Global Affiliate & CLO Marketing Manager, Harvey Nichols
Senior digital marketing professional with a demonstrated history of working in the retail industry globally. Skilled in affiliates, global campaign management, Cardlinking preposition and influencer partnerships.
All Sessions by Carolina Paradas
Day Three – PI LIVE Track
Broaden your horizons: lessons on entering the US market
16:45 - 16:08
Are you thinking of entering the US market and want to get started with some key partnerships? This talk will take you through the successes and challenges of taking your brand to the US, and what the key stages are for global expansion as a pure player.
What you will learn:
- How to connect (and cater for!) an international customer through affiliate marketing
- Barriers to entry and how to overcome them
- How flexibility and identifying your key USPs can take you across borders