{"id":28424,"date":"2026-10-06T21:47:47","date_gmt":"2026-10-06T20:47:47","guid":{"rendered":"https:\/\/performancein.live\/europe\/?post_type=speaker&#038;p=28424"},"modified":"2026-10-06T21:54:57","modified_gmt":"2026-10-06T20:54:57","slug":"olly-wapshott","status":"publish","type":"speaker","link":"https:\/\/performancein.live\/europe\/speakers\/olly-wapshott\/","title":{"rendered":"Olly Wapshott"},"content":{"rendered":"\n<p>Creative Strategy Lead working at the intersection of product, storytelling, and partnerships.<br>I\u2019ve spent 10+ years at Snap shaping go-to-market strategy and creative frameworks for new ad products across EMEA. I work closely with Product, Marketing, Sales, and Measurement teams to help brands use platforms in ways that feel native, effective, and scalable\u2014measuring success across ROI, reach, and cultural impact. 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