Ian Charlesworth

‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ John Wanamaker (1888) Possibly the most frustrating yet persistent quote in marketing, this comment is still cited over a century after it was first uttered and serves to neatly highlight the perennial problem: if it’s difficult to pinpoint causation then marketers will be forced to use subjective opinions about where value lies - but what happens when last-click isn’t the only game in town and what is the right way to move beyond it? Join Awin and SingleView as they dispel common misconceptions and shine a light on the hidden value in the channel.

Closing out Awin's day of content sessions, the Awin team will provide some final thoughts on everything we've presented today, before taking live questions from the audience. Compered by Awin's Client Partnerships Director, Rosalyn Berrisford, this is a chance to ask your burning questions.