{"id":27217,"date":"2026-08-25T23:43:56","date_gmt":"2026-08-25T22:43:56","guid":{"rendered":"https:\/\/performancein.live\/europe\/?post_type=speaker&#038;p=27217"},"modified":"2026-08-26T12:23:36","modified_gmt":"2026-08-26T11:23:36","slug":"kevin-edwards-2","status":"publish","type":"speaker","link":"https:\/\/performancein.live\/europe\/speakers\/kevin-edwards-2\/","title":{"rendered":"Kevin Edwards"},"content":{"rendered":"\n<p>As Founder and Director of the APMA \u2013 the UK\u2019s affiliate and partner marketing trade body \u2013 Kevin leads the only organisation dedicated to advancing standards, insight, and growth across the industry.<\/p>\n\n\n\n<p>The APMA exists to make affiliate and partner marketing better understood, more transparent, and easier to scale, for advertisers, agencies, tech platforms, and publishers alike. Through research, best-practice, policy leadership and events, it helps raise the bar for the entire channel.<\/p>\n\n\n\n<p>Kev regularly speaks at events in the performance marketing and digital space, sharing insight, best practice and a deep understanding of how commercial models, regulation, and relationships are evolving and fit within the wider marketing ecosystem.<\/p>\n","protected":false},"featured_media":27218,"template":"","event_year":[737],"class_list":["post-27217","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","event_year-737"],"acf":{"job_title":"Founder & Director","company_name":"The APMA","linkedin_url":"https:\/\/www.linkedin.com\/in\/kevin-edwards-0960683\/","company_website_url":"","company_logo":27219},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kevin Edwards - PI LIVE Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/performancein.live\/europe\/speakers\/kevin-edwards-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Edwards - PI LIVE Europe\" \/>\n<meta property=\"og:description\" content=\"As Founder and Director of the APMA \u2013 the UK\u2019s affiliate and partner marketing trade body \u2013 Kevin leads the only organisation dedicated to advancing standards, insight, and growth across the industry. 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