In Association withInfluencer Marketing Hub

Session Agenda: Day One

Session Time

Kindred Theatre

Case Study Theatre

8:00 – 17:00

Registration Open

Registration will be open from 8am with our new self-service iPad booths in operation.

9:00 – 21:00

Show & Expo Floor Open

9:30 – 10:00
Kindred Theatre

Capacity: 250

Theatre Sponsored by

The Coming Revolution of Immersive Internet and Dominance of Virtual Influencers

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Brands are creating and working with virtual influencers to communicate with audiences in real-time. As we enter the immersive internet age, where we will engage with the world through virtual humans, there will be a proliferation of brand-owned virtual influencers, which will revolutionise the influencer marketing industry and usher in a new and deeply emotional form of brand and consumer communication.

This session will explain the psychology and technology behind the concept of virtual influencers, explore if they are right for your brand, and give you a glimpse into the not-too-distant future.

Key Takeaways

  • Why and how virtual influencers work
  • Are they fad or future?
  • Steps to develop low-cost, future-proof virtual assets and influencers
Case Study Theatre

Capacity: 60

No Scheduled Session

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There is no scheduled session in this timeslot to allow for easy access to the show floor during peak arrival time.

    10:00 – 10:20

    Break

    20 Minute Session Break

    10:00 – 11:00

    Capacity: 65

    Workshop: Influencer Marketing Success Comes in Many Colours

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    Buy Your Ticket

    Creator-driven return on investment can be notoriously tricky to measure. Sometimes campaigns drive incredible results and sometimes they fall flat. In a space as nuanced as influencer marketing, predicting outcomes requires strong data and keen intuition.

    Ever wonder what influencer marketing success looks like in your industry? In this interactive workshop, CreatorIQ invites you to listen to – and share – success stories with some of the best marketers in the space. Attendees will also be the first people in the world to try out CreatorIQ's exclusive industry benchmarking.

    Key Takeaways

    • Unlock the best tools and tips for measuring campaign ROI
    • Listen to and learn from real success stories
    • Understand how to utilise data and intuition to achieve the best campaign results
    • Share your experience with industry professionals

    Workshops are private events requiring an additional workshop ticket.

    Buy Your Ticket

    10:20 – 10:50
    Kindred Theatre

    Capacity: 250

    Theatre Sponsored by

    Measurement Matters: Confronting the Industry's Biggest Challenge

    Moderated by Scott Guthrie Read More

    The question of measurement remains the industry's single biggest challenge to increase influencer investment. Using traditional marketing metrics such as reach and engagement is a questionable technique for measuring the impact of influencer marketing. The credibility and authenticity earned from running careful, considered influencer campaigns can far outweigh those of tired, dull and expensive agency-developed creative, but how do you actually measure success?

    Key Takeaways

    • Finding the balance between insights, results and remaining creative
    • How to put a number on effectiveness through credibility and authenticity
    • Measuring the real impact of influencer marketing to get more budget
    Case Study Theatre

    Capacity: 60

    No Scheduled Session

    Read More

    There is no scheduled session in this timeslot to allow for easy access to the show floor during peak arrival time.

      10:50 – 11:10

      Break

      20 Minute Session Break

      11:10 – 11:40
      Kindred Theatre

      Capacity: 250

      Theatre Sponsored by

      Drawing Boundaries Around Data Privacy in the Age of Influencer Marketing

      Moderated by Dave Dickman Read More

      Strategy surrounding influencer marketing is influenced by data collection and analysis, however, the collection and subsequent commodification of this data introduces questions of privacy and safety for everyone involved. As long as boundaries are drawn between brands, influencers, and their audiences, data can be utilised without taking advantage of people’s privacy.

      Key Takeaways

      • Connecting audiences, influencers and brands using data analysis
      • Data isn't the enemy! Learn how to protect those involved by setting boundaries for data collection
      • The cost you pay when it goes wrong
      Case Study Theatre

      Capacity: 60

      Influencer Marketing Without Proper Checks Doesn't Work

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      Only 55% of Instagram followers are real people. The rest are bots, inactive accounts, and mass followers. Brands waste millions of pounds each year on the advertisement to fake followers. Metrics that most marketers use at the moment don't work anymore. They could be easily inflated by influencers.

      This session focuses on the true value metrics that marketers should use to find authentic influencers and determine the cost of a sponsored post.

      Key Takeaways

      • What metrics you should be looking at to find authentic influencers
      • What data to use to determine the cost of a sponsored post
      • Ways to maximise your budget
      11:30 – 12:30
      PROSECCO LOUNGE
      Sponsored by

      Travel Networking Session

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      Grab a drink and conversation with other members of the travel industry. This vertical specific event from Impact will be a chance to discuss opportunities and challenges facing the travel sector, guided by seasoned experts from brand, partner, and technology. The session is open to all with an interest in travel.

      11:40 – 12:00

      Break

      20 Minute Session Break

      12:00 – 12:30
      Kindred Theatre

      Capacity: 250

      Theatre Sponsored by

      A Question of Ethics: Why Producing Ethical Content is the Right Thing to do

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      Social media users shouldn't feel deceived or manipulated by influencer-generated content. Influencers have a moral obligation – and often a legal requirement – to do the right thing by their followers and to the brands who pay for the content’s creation and publication.

      Ethical issues reinforce the importance of effectively vetting prospective influencers to ensure brands have identified the most appropriate brand-fit in terms of tone-of-voice, values and brand affinity.

      Key Takeaways

      • Articulate the ethical dimensions of influencer marketing
      • Understand the commercial benefit to brands in working on ethical collaborations
      • Appreciate the duty of care brands and influencers have to young or impressionable audiences
      • Identify the most appropriate brand fit with influencers
      Case Study Theatre

      Capacity: 60

      How Meliá Hotels International Establishes a Data-Driven Influencer Program Across Six Brands and 380 Hotels

      Read More

      Learn how Melia Hotels International scaled an influencer program that drives awareness, builds community and increases bookings by leveraging technology to make data-driven decisions and create efficient workflows.

      Key Takeaways

      • How to connect social influence strategies to business goals and measure results
      • The most important insights for driving influencer marketing performance
      • The five must-have elements of a successful influencer program
      12:30 – 14:00

      Lunch

      90 Minute Lunch

      12:30 – 14:00

      Capacity:

      Digital Disruptors Final

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      Time to get inspired by our next generation of digital pioneers

      Ever wondered what could be the next biggest thing in digital marketing? Well pop along to the Main Stage for the Dragons Den-style final of this year’s Digital Disruptors programme and you might just find out!

      Four teams of young people will be battling it out, demonstrating their own digitally disruptive thinking, in a bid to be crowned the 2019 winner of the McShane Young Digital Disruptor Award. And if the PI Live audience isn’t pressure enough, this year’s Dragons are Awin CEO Mark Walters, ex-Havas boss Paul Frampton, The Social Element’s CEO Tamara Littleton and Hannah St Paul, Snap’s Head of Client Partnerships.

      This year’s teams have been tasked with creating a social or video channel that has a purpose and/or a message behind it, and there’s sure to be some interesting new ideas if the 2018 winner, 16 year old Katie Nyarko and her team’s clever touchscreen personal safety app, is anything to go by.

      The final marks the culmination of the annual Digital Disruptors programme which has once again given an eager group of London-based young people direct access to some of our industry’s smartest brains and businesses through a structured series of workshops and mentoring over the summer months.

      Co-ordinated by Tina Judic and Julie York in memory of one of our most exuberant digital marketers Nicky McShane, Digital Disruptors is all about supporting and nurturing our next generation of digital pioneers. Its aim is to show them the many options digital provides as a career choice and to also empower them to think dynamically about the opportunities it brings to our everyday lives.

      This year’ programme has been supported by Snap, Facebook, Awin, Universal McCann, MTV Breaks, Found, Button, Soreto and Reverse Media Group but there’s still lots of ways for you to get involved or help fund this not-for-profit initiative. If you would like to find out more, go to www.digitaldisruptors.org.uk or grab either Tina or Julie at the Show.

      12:30 – 13:30

      Capacity: 65

      Workshop: Influencers – Friend or Fraud?

      Read More

      Buy Your Ticket

      The industry and influencers themselves are, quite rightly so, under more scrutiny than ever. In the fight for compelling, authentic and creative content on social media through influencer marketing, trust is vital between influencers, brands, and consumers. It is also crucial if marketers, brands, and influencers are all going to continue to derive value and creativity from the sector.

      Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing. Following the talk, listen to the discussion with the experts from the brand side and the influencers themselves for a clearer view of the topic and how to build trust back in influencer marketing.

      Key Takeaways

      • Listen to the concerns of why trust has broken down in influencer marketing and how influencers and brands are overcoming this barrier
      • How to identify transparent and authentic influencers who are in line with their brand values
      • Understand how to execute brand-safe influencer marketing campaigns

      Workshops are private events requiring an additional workshop ticket.

      Buy Your Ticket

      14:00 – 15:00
      BEER GARDEN
      Sponsored by

      Meet Someone New and Make a New Connection

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      Around 2,500 people will attend PI LIVE and the Influencer Marketing Show over the two-day conference. This networking hour is designed for you to come along to the Beer Garden and spark up a conversation with someone that you haven’t met before in the industry. The goal is to make a new connection, and perhaps uncover a new business opportunity.

      14:00 – 14:30
      Kindred Theatre

      Capacity: 250

      Theatre Sponsored by

      Re-Defining Influencer

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      Emma Harman will be joined on stage by leading influencer talent to discuss how the industry is evolving and 'growing up.' They'll delve into new ways to collaborate, measure and execute campaigns that push to redefine influencer marketing so you can stay ahead of the curve.

      Key Takeaways

      • How the landscape is evolving and how brands can prepare for it
      • New ways to collaborate and execute campaigns
      • Tips and tricks for planning and executing your strategies for next year and beyond
      Case Study Theatre

      Capacity: 60

      We Believe the Only Way to Win the Influencer Game is with Data, Strategy and Measurement. Do You?

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      Tailify believes in doing influencer marketing right and sharing what they've learned. This session will walk you through Tailify's model of how to build and measure influencer strategies that drive tangible results for your brand.

      Join Tailify as they share tangible advice that you can implement and tell the story with real case studies.

      Key Takeaways

      • How to build a target-hitting influencer strategy
      • How data can make or break your influencer strategy
      • Measuring the ROI of your influencer strategy
      14:30 – 14:50

      Break

      20 Minute Session Break

      14:50 – 15:20
      Kindred Theatre

      Capacity: 250

      Theatre Sponsored by

      Creators and Branded Content: The Big Debate

      Moderated by Stephen Davies Read More

      Influencer marketplaces have exploded in popularity, providing quick, cost-effective access to creative and relevant creators. With marketplaces offering authentic content by people that use and love your products, is this one of the most effective and authentic ways to execute influencer marketing campaigns or should a more traditional agency-led approach be maintained?

      Join our panel as we discuss alternative strategies and what could fit for your brand.

      Key Takeaways

      • How user-generated content can be encouraged via creators and repurposed effectively for your own campaigns
      • Using branded content as part of an integrated campaign
      • When to choose a traditional agency-led approach
      Case Study Theatre

      Capacity: 60

      Introducing F&F to the Muslim and Modest UK Market

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      MIN delivered a unique campaign utilising a popular Muslim fashion influencer to introduce F&F into the Musilm and modest market in the UK. Find out how F&F found the ideal influencer for this first-of-its-kind campaign that generated positive brand sentiment and engaged a previously untapped market.

      Key Takeaways

      • Why brand match is a key component in ensuring synergy between the values of the brand and influencer
      • Reaching new markets using authentic, trusted influencers
      • The future of the Halal economy and why your business should care
      15:00 – 16:00
      PROSECCO LOUNGE
      Sponsored by

      Impact Prosecco Lounge Happy Hour

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      Come along for the Impact 2 for 1 happy hour! The Impact Prosecco lounge is a perfect pit-stop for showcasing products or toasting a deal secured at the show over a glass (or 2) of bubbly!

      15:00 – 16:00

      Capacity: 65

      Workshop: Behind ‘The Science of Influencer’

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      Buy Your Ticket

      Discover how Whalar produced the first-ever neuro-study in influencer marketing with Shazia Ginai, CEO of Neuro-Insight, a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications.

      The technology used by Neuro-Insight, known as steady-state topography, measures neural processing speed at the scalp in order to build a second by the second picture of activity in the brain.

      Come along to learn about the process, try it for yourself, and see how your brain responds to influencer marketing in real-time.

      Key Takeaways

      • Find out how neuro-data is collected and interpreted
      • Gain insight into how consumers build brand affinity
      • Understand the power of influencer marketing and its effects on the brain
      • Discover the best combination of influencer marketing and paid media

      Learn how your brain interacts with influencer marketing by trying on an EEG headset

      Workshops are private events requiring an additional workshop ticket.

      Buy Your Ticket

      15:20 – 15:40

      Break

      20 Minute Session Break

      15:40 – 16:10
      Kindred Theatre

      Capacity: 250

      Theatre Sponsored by

      Influencers Are "Talentless Wannabees for the Easily Impressionable” – How Do We Fix This Feeling?

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      In a world in which people have begun to see influencers as “talentless wannabees for the easily impressionable,” what hope is there for our industry?

      Drawing on insight gathered from a cross-section of UK society and the kind of influencers they follow, MSL’s social and influencer planner, Ed Brittain, will provide unique insights to help brands understand the following.

      Key Takeaways

      • What the general public really thinks about influencers
      • Why understanding influencers is vital to a great commercial relationship
      • Pitfalls to avoid when working with influencers
      • Thoughts on how we, in the influencer marketing space, can sustain this unique and powerful form of communication
      Case Study Theatre

      Capacity: 60

      The Big Lie: Talent First, Influence Second

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      Many marketers have been burnt in their search for effective influencer solutions due to low-quality branded content campaigns, inauthentic and unengaged influencers and highly commercially driven companies attempting to capitalise on a huge revenue opportunity. There is now an urgent need to rebuild trust in the industry, and this change starts by using true talent.

      Discover the increasing need to professionalise the industry, how working with the right talent and using the right tactics can increase brand impact, and the growing need for co-created talent generated content.

      Key Takeaways

      • Discover agency-signed talent with real credibility and authentic value who can provide a credible voice like no other
      • How creatives and platforms can work together to provide brands with high-quality talent-generated content
      • Find a recommended paid media solution to maximise impact and increase ROI
      16:10 – 16:30

      Break

      20 Minute Session Break

      16:30 – 17:00
      Kindred Theatre

      Capacity: 250

      Theatre Sponsored by

      Flipping the Funnel – How Low Can You Go?

      Moderated by Rahul Titus Read More

      Join a panel of agencies and brands as we discuss how to embrace creators to drive desired results at different stages of the sales funnel. Historically creators are often used for awareness; discover what you need to consider when looking to flip your KPI's to lower-funnel activity and indeed if it's even possible for your brand.

      Key Takeaways

      • Strategies for hiring creators to drive lower-funnel activity, including loyalty & retention
      • Measurement & Attribution of lower-funnel influencer activity
      • The KPI's you should be considering to measure performance at each stage of the funnel
      Case Study Theatre

      Capacity: 60

      How Did United Influencers Increase its Operational Efficiency by 70%?

      Read More

      Influencer marketing decisions are becoming more data-driven and finding the right influencers requires sophisticated tools. However, lots of marketing teams are still operating their influencer marketing manually without any tools. The likes of automation support, influencer search and discovery, authentic data, prediction tools, self-service, payment solutions and dashboards can help you streamline processes and stay competitive. Developing technology that supports modern influencer marketing is a complex and risky task though.

      United Influencers introduced automated processes more than four years ago and the operational efficiency has increased by 70%. Learn how they did it and how you can increase your operational efficiency too.

      Key Takeaways

      • Increase your efficiency by adopting industry tools and automated processes
      • How technology can boost transparency and support influencer marketing
      • Risks involved with streamlining your systems
      17:00 – 21:00
      IMS BAR – FLOOR 2

      The Influencer Social

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      Join us at the IMS Bar and network with newly made friends and clients.

      We'll have chilled out tunes and the fabulous Singer LJ gracing the Kindred Theatre with her acoustic guitar as we turn the area into a networking paradise.

      Join us for the Talking Influence Happy Hour between 6.30 pm and 7.30 pm for 2-4-1 Drinks!

      Last orders at 8.30 pm, after which time you are free to head down the PI LIVE terrace / outdoor yurt where the bars and networking continues until 10 pm.

      17:00 – 18:00

      Capacity: 50

      Sponsored by

      IMS Speed Networking

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      Register Your Place

      Wearisma’s sponsored Speed Networking event will be an interactive networking event to connect with other industry leaders and gain valuable insights on practical challenges that can be used from day one. Starting from an informative presentation on the latest global and local trends of Influencer Marketing in key sectors, participants will have the opportunity to speed-network with others and share practical insights in detail.

      All attendees will receive a free in-depth report on the latest Influencer Marketing landscape with surprise takeaways.

      Register Your Place

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