Tim Waddington

Head of Performance, Zenith Global

Tim Waddington is an experienced digital leader with more than 16 years spent agency side. Throughout the course of his career, Tim has managed digital strategy for a variety of brands including Boots, EasyJet and the Post Office. He’s also led performance marketing for UPS and built the Unilever’s global programmatic & data strategy. for Unilever. As Head of Performance for Zenith Global, Tim is responsible for strategy and execution across SEO, PPC, social, programmatic and commerce for clients including Essity, Coty, Reckitt Benckiser, Electrolux, Acer and Uniqlo. He has built launch strategies for DTC propositions for brands such as UPS, Unilever and Electrolux, and Tim’s main focus is on integrating Zenith’s clients’ strategic planning objectives, with data and technology to ensure optimum campaign performance.

All Sessions by Tim Waddington

  • Day Three – PI LIVE Track


  • 14:45  - 15:15
    There is more transparency in retail than ever before — and DTC brands making sure that they are utilising every channel to create authenticity. This panel will look at how retailer brands can learn from DTC brands who've successfully driven incremental customer acquisition as efficiently and effectively as possible at scale. In this session, you will learn: - How to stay relevant in this age of increasing scrutiny and competition? - How can traditional retailers respond quicker and test new things - What trends will we see within this model in the coming year?
    Ecommerce
    Industry Insight
    Strategy



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Tim Waddington