Agenda Agenda is yet to be confirmed but some of the key areas covered are: The benchmarking, statistics and analysis required in choosing and running a campaign. Content creation and influencers; how and why content creators should be an essential part of your marketing strategy. Deep dives into the steps required to run successful campaigns and case studies of the good and bad. What fake followers and engagement mean to the industry and what can be done to combat it. Data-driven campaigns and how they can ensure the success of your brand objectives. Tackling fraud and managing your brand and campaign compliance in 2018 and beyond. Why niche influencer and micro/macro influencers are the powerful ambassadors your brand needs. Using influencer content as part of your paid social campaigns; why and how you should reuse content. How to run a target-hitting influencer campaign; step-by-step processes to be implemented, coupled with real life examples. What is the difference between an influencer and a brand ambassador/brand advocate? Which is the best one for your business and examples of how they can help your brand. Is influencer marketing appropriate for every brand? How to use this area of marketing for B2B businesses. Why choosing the best influencer for your campaign is not about size and data required. What restrictions and guidelines do influencers have when promoting your brand? How does influencer marketing affect your SEO and what can be done to drive traffic to your site? Should I use influencer marketing over paid ads or other forms of marketing? How should I manage an influencer campaign and how much creative freedom should I give them?