Linda O´Connell

Corporate Development Director, CJ Affiliate

As CJ Affiliate’s Corporate Development Director, Linda is responsible for nurturing executive level relationships, value-selling innovative solutions, retaining business and growing client sales revenue, all the while collaborating across CJ’s global departments to ensure client objectives are defined, delivered and achieved.

An experienced online marketing professional with over 20 years of digital and affiliate marketing experience, Linda started her career in 1999 at News Group International’s marketing department, since holding various positions in the digital media and direct marketing industry, beginning her first role at CJ Affiliate in 2005. Linda holds a Master’s degree in Marketing from the University College Dublin.

All Sessions by Linda O´Connell

  • Day One – PI LIVE Track


  • 16.05  - 16:30
    In this data-driven session, Jules Bazely and Linda O'Connell at CJ Affiliate look at how global consumerism has shifted, where it stands now, and what consumer sentiment will look like in the lead-up to 2021 and beyond. But most importantly, they'll consider how affiliate advertisers and publishers alike can benefit from these evolutions in consumerism - whether they're long- or short-term. You will learn: - Consumer sentiment: Exclusive insight into how consumer spending across demographics and verticals has, is, and will evolve. - Peak period: What 2020's Black Friday and Christmas shopper will look like, and how to best cater to them. - 2021 and beyond: How affiliate marketing in 2021 can adapt to the new, recessionary consumer. - Affiliate accountability: How the pay-for-performance nature of affiliate drives buy-in and return during tougher economic periods. Screen reader support enabled. In this data-driven session, Jules Bazely and Linda O'Connell at CJ Affiliate look at how global consumerism has shifted, where it stands now, and what consumer sentiment will look like in the lead-up to 2021 and beyond. But most importantly, they'll consider how affiliate advertisers and publishers alike can benefit from these evolutions in consumerism - whether they're long- or short-term. You will learn: - Consumer sentiment: Exclusive insight into how consumer spending across demographics and verticals has, is, and will evolve. - Peak period: What 2020's Black Friday and Christmas shopper will look like, and how to best cater to them. - 2021 and beyond: How affiliate marketing in 2021 can adapt to the new, recessionary consumer. - Affiliate accountability: How the pay-for-performance nature of affiliate drives buy-in and return during tougher economic periods.
    Affiliate Marketing
    Ecommerce
    Industry Insight
    Strategy
    Thought Leadership



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Linda O´Connell