{"id":27177,"date":"2026-08-25T17:17:09","date_gmt":"2026-08-25T16:17:09","guid":{"rendered":"https:\/\/performancein.live\/europe\/?post_type=speaker&#038;p=27177"},"modified":"2026-08-26T12:11:07","modified_gmt":"2026-08-26T11:11:07","slug":"matthew-higgins","status":"publish","type":"speaker","link":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/","title":{"rendered":"Matthew Higgins"},"content":{"rendered":"\n<p>Matthew leads Retail Media Activation at Dentsu UK, where he works with global brands including Kellanova, Heineken, Pernod Ricard, Canon, Kraft Heinz and Ferrero. Together with an exceptional team, he focuses on delivering best-in-class commerce activation at the intersection of retail, media and data.<\/p>\n","protected":false},"featured_media":27178,"template":"","event_year":[737],"class_list":["post-27177","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","event_year-737"],"acf":{"job_title":"Managing Partner, Retail Media","company_name":"dentsu","linkedin_url":"https:\/\/www.linkedin.com\/in\/matthew-higgins-8ba03b27\/","company_website_url":"","company_logo":27180},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matthew Higgins - PI LIVE Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matthew Higgins - PI LIVE Europe\" \/>\n<meta property=\"og:description\" content=\"Matthew leads Retail Media Activation at Dentsu UK, where he works with global brands including Kellanova, Heineken, Pernod Ricard, Canon, Kraft Heinz and Ferrero. Together with an exceptional team, he focuses on delivering best-in-class commerce activation at the intersection of retail, media and data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/\" \/>\n<meta property=\"og:site_name\" content=\"PI LIVE Europe\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T11:11:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/default-social-2-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1281\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/matthew-higgins\\\/\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/matthew-higgins\\\/\",\"name\":\"Matthew Higgins - PI LIVE Europe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/matthew-higgins\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/matthew-higgins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/performancein.live\\\/europe\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/08\\\/1760366714213.avif\",\"datePublished\":\"2026-08-25T16:17:09+00:00\",\"dateModified\":\"2026-08-26T11:11:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/matthew-higgins\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/matthew-higgins\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/matthew-higgins\\\/#primaryimage\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/08\\\/1760366714213.avif\",\"contentUrl\":\"https:\\\/\\\/performancein.live\\\/europe\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/08\\\/1760366714213.avif\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/matthew-higgins\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/performancein.live\\\/europe\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/performancein.live\\\/europe\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Matthew Higgins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/#website\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/\",\"name\":\"PI LIVE Europe\",\"description\":\"19-21 October 2026\",\"alternateName\":\"The Festival of Partnerships\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/performancein.live\\\/europe\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Matthew Higgins - PI LIVE Europe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/","og_locale":"en_US","og_type":"article","og_title":"Matthew Higgins - PI LIVE Europe","og_description":"Matthew leads Retail Media Activation at Dentsu UK, where he works with global brands including Kellanova, Heineken, Pernod Ricard, Canon, Kraft Heinz and Ferrero. Together with an exceptional team, he focuses on delivering best-in-class commerce activation at the intersection of retail, media and data.","og_url":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/","og_site_name":"PI LIVE Europe","article_modified_time":"2026-08-26T11:11:07+00:00","og_image":[{"width":1281,"height":721,"url":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/default-social-2-2026.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/","url":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/","name":"Matthew Higgins - PI LIVE Europe","isPartOf":{"@id":"https:\/\/performancein.live\/europe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/#primaryimage"},"image":{"@id":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/#primaryimage"},"thumbnailUrl":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/1760366714213.avif","datePublished":"2026-08-25T16:17:09+00:00","dateModified":"2026-08-26T11:11:07+00:00","breadcrumb":{"@id":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/#primaryimage","url":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/1760366714213.avif","contentUrl":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/1760366714213.avif","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/performancein.live\/europe\/speakers\/matthew-higgins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/performancein.live\/europe\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/performancein.live\/europe\/speakers\/"},{"@type":"ListItem","position":3,"name":"Matthew Higgins"}]},{"@type":"WebSite","@id":"https:\/\/performancein.live\/europe\/#website","url":"https:\/\/performancein.live\/europe\/","name":"PI LIVE Europe","description":"19-21 October 2026","alternateName":"The Festival of Partnerships","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/performancein.live\/europe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/speaker\/27177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/types\/speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/media\/27178"}],"wp:attachment":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/media?parent=27177"}],"wp:term":[{"taxonomy":"event_year","embeddable":true,"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/event_year?post=27177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}