Alex Wright has worked in the media industry for over 16 years. She has worked at the likes of News Corp, TI Media, Blink TV, Live Nation, VEVO and Unruly.
Currently, Alex Wright is the Digital Programmatic Lead at Channel 4.
All Sessions by Alex Wright
Day One – PI LIVE Track
How to apply the right cross-channel mix to enhance your marketing strategy
17:25 - 17:55
In this session, you will learn:
- What metrics to focus on when reviewing your channel-mix to update your cross-channel marketing
- How to benchmark your performance vs your competitors
- Forming new partnerships; new channels that have emerged