Simon has spent 17 years in Affiliate Marketing, working affiliate network side at AWIN, and publisher side building and leading Savoo across 13 markets.
Simon has also spent several years being an active member of the IAB performance marketing council, including leading the industry Online to Offline green paper. Simon is also an angel investor and has invested in and has advised several high profile start-ups including WeGift, Tailify and MoveBubble.
Simon is now the CEO and co-founder of RevLifter, which is a performance marketing platform which personalises deals for retailers across any marketing channel. The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.
