In Association withInfluencer Marketing Hub

Session Agenda: Day One

Session Time

Kindred Theatre

Case Study Theatre

8:00 – 17:00

Registration Open

Registration will be open from 8am with our new self-service iPad booths in operation.

9:00 – 21:00

Show & Expo Floor Open

9:30 – 10:00
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Session Coming Soon

Read More

Synopsis to follow.

    10:00 – 10:20

    Break

    20 Minute Session Break

    10:20 – 10:50
    Kindred Theatre

    Capacity: 250

    Theatre Sponsored by

    Measurement Matters: Confronting the Industry's Biggest Challenge

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    The question of measurement remains the industry's single biggest challenge to increase influencer investment. Using traditional marketing metrics such as reach and engagement is a questionable technique for measuring the impact of influencer marketing. The credibility and authenticity earned from running careful, considered influencer campaigns can far outweigh those of tired, dull and expensive agency-developed creative, but how do you actually measure success?

    Key Takeaways

    • Finding the balance between insights, results and remaining creative
    • How to put a number on effectiveness through credibility and authenticity
    • Measuring the real impact that influencer marketing to get more budget
    10:50 – 11:10

    Break

    20 Minute Session Break

    11:10 – 11:40
    Kindred Theatre

    Capacity: 250

    Theatre Sponsored by

    Drawing Boundaries Around Data Privacy in the Age of Influencer Marketing

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    Strategy surrounding influencer marketing is influenced by data collection and analysis, however, the collection and subsequent commodification of this data introduces questions of privacy and safety for everyone involved. As long as boundaries are drawn between brands, influencers, and their audiences, data can be utilised without taking advantage of people’s privacy.

    Key Takeaways

    • Connecting audiences, influencers and brands using data analysis
    • Data isn't the enemy! Learn how to protect those involved by setting boundaries for data collection
    • The cost you pay when it goes wrong
      Case Study Theatre

      Capacity: 60

      Influencer Marketing Without Proper Checks Doesn't Work

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      Only 55% of Instagram followers are real people. The rest are bots, inactive accounts, and mass followers. Brands waste millions of pounds each year on the advertisement to fake followers. Metrics that most marketers use at the moment don't work anymore. They could be easily inflated by influencers.

      This session focuses on the true value metrics that marketers should use to find authentic influencers and determine the cost of a sponsored post.

      Key Takeaways

      • What metrics you should be looking at to find authentic influencers
      • What data to use to determine the cost of a sponsored post
      • Ways to maximise your budget
      11:40 – 12:00

      Break

      20 Minute Session Break

      12:00 – 12:30
      Kindred Theatre

      Capacity: 250

      Theatre Sponsored by

      A Question of Ethics: Why Producing Ethical Content is the Right Thing to do

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      Social media users shouldn't feel deceived or manipulated by influencer-generated content. Influencers have a moral obligation – and often a legal requirement – to do the right thing by their followers and to the brands who pay for the content’s creation and publication.

      Ethical issues reinforce the importance of effectively vetting prospective influencers to ensure brands have identified the most appropriate brand-fit in terms of tone-of-voice, values and brand affinity.

      Key Takeaways

      • Articulate the ethical dimensions of influencer marketing
      • Understand the commercial benefit to brands in working on ethical collaborations
      • Appreciate the duty of care brands and influencers have to young or impressionable audiences
      • Identify the most appropriate brand fit with influencers
      Case Study Theatre

      Capacity: 60

      How Meliá Hotels International Establishes a Data-Driven Influencer Program Across Six Brands and 380 Hotels

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      Learn how Melia Hotels International scaled an influencer program that drives awareness, builds community and increases bookings by leveraging technology to make data-driven decisions and create efficient workflows.

      Key Takeaways

      • How to connect social influence strategies to business goals and measure results
      • The most important insights for driving influencer marketing performance
      • The five must-have elements of a successful influencer program
        12:30 – 14:00

        Lunch

        90 Minute Lunch

        12:30 – 14:00
        LUNCH

        Digital Disruptors Final!

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        Join us on the PI Live Main stage for the final of the Digital Disruptors programme as our young entrepreneurs face our very own show dragons.

        Digital Disruptors has been set up in memory of Nicky McShane, one of the digital industry's most exuberant and progressive digital marketers.

        14:00 – 14:30
        Kindred Theatre

        Capacity: 250

        Theatre Sponsored by

        Re-Defining Influencer

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        Emma Harman will be joined on stage by influencer talent and brands to discuss how the industry is evolving and 'growing up.' They'll delve into new ways to collaborate, measure and execute campaigns that push to redefine influencer marketing so you can stay ahead of the curve.

        Key Takeaways

        • How the landscape is evolving and how brands can prepare for it
        • New ways to collaborate and execute campaigns
        • Tips and tricks for planning and executing your strategies for next year and beyond
        14:30 – 14:50

        Break

        20 Minute Session Break

        14:50 – 15:20
        Kindred Theatre

        Capacity: 250

        Theatre Sponsored by

        Session Coming Soon

        Read More

        Synopsis to follow.

          15:00 – 16:00
          PROSECCO LOUNGE
          Sponsored by

          Impact Prosecco Lounge Happy Hour

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          Come along for the Impact 2 for 1 happy hour! The Impact Prosecco lounge is a perfect pit-stop for showcasing products or toasting a deal secured at the show over a glass (or 2) of bubbly!

          15:20 – 15:40

          Break

          20 Minute Session Break

          15:40 – 16:10
          Kindred Theatre

          Capacity: 250

          Theatre Sponsored by

          Session Coming Soon

          Read More

          Synopsis to follow.

            16:10 – 16:30

            Break

            20 Minute Session Break

            16:30 – 17:00
            Kindred Theatre

            Capacity: 250

            Theatre Sponsored by

            Session Coming Soon.

            Read More

            Synopsis to follow.

              Case Study Theatre

              Capacity: 60

              How Did United Influencers Increase its Operational Efficiency by 70%?

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              Influencer marketing decisions are becoming more data-driven and finding the right influencers requires sophisticated tools. However, lots of marketing teams are still operating their influencer marketing manually without any tools. The likes of automation support, influencer search and discovery, authentic data, prediction tools, self-service, payment solutions and dashboards can help you streamline processes and stay competitive. Developing technology that supports modern influencer marketing is a complex and risky task though.

              United Influencers introduced automated processes more than four years ago and the operational efficiency has increased by 70%. Learn how they did it and how you can increase your operational efficiency too.

              Key Takeaways

              • Increase your efficiency by adopting industry tools and automated processes
              • How technology can boost transparency and support influencer marketing
              • Risks involved with streamlining your systems
              17:00 – 21:00
              IMS BAR – FLOOR 2

              The Influencer Social

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              Guests are invited to stay and join the official networking drinks held at the conference space at the end of day one. Grab a drink and relax with your team, associates and friends you’ve made throughout the day to a buzzing atmosphere and chilled music.

              SESSION DETAILS
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