George has over 10 years of experience in the digital marketing space, a large portion of which has been spent in the travel industry. Having previously been charged with running the global affiliate programme for British Airways and also spending part of his career at travel data experts ADARA, George is well versed in the nuances of partnership in the travel category. Rejoining Partnerize in 2020 as Global Client Lead, George is now focused on supporting Expedia Group in growing their well-established partnership programme even further.
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