Agenda is yet to be confirmed but some of the key areas covered are:

  • The benchmarking, statistics and analysis required in choosing and running a campaign.
  • Content creation and influencers; how and why content creators should be an essential part of your marketing strategy.
  • Deep dives into the steps required to run successful campaigns and case studies of the good and bad.
  • What fake followers and engagement mean to the industry and what can be done to combat it.
  • Data-driven campaigns and how they can ensure the success of your brand objectives.
  • Tackling fraud and managing your brand and campaign compliance in 2018 and beyond.
  • Why niche influencer and micro/macro influencers are the powerful ambassadors your brand needs.
  • Using influencer content as part of your paid social campaigns; why and how you should reuse content.
  • How to run a target-hitting influencer campaign; step-by-step processes to be implemented, coupled with real life examples.
  • What is the difference between an influencer and a brand ambassador/brand advocate? Which is the best one for your business and examples of how they can help your brand.
  • Is influencer marketing appropriate for every brand? How to use this area of marketing for B2B businesses.
  • Why choosing the best influencer for your campaign is not about size and data required.
  • What restrictions and guidelines do influencers have when promoting your brand?
  • How does influencer marketing affect your SEO and what can be done to drive traffic to your site?
  • Should I use influencer marketing over paid ads or other forms of marketing?
  • How should I manage an influencer campaign and how much creative freedom should I give them?

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