On a mission to teach the world about affiliate marketing, Nic Yates has been in the affiliate and partnership marketing space since 2013, and was recently featured in the 2020 PerformanceIN 50 – the annual global list of the year’s most exceptional, inspiring and influential individuals who are pushing the conventional boundaries to improve the performance marketing channel.
His role as performance account director positions him as an ally to today’s extremely busy and ROI-targeted multi-channel marketing manager by raising awareness of affiliate marketing as an untapped growth opportunity for ecommerce brands.
As well as being a well-rounded digital marketing strategist, Nic is challenging the “old ways” of affiliate marketing – and supports agency account managers to innovate and prosper in their roles. He always has one eye on the future of the channel, and what this means for both brands and consumers.