelio.

Scott is a former management consultant and Ketchum digital director - influencer relations.

Emma Harman

Emma Harman

Managing Director EMEA 
Whalar

Emma has over 15 years experience as a sales and marketing leader. Prior to Whalar, Emma set up and led Universal Music Group’s Commercial Partnerships division pairing exceptional A-List music talent with global brands. She went on to join Talenthouse where she launched and managed the platform which is home to over 1M creators, with investors including ProSiebenSat1 and Reliance Communications. Emma’s career blends the worlds of advertising, creativity, technology and culture.

Emma joined Whalar at the beginning of 2018 as Managing Director of Whalar EMEA, where she leads the commercial and client services teams across London, Amsterdam and Berlin. She had led a variety of campaigns for Whalar clients such as Diageo, Dior, Unilever and more.

Deborah Holloway

Deborah Holloway

Digital Media Manager 
Clarins

Deborah Holloway: Digital Media Manager for Clarins & Clarins Fragrance Group Deborah is the Digital Media Manager for Clarins & Clarins Fragrance Group in the UK. She is responsible for the strategic and innovative development of Clarins digital advertising, social media channels and digital content production. She has close to 15 years’ experience working in digital and social across industries such as beauty, fashion and entertainment.

Harry  Hugo

Harry Hugo

Co-founder and Chief Campaigns Officer 
The Goat Agency

Harry set up his first business when he was 16, a football fan site network with 60 websites and over 500 global writers. He was then invited to write for Liverpool’s official website as an influential blogger. He then became Head of Social at Sportlobster by 18 and built relationships with every major influencer in the UK.

Since Harry founded Goat, the company has grown from 3 to over 120 staff in three years, with offices in London, New York and Singapore and has worked with brands including BBC Sport, New Look and Malibu. Agency relationships include Havas, BBH and Mediavest.

Oliver Lewis

Oliver Lewis

Founder & Managing Director  
THE FIFTH

Previously the Head of Digital & the Director of Digital Strategy for The Bridge, News UK's commercial division, Oliver has recently founded and launched THE FIFTH, a new Influencer marketing agency within the News UK group.

Karl  Newman

Karl Newman

UK MD Publicis Media Content 
Publicis Media

Karl has over 20 years’ experience in the world of media and content. He currently heads up the UK content practice for Publicis Media supporting clients in their needs across media partnerships, influencer marketing, content insight and consultancy through to the production of the stories brands need to tell.

Prior to this, Karl spent 4 years heading up content partnerships at Publicis Media working with clients like Samsung, FCA, Visa, Royal London, Brown Foreman and Heineken UK. In doing so Karl championed the search for new and interesting media owners for brands to partner with; essentially leading the team from being a traditional sponsorship unit into the social media publisher space championing the use of MCN's , influencer networks and platforms.

Justina Raizyte

Justina Raizyte

Head of Development and Policy  
European Advertising Standards Alliance (EASA)

Justina is an ad standards expert and the Head of Development and Policy at EASA. She coordinates a network of the European stakeholders (including ad standard bodies, brands, media, publishers/platforms and agencies) in the area of advertising self-regulation and manages new initiatives, capacity building and dissemination of the best practices across the international network of industry practitioners.

Justina specialises in the digital advertising and emerging marketing techniques with a focus on influencer marketing, native, as well as online behavioural advertising trends. She is passionate about creating new partnerships and collaborative projects which would foster innovation, creativity and trustworthiness of the advertising ecosystem.

Her previous experience includes consulting public and private organisations on evidence-based decision making, programme management and governments’ interventions.

Ollie  Richardson

Ollie Richardson

Head of Social Content and Influence 
PHD Global Business

Ollie leads PHD Global Media’s Social Content and Influencer Marketing offering across the network. Working with clients such as Porsche, SC Johnson and TikTok, in the development of global influencer strategies, governance structures and execution of innovative, integrated campaigns.

His background is in creative and communications strategy, across both agency and publisher businesses. Since joining the Omnicom Group six years ago, he has led social content and influencer teams across both OMD EMEA and UK, working with for some of the world’s most talked about brands in influencer marketing, including; Disney, Bacardi Group, Estee Lauder, Barclays, Hasbro, Beats by Dre and PepsiCo.

Amie Caitlin Shearer

Amie Caitlin Shearer

Head of Influencer Marketing 
Mumsnet

Amie manages Mumsnet’s network of over 10,000 influencers. Her team develops and manages thumb-stopping, award-winning campaigns for clients such as Dreams and McDonald’s utilising the members blogs, vlogs and social channels as well as the Mumsnet and Gransnet (women 50+) platforms. With a broad background in brand management and social media, Amie has been immersed in optimising influencer marketing since 2014. She’s passionate about transparency, trust and meaningful reporting as well as diversity and representation agenda across all forms of marketing.

Bushra Sidd

Bushra Sidd

Lifestyle, fashion & beauty influencer 
Takumi

Bushra Sidd is an investment banker turned social media influencer and runs a lifestyle account documenting the trendiest new places, products & fashion items on the market. Originally from Bangladesh, she’s been settled in London for the past 8 years & has an undergraduate & masters degree in IT & business from University College London (UCL). She’s a big believer of always pursuing one’s passions because life’s too short to do something you don’t enjoy.

William Soulier

William Soulier

CEO & Co-Founder 
Talent Village

William Soulier, is CEO and Co-founder of Talent Village, an influencer marketing platform. Talent Village offers premium influence solutions for brands to build meaningful campaigns with highly engaged influential talent on Instagram.

William started his career in wine and spirits sales, before specialising in digital marketing within the luxury space, helping brands shift to mobile-first online strategies. During that time, he was exposed to the power of influence, and saw a clear need for brands to collaborate with professional talent on social media to ensure authenticity and generate greater engagement.

Simone Stevens

Simone Stevens

Senior Influencer Strategist 
Pegasus

Simone Stevens, has over 12 years’ experience in PR and digital comms, and now heads up the Influencer service at integrated health agency Pegasus. This includes strategy planning, implementation and measurement of influencer campaigns across beauty, health, pharmaceuticals and animal health.

Lisa Targett

Lisa Targett

UK General Manager 
TRIBE

Lisa Targett is UK General Manager of TRIBE, the self-serve marketplace that connects brands with everyday people to celebrate them through beautiful content.

After working for some of the world’s leading publishers (Telegraph, Daily Mail, Microsoft, Channel 9), Lisa saw the opportunity to take part in solving the industry’s biggest challenge: delivering increasing amounts of content, quickly in a cost-effective way.

In her first two years at the helm, TRIBE has partnered with some of the world’s biggest brands like Waitrose, Rimmel, Amazon, TikTok & Unilever - attracting a new round of investment and the attention of the world’s most decorated marketer Keith Weed (ex-CMCO Unilever) when he came on board as an investor himself.

Lisa has knack for sparking innovative conversation, delivering keynotes at Decoded, Unbound, Ad:Tech, PRWeek, Advertising Week Europe and having her opinions frequently featured in Forbes, Business Insider, Campaign & TheDrum.

She was named in The Drum’s #50Under30 and as Diversity Journal's "Women Worth Watching "in 2018.

It’s no secret that Lisa is an unstoppable force and a fierce thought-leader in the Marketing & Advertising sector.

Kim Westwood

Kim Westwood

Managing Director 
Shopping Links

Kim is the Founder and Managing Director of Shopping Links, a powerful Influencer and Content Marketplace that makes it easy for fashion, beauty and lifestyle brands to reach new audiences, track conversion and increase revenue through influencer relationships. A true innovator in social commerce, Kim launched her first entrepreneurial tech project in 2012, a social shopping site designed to bring people and products together to make online shopping more rewarding. Prior to starting Shopping Links, Kim spent more than 10 years with BHP Billiton working primarily in Information Technology, HR and Shared Business Services across multiple regions and commodity groups. She holds a Bachelor of Arts with Honours in Psychology and Sociology from Monash University in Australia and has been recognised as a leader in Influencer Marketing by the American Marketing Association. Shopping Links was the winner of the Business Services category at the 2016 Governor of Victoria Export Awards and Kim has been named a finalist in the Telstra Business Women’s Awards. Drawing on her years of experience working with influencers, Kim regularly writes and presents on the topic of Influencer ROI, measurement and conversion.

Adam Williams

Adam Williams

CEO 
Takumi

Adam (Sven) has over 18 years of media experience and seven of those were with Spotify where he was Managing Director of Spotify UK, Benelux and Ireland where he spent seven years helping to drive growth. Adam then decided to leave to launch his own business called Words Won’t Do, a personalised video platform. That business is still going strong, but he decided to leap into the rapidly growing Influencer marketing space and that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Just over a year at Takumi, Adam was named Chief Executive Officer (CEO) where he has been integral to Takumi’s expansion into the US, with the launch of its new office and team in New York.

As CEO, Adam will spearhead this growth, focusing on the expansion of Takumi into other markets. He will continue to drive exceptional customer service and retain long term partnership deals by working with the team to build additional services and functions to the platform.

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