Laney has more than eight years of experience in performance marketing. As a Senior Team Leader for the Groupon Reach Network, Laney works with the wider affiliate team to maintain a focus on achieving business and brand-set KPIs, and to find innovative ways to drive revenue across a range of channels. Working across vouchercloud, Groupon Coupons and a number of White Label platforms, Laney has developed strong working relationships with popular brands including Kwik Fit, EDF and The Gym King. Her role focuses on building successful campaigns from creative briefs through to strategic analysis, working closely with the SEO and PPC teams to maximise campaign efficiency.
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