Carla Arrindell

CEO Europe, Optimise Media

Carla has worked in the performance industry for 16 years and has been recognised as one of the Industry’s Top 50 players. In her time at Optimise, the business has consistently innovated to deliver exclusive tools, actionable insights and techniques for clients and partners to get the best value from their ad spend in the performance channels. An active industry advocate and regular speaker, her expertise in achieving the best performance results for Finance, Insurance and Utilities brands and partners, is second to none.

All Sessions by Carla Arrindell

  • Day Four – PI LIVE Track


  • 14:00  - 14:30
    This discussion will conduct a deep-dive into the concept of incrementality in addition to opening the floor for a wider discussion around attribution and where credit should be awarded in the customer lifecycle. In this session, you will learn: - How incrementality fits into your wider growth and customer acquisition strategy. - How to define incrementality specifically or your business - How do you use partner-channel data to improve your attribution?
    Affiliate Marketing
    Data & Customer Journey
    ROI Optimisation
    Strategy

  • Day Three – PI LIVE Track


  • 16:00  - 17:00
    Do Cashback, Vouchercode or Price Comparison affiliates make up the majority of your Affiliate programme? Do you struggle to know how to optimise performance of these affiliates, without just increasing spend? Are you concerned you’re paying over the odds to acquire new customers? Do you want to know how your performance compares to, or is impacted by your competitors in these channels? In this Masterclass, Optimise Media give access to their exclusive Market Intelligence analytics suite, a new online tool that provides whole of market analysis of current and past cashback rates, voucher codes and other promotional offers, benchmarking your own and your competitors’ performance against sector, product and category data, to enable you to better plan and execute your campaigns, improving results and increasing ROAS. You’ll gain critical insights to enable you to make better decisions: know what levers your rivals are using in each affiliate channel, what’s working and what isn’t, using the data to fine-tune your own campaigns and increase market share more cost-effectively. You’ll also be able to spot opportunities: identify behaviours, trends and gaps in the market, before your competitors even know they’re there. Register for this Masterclass today and join the Brands that are already using these actionable insights to achieve 30% growth in acquisition volumes, 50% reduction in tenancy spends, 6% reduction in eCPAs, and the satisfaction staying one step ahead of the competition.
    Affiliate Marketing
    Industry Insight
    ROI Optimisation
    Strategy
    Thought Leadership



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Carla Arrindell