Jared Field

Luxury brands and retailers have often been suspicious of traditional affiliate programs out of a belief that the channel is all about deep discounts. Now, with affiliate platforms offering more partner diversity and flexibility, luxury retailers are taking a second look. Join us as we discuss how luxury fashion brands are leveraging partnership for growth in sales and brand perceptions. KEY TAKEAWAYS: Innovative approaches to partnerships from a luxury brand perspective Types of partners suitable for these brands and how they are measured What role incrementality has in performance marketing strategy for luxury brands