Calum Watson

There is more transparency in retail than ever before — and DTC brands making sure that they are utilising every channel to create authenticity. This panel will look at how retailer brands can learn from DTC brands who've successfully driven incremental customer acquisition as efficiently and effectively as possible at scale. In this session, you will learn: - How to stay relevant in this age of increasing scrutiny and competition? - How can traditional retailers respond quicker and test new things - What trends will we see within this model in the coming year?