Pete James

Head of Affiliates UK & Ireland, Groupon

Pete is an experienced digital marketer, specialising in affiliates since 2012. Starting off as an SEO copywriter whilst studying at university, he’s since worked network side at Awin in a number of roles and on a number of leading brands such as Sky, TalkTalk and Currys, co-founded a startup, and now sits publisher side leading the UK & Ireland affiliate team at Groupon.

All Sessions by Pete James

  • Day One – PI LIVE Track


  • 14:55  - 15:30
    What is the key to unlocking how performance marketing can accelerate digital transformation? In this insightful panel discussion, you will learn: - How to innovate and identify the key market trends in the current economic climate - How current innovations shape the future of this sector and performance marketing strategy as a whole - What challenges have emerged from the pandemic and will this impact the next 12 months.
    Affiliate Marketing
    Digital Transformation
    Future-Gazing
    Industry Insight
    Strategy



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Pete James