Jules Bazley

In this data-driven session, Jules Bazely and Linda O'Connell at CJ Affiliate look at how global consumerism has shifted, where it stands now, and what consumer sentiment will look like in the lead-up to 2021 and beyond. But most importantly, they'll consider how affiliate advertisers and publishers alike can benefit from these evolutions in consumerism - whether they're long- or short-term. You will learn: - Consumer sentiment: Exclusive insight into how consumer spending across demographics and verticals has, is, and will evolve. - Peak period: What 2020's Black Friday and Christmas shopper will look like, and how to best cater to them. - 2021 and beyond: How affiliate marketing in 2021 can adapt to the new, recessionary consumer. - Affiliate accountability: How the pay-for-performance nature of affiliate drives buy-in and return during tougher economic periods. Screen reader support enabled. In this data-driven session, Jules Bazely and Linda O'Connell at CJ Affiliate look at how global consumerism has shifted, where it stands now, and what consumer sentiment will look like in the lead-up to 2021 and beyond. But most importantly, they'll consider how affiliate advertisers and publishers alike can benefit from these evolutions in consumerism - whether they're long- or short-term. You will learn: - Consumer sentiment: Exclusive insight into how consumer spending across demographics and verticals has, is, and will evolve. - Peak period: What 2020's Black Friday and Christmas shopper will look like, and how to best cater to them. - 2021 and beyond: How affiliate marketing in 2021 can adapt to the new, recessionary consumer. - Affiliate accountability: How the pay-for-performance nature of affiliate drives buy-in and return during tougher economic periods.