Andrea Haaser

Undoubtedly the travel sector has been one of the hardest hit during the past few months; quick thinking was required. In this fireside chat, Trafalgar Travel's VP Digital Marketing, Deyana Petrova and Starcom's Business Director, Andrea Haaser will provide some key insights into how an agile brand attitude coupled with an innovative agency team, tackled very tough challenges and ultimately came out much stronger. Proven by Trafalgar's double digit growth in visibility. Key Takeaways: – How to strengthen your travel brand despite the pandemic – How to translate key insights into consumer behaviour into successful digital marketing tactics – How to activate teams to react to the a new and trying environment