A skilled Marketing professional (CIM qualified) with 8 years’ experience delivering marketing and growth strategies for agencies. 2 years’ prior experience in B2C marketing at comparethemarket.com, including a 6-month secondment in Paris.<\/p>\n\n\n\n
Passionate about agencies and brands, and helping to connect the two.<\/p>\n\n\n\n
Whilst Head of Marketing at Fanbytes, our team successfully doubled marketing-driven revenue year on year. We were subsequently nominated for Marketing Week\u2019s Marketing Team of the Year 2022 and won Gold at The Drum Awards for Agency Business 2022 (Best Marketing Strategy).<\/p>\n\n\n\n
I joined leading social media and influencer marketing agency, The Goat Agency, in January 2023 as Head of Marketing to lead and scale their global marketing and communications.<\/p>\n\n\n\n
Goat was acquired by WPP in April 2023 and we have since been shortlisted for Social Media Agency of the Year at the Campaign Global Agency Awards three years running.<\/p>\n\n\n\n
In 2025, our Goat Marketing team was also shortlisted for Marketing Team of the Year at the 2024 Campaign Agency UK Awards in recognition of our innovation and results.<\/p>\n","protected":false},"featured_media":28420,"template":"","event_year":[737],"class_list":["post-28418","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","event_year-737"],"acf":{"job_title":"Head of Marketing (UK\/US)","company_name":"The Goat Agency","linkedin_url":"https:\/\/www.linkedin.com\/in\/joanna-hughston-9b272aa9\/","company_website_url":"","company_logo":28419},"yoast_head":"\n