Dan Whytock

The session will be hosted by Awin’s Business Development Director, Michelle O’Sullivan who has been at the helm of the Awin Access project since its inception. With Micro-SMEs accounting for the lion’s share of SME businesses in Europe, Michelle will begin by showcasing the opportunity for the channel to embrace this client segment, defining their specific needs from the learnings gained working closely within them for the past two years. This session is designed for professionals within the channel to understand how to adapt and nurture this segment to facilitate the growth of grassroots eCommerce and is suitable for consultants, agencies and publishers who are interested in partnering with these brands. Michelle will be joined by two guests to give a brief overview of their own affiliate marketing journeys, Gary Winter from facemask brand Pacamask and Dan Whytock from online marketplace for Independent High Street retailers Down Your Hight Street.