Known for her straightforward approach, Caroline Mulvihill has worked in the digital industry for 20 years, gaining experience across Affiliate Marketing, Paid and Natural Search. As a seasoned Performance Marketing professional Caroline has been recognised as one of the industry’s most influential players by the PerformanceIn organisation. She has also had multiple wins at the awards in both Best Managed Affiliate Programme and Best in Tech and Telco categories through demonstrating a relentless approach to optimisation. Out of the office Caroline can be found negotiating peace treaties between two teenage daughters, singing in a choir and watching box sets with her very patient husband.
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