Michelle O’Sullivan

Business Development Director, Awin

Michelle has 17 years performance marketing experience which has given her a strong understanding of the sector as a whole. Since joining Awin in 2007, she has held various positions within Client Services, Strategy and Commercial, securing many new brand clients, reshaping and growing existing programmes, driving Awin’s Lead Generation proposition and successfully reshaping the new business function. Her current remit within Business Development is focused on the Awin Access micro-SME proposition to nurture grass roots brands and help further accelerate the growth of Awin.

All Sessions by Michelle O’Sullivan

  • Day Two – Awin Track


  • 15:40  - 16:10
    The session will be hosted by Awin’s Business Development Director, Michelle O’Sullivan who has been at the helm of the Awin Access project since its inception. With Micro-SMEs accounting for the lion’s share of SME businesses in Europe, Michelle will begin by showcasing the opportunity for the channel to embrace this client segment, defining their specific needs from the learnings gained working closely within them for the past two years. This session is designed for professionals within the channel to understand how to adapt and nurture this segment to facilitate the growth of grassroots eCommerce and is suitable for consultants, agencies and publishers who are interested in partnering with these brands. Michelle will be joined by two guests to give a brief overview of their own affiliate marketing journeys, Gary Winter from facemask brand Pacamask and Dan Whytock from online marketplace for Independent High Street retailers Down Your Hight Street.
    Affiliate Marketing
    Collaboration
    Digital Transformation
    Ecommerce
    Industry Insight



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Michelle O’Sullivan