Tim Waddington is an experienced digital leader with more than 16 years spent agency side. Throughout the course of his career, Tim has managed digital strategy for a variety of brands including Boots, EasyJet and the Post Office. He’s also led performance marketing for UPS and built the Unilever’s global programmatic & data strategy. for Unilever. As Head of Performance for Zenith Global, Tim is responsible for strategy and execution across SEO, PPC, social, programmatic and commerce for clients including Essity, Coty, Reckitt Benckiser, Electrolux, Acer and Uniqlo. He has built launch strategies for DTC propositions for brands such as UPS, Unilever and Electrolux, and Tim’s main focus is on integrating Zenith’s clients’ strategic planning objectives, with data and technology to ensure optimum campaign performance.
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