{"id":28301,"date":"2026-10-01T23:22:28","date_gmt":"2026-10-01T22:22:28","guid":{"rendered":"https:\/\/performancein.live\/europe\/?post_type=speaker&#038;p=28301"},"modified":"2026-10-01T23:22:28","modified_gmt":"2026-10-01T22:22:28","slug":"tanya-larsen","status":"publish","type":"speaker","link":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/","title":{"rendered":"Tanya Larsen"},"content":{"rendered":"\n<p>With over 20 years of experience in performance marketing, digital business, and global B2B &amp; B2B2C ventures, I have learned how to get ventures off the ground, drive profitability and cost-effectiveness, and embed sustainability into core strategy. I have successfully built, scaled, and exited two tech startups, with a proven track record of attracting investment, driving revenue growth, executing M&amp;A deals, and implementing strategic post-sale planning.<\/p>\n\n\n\n<p>My expertise extends to risk management in global online businesses, including payment processing, currency exchange exposure, regulatory compliance, and business structuring across international markets.<\/p>\n\n\n\n<p>Growing up in a heavily polluted coal-mining region, I witnessed firsthand the devastating impact of irresponsible business practices on the environment and communities. It shaped my lifelong commitment to sustainability and social impact, influencing both my career and business philosophy.<\/p>\n\n\n\n<p>Travelling the Amazon, where I saw both the incredible richness of nature and the severe consequences of environmental exploitation, reinforced my commitment to driving change. That&#8217;s how questionZERO was born\u2014a sustainability benchmarking platform backed by the University of Exeter and SETsquared Innovation. questionZERO enables businesses to enhance transparency, build consumer trust, and drive measurable positive impact on the planet and their bottom line, while empowering consumers to make better shopping choices.<\/p>\n\n\n\n<p>Open to collaborating with startups, scale-ups, and established companies to develop sustainable growth strategies and create new revenue opportunities. Businesses shape the future and drive success in an evolving market landscape, with ethical responsibility and sustainability.<\/p>\n\n\n\n<p>I support inclusive investment, education, social mobility and job creation. I don&#8217;t believe in words; I believe in action that can leave a legacy to be proud of.<\/p>\n","protected":false},"featured_media":28302,"template":"","event_year":[737],"class_list":["post-28301","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","event_year-737"],"acf":{"job_title":"CEO","company_name":"questionZERO","linkedin_url":"https:\/\/www.linkedin.com\/in\/tanyalarsen\/","company_website_url":"https:\/\/questionzero.com\/","company_logo":28303},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tanya Larsen - PI LIVE Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tanya Larsen - PI LIVE Europe\" \/>\n<meta property=\"og:description\" content=\"With over 20 years of experience in performance marketing, digital business, and global B2B &amp; B2B2C ventures, I have learned how to get ventures off the ground, drive profitability and cost-effectiveness, and embed sustainability into core strategy. I have successfully built, scaled, and exited two tech startups, with a proven track record of attracting investment, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/\" \/>\n<meta property=\"og:site_name\" content=\"PI LIVE Europe\" \/>\n<meta property=\"og:image\" content=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/default-social-2-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1281\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/tanya-larsen\\\/\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/tanya-larsen\\\/\",\"name\":\"Tanya Larsen - PI LIVE Europe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/tanya-larsen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/tanya-larsen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/performancein.live\\\/europe\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/10\\\/1774604259865.avif\",\"datePublished\":\"2026-10-01T22:22:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/tanya-larsen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/tanya-larsen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/tanya-larsen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/10\\\/1774604259865.avif\",\"contentUrl\":\"https:\\\/\\\/performancein.live\\\/europe\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/10\\\/1774604259865.avif\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/tanya-larsen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/performancein.live\\\/europe\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tanya Larsen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/#website\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/\",\"name\":\"PI LIVE Europe\",\"description\":\"19-21 October 2026\",\"alternateName\":\"The Festival of Partnerships\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/performancein.live\\\/europe\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tanya Larsen - PI LIVE Europe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/","og_locale":"en_US","og_type":"article","og_title":"Tanya Larsen - PI LIVE Europe","og_description":"With over 20 years of experience in performance marketing, digital business, and global B2B &amp; B2B2C ventures, I have learned how to get ventures off the ground, drive profitability and cost-effectiveness, and embed sustainability into core strategy. I have successfully built, scaled, and exited two tech startups, with a proven track record of attracting investment, [&hellip;]","og_url":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/","og_site_name":"PI LIVE Europe","og_image":[{"width":1281,"height":721,"url":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/default-social-2-2026.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/","url":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/","name":"Tanya Larsen - PI LIVE Europe","isPartOf":{"@id":"https:\/\/performancein.live\/europe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/#primaryimage"},"image":{"@id":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/#primaryimage"},"thumbnailUrl":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/10\/1774604259865.avif","datePublished":"2026-10-01T22:22:28+00:00","breadcrumb":{"@id":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/#primaryimage","url":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/10\/1774604259865.avif","contentUrl":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/10\/1774604259865.avif","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/performancein.live\/europe\/speakers\/tanya-larsen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/performancein.live\/europe\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/performancein.live\/europe\/speakers\/"},{"@type":"ListItem","position":3,"name":"Tanya Larsen"}]},{"@type":"WebSite","@id":"https:\/\/performancein.live\/europe\/#website","url":"https:\/\/performancein.live\/europe\/","name":"PI LIVE Europe","description":"19-21 October 2026","alternateName":"The Festival of Partnerships","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/performancein.live\/europe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/speaker\/28301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/types\/speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/media\/28302"}],"wp:attachment":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/media?parent=28301"}],"wp:term":[{"taxonomy":"event_year","embeddable":true,"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/event_year?post=28301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}