Lassi Eronen

CMO, Tipser

Lassi is a passionate marketeer and industry expert in the field of digital commerce. Over the years he has grown a track record in scaling up technology business from a variety of domains, that includes FinTech, industrial systems and more recently inspirational commerce. In his speeches he draws upon his experience in consulting clients across Asia, Europe and North America. At this year’s PI Live Global he is looking forward to creating an energized presentation and engaging the audience through a lively discussion.

All Sessions by Lassi Eronen

  • Day Three – PI LIVE Track


  • 15:20  - 15:40
    What happens next in the affiliate marketing business? This session will discuss the forces that drive the development of affiliate marketing technology towards a model where commerce will take place directly at the point of inspiration. You will learn: - The new revenue model for digital media that takes affiliate marketing one step further: higher commissions, no loss of traffic to external sites, no last-click attribution issues and higher engagement through embedded eCommerce - Why outbound and external shopping links have become outdated - How brands and retailers can create a mutually beneficial relationship by offering commerce at the point of inspiration - Case study: Learn how a leading price comparison site utilizes this new business model to create the best possible outcome for end consumers, brands and themselves.
    Affiliate Marketing
    Data & Customer Journey
    Ecommerce
    Strategy



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Lassi Eronen