{"id":25864,"date":"2026-08-11T11:18:47","date_gmt":"2026-08-11T10:18:47","guid":{"rendered":"https:\/\/performancein.live\/europe\/?page_id=25864"},"modified":"2026-08-17T13:02:34","modified_gmt":"2026-08-17T12:02:34","slug":"why-attend","status":"publish","type":"page","link":"https:\/\/performancein.live\/europe\/why-attend\/","title":{"rendered":"Why Attend"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"25864\" class=\"elementor elementor-25864\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2d7bb e-flex e-con-boxed e-con e-parent\" data-id=\"5a2d7bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a49bca e-con-full e-flex e-con e-child\" data-id=\"9a49bca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fceba4 elementor-widget elementor-widget-heading\" data-id=\"7fceba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why PI LIVE Europe?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-915aaf0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"915aaf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connecting the People Driving Growth Through Partnerships<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76fc2e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c76fc2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For over 15 years, PI LIVE Europe has been where the partnership industry comes together.<\/p><p>Today, the industry is moving faster than ever. New technologies, changing consumer behaviour and an increasingly connected ecosystem mean growth depends on learning faster, building stronger partnerships and discovering new opportunities.<\/p><p>That&#8217;s why PI LIVE Europe brings together the brightest minds, boldest ideas and the people driving the future of partnership marketing. Through specialist content, immersive experiences and unrivalled networking, you&#8217;ll leave with fresh thinking, valuable new connections and opportunities you can act on immediately, all within one connected festival campus.<\/p><p>It&#8217;s where ideas are challenged, partnerships are built and deals get done.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac92977 e-con-full e-flex e-con e-child\" data-id=\"ac92977\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f993872 elementor-widget elementor-widget-heading\" data-id=\"f993872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why a Festival?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f102a0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8f102a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The best ideas don&#8217;t only happen on stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e8de6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a4e8de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They happen during specialist summits. Through Hosted Meetings. In workshops and roundtables. At the GPMAs. During the After Party. Across the exhibition. And throughout the city.<\/p><p>That&#8217;s why PI LIVE Europe is designed as a festival, not a conference. Every experience is connected, creating more opportunities to learn, collaborate and build meaningful partnerships from the moment you arrive until long after the sessions have finished.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b768f e-flex e-con-boxed e-con e-child\" data-id=\"19b768f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af86a6b elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"af86a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tThe Festival Experience\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17031eb elementor-widget elementor-widget-heading\" data-id=\"17031eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Four ways to experience PI LIVE Europe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c38af elementor-widget elementor-widget-template\" data-id=\"c8c38af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"25804\" class=\"elementor elementor-25804\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13fa88bc e-con-full e-flex e-con e-child\" data-id=\"13fa88bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28adb110 e-con-full e-flex e-con e-child\" data-id=\"28adb110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30879e7e elementor-widget elementor-widget-heading\" data-id=\"30879e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gain Insights<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93fe43c elementor-widget elementor-widget-heading\" data-id=\"93fe43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Actionable takeaways; not just pages of notes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1bc71b elementor-widget elementor-widget-text-editor\" data-id=\"7e1bc71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From specialist summits and inspiring keynotes to real-world case studies, gain practical insights you can apply from day one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f506115 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6f506115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-skew\" href=\"https:\/\/performancein.live\/europe\/our-2026-theme\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore the Agenda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ae53f58 e-con-full e-flex e-con e-child\" data-id=\"3ae53f58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-396e193a elementor-widget elementor-widget-heading\" data-id=\"396e193a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Make Connections<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b41efc elementor-widget elementor-widget-heading\" data-id=\"16b41efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meaningful partnerships, not just exchanged business cards.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514e0759 elementor-widget elementor-widget-text-editor\" data-id=\"514e0759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meet the people who matter through Hosted Meetings, networking events, the exhibition and community experiences designed to spark meaningful conversations and lasting partnerships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58559954 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"58559954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-skew\" href=\"https:\/\/performancein.live\/europe\/networking-events\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Networking opportunities<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112f8793 e-con-full e-flex e-con e-child\" data-id=\"112f8793\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d06a56 elementor-widget elementor-widget-heading\" data-id=\"36d06a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Find Solutions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43be6ecb elementor-widget elementor-widget-heading\" data-id=\"43be6ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solve today's challenges. Unlock tomorrow's opportunities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5229e3 elementor-widget elementor-widget-text-editor\" data-id=\"7f5229e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Roll up your sleeves in interactive workshops and roundtables designed to solve today&#8217;s business challenges and unlock tomorrow&#8217;s opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b05d299 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2b05d299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-skew\" href=\"https:\/\/performancein.live\/europe\/buildlab\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Build Lab<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4395669e e-con-full e-flex e-con e-child\" data-id=\"4395669e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d10ce3 elementor-widget elementor-widget-heading\" data-id=\"42d10ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Celebrate Success<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301ff04b elementor-widget elementor-widget-heading\" data-id=\"301ff04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Celebrate the people and partnerships driving the industry forward.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d07604 elementor-widget elementor-widget-text-editor\" data-id=\"2d07604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the GPMAs to the After Party and In the City experiences, celebrate success, strengthen relationships and connect with the partnership community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22caa189 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"22caa189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-skew\" href=\"https:\/\/performancein.live\/europe\/in-the-city\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Festival Experiences<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c02d920 e-flex e-con-boxed e-con e-parent\" data-id=\"c02d920\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e37b7 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"19e37b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hear It From the Community<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5669976 e-con-full e-flex e-con e-child\" data-id=\"5669976\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4bbd936 e-con-full e-flex e-con e-child\" data-id=\"4bbd936\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5390f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d5390f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d7d2e elementor-widget elementor-widget-image\" data-id=\"a0d7d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"130\" height=\"29\" src=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/samsung-2.svg\" class=\"attachment-large size-large wp-image-20147\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d72a7e elementor-widget elementor-widget-testimonial\" data-id=\"4d72a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cA standout event for brands to connect with both existing and new partners. It strikes a rare balance of scale, innovation and a genuinely welcoming atmosphere. I left inspired and already looking forward to the next one.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Germana-Mitrani.avif\" class=\"attachment-large size-large wp-image-21305\" alt=\"\" srcset=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Germana-Mitrani.avif 800w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Germana-Mitrani-300x300.avif 300w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Germana-Mitrani-150x150.avif 150w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Germana-Mitrani-768x768.avif 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Germana Mitrani<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Senior Affiliates Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8977785 e-con-full e-flex e-con e-child\" data-id=\"8977785\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-864e880 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"864e880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66218b elementor-widget elementor-widget-image\" data-id=\"e66218b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"496\" height=\"117\" src=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/TOTUM-Logo.svg\" class=\"attachment-large size-large wp-image-21297\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6120661 elementor-widget elementor-widget-testimonial\" data-id=\"6120661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cThis is our second year sponsoring PI LIVE and it\u2019s been another roaring success. It delivers a standout mix of industry insight, new business and networking - We'll be back in 2026!\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Joshua-Wardle-Paylor.avif\" class=\"attachment-large size-large wp-image-21301\" alt=\"\" srcset=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Joshua-Wardle-Paylor.avif 800w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Joshua-Wardle-Paylor-300x300.jpeg 300w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Joshua-Wardle-Paylor-150x150.jpeg 150w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Joshua-Wardle-Paylor-768x768.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Joshua Wardle-Paylor<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Head of Commercial Partnerships<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df8b216 e-con-full e-flex e-con e-child\" data-id=\"df8b216\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af7991a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af7991a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4449e elementor-widget elementor-widget-image\" data-id=\"fa4449e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green.jpg\" class=\"attachment-large size-large wp-image-3139\" alt=\"\" srcset=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green.jpg 801w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green-300x300.jpg 300w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green-150x150.jpg 150w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green-768x768.jpg 768w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green-109x109.jpg 109w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green-100x100.jpg 100w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green-200x200.jpg 200w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green-450x450.jpg 450w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2020\/04\/cj_logo_green-500x500.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f5c04 elementor-widget elementor-widget-testimonial\" data-id=\"80f5c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cPI LIVE has become a highlight of my Q4 calendar. Travelling from Germany is always worth it - the event consistently delivers valuable face-to-face time with global contacts and meaningful follow-ups. Well organised, high impact, and easy to connect with a lot of people in a short space of time\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Erik-Raney.avif\" class=\"attachment-large size-large wp-image-21292\" alt=\"\" srcset=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Erik-Raney.avif 800w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Erik-Raney-300x300.avif 300w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Erik-Raney-150x150.avif 150w, https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/Erik-Raney-768x768.avif 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Erik Raney<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Senior Client Development<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3dddf elementor-widget elementor-widget-spacer\" data-id=\"4d3dddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ce53f e-con-full e-flex e-con e-parent\" data-id=\"10ce53f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-da7602a e-flex e-con-boxed e-con e-child\" data-id=\"da7602a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c35bc63 elementor-widget elementor-widget-heading\" data-id=\"c35bc63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You'll Be in Good Company<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998a71f elementor-widget elementor-widget-heading\" data-id=\"998a71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Join thousands of brands, retailers, publishers, creators, agencies and technology partners from across the partnership ecosystem.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a9263 elementor-widget elementor-widget-gallery\" data-id=\"74a9263\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:5,&quot;columns_mobile&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;21:9&quot;,&quot;columns_tablet&quot;:5,&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/elementor\/thumbs\/IHG-Hotels-Resorts-1-e1725614333181-qtpbggjklgwjumlwjcyl2x6h1pg1y0xdd3fu5ic3yk.png\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2023\/03\/Nike2.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/elementor\/thumbs\/Acceleration-Partners-CMYK-qp7yziqc1g088v76ill3rtotxt2pw8t9fqm1tkbase.png\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/elementor\/thumbs\/bq-1-qtpbceul65d3v2hj63zeufy0yze5sxuz52bkrmc5ow.png\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/assembly.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2022\/04\/dyson2.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/ebay-1.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/eon-next-1.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/Vision-Express.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/Finder.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/Pets-at-Home.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/Eastpak.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/elementor\/thumbs\/mg-omd-rrsnxdjgmiejq5xfs5ayxq63d4typu3uinw2t249og.avif\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/samsung-2.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/Bupa-logo.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/ryobi.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/Assurant.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/elementor\/thumbs\/Boots-1-qtpbccywshaj7uk9h365pgf3s7nfdjnigt0lt2exb8.png\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/VodafoneThree.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/SIXT-1.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/Colgate-Smile-Logo.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/tvScientificbyPinterest-Logo-Grayscale.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/Confused.com-1-1.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/metapic.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/Tilo-2.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/elementor\/thumbs\/travisperkins-rim310yvd8teaxtisenvxmyqy3ck0kdm7f27t1179c.avif\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/elementor\/thumbs\/HUAWEI-rrjwmk5yfvzqltmekp0bx2d9vjk54a5jxc9mbj5tj6.png\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/05\/YETI.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/elementor\/thumbs\/canon-2-rim30x7ilwo90hyzed1dnnwwkjv35ryouwg9vx6ry8.avif\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/08\/MoneySuperMarket.svg\" data-width=\"200\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd1413b e-flex e-con-boxed e-con e-child\" data-id=\"dd1413b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e781b animated-fast elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"87e781b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-skew\" href=\"\/europe\/community\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet the Community<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bc7c27 e-con-full e-flex e-con e-parent\" data-id=\"0bc7c27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2c03a3e e-flex e-con-boxed e-con e-child\" data-id=\"2c03a3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d92bf0f elementor-widget elementor-widget-heading\" data-id=\"d92bf0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to Join Europe's Festival of Partnerships?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05f26d elementor-widget elementor-widget-heading\" data-id=\"b05f26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Whether you're looking to discover new opportunities, solve your biggest challenges or build your next partnership, PI LIVE Europe is where it starts.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-540b688 e-flex e-con-boxed e-con e-child\" data-id=\"540b688\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d35f03 animated-fast elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"6d35f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-skew\" href=\"https:\/\/performancein.live\/europe\/passes\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>More Than an Event. A Festival for Partnership Marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-25864","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Attend PI LIVE Europe 2026 | Affiliate &amp; Performance Marketing Event, London<\/title>\n<meta name=\"description\" content=\"Your guide to PI LIVE Europe, 19-21 October 2026 in London. Fourteen formats, two days, keynotes, workshops, networking and parties. Here&#039;s how to make the most of it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/performancein.live\/europe\/why-attend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Attend PI LIVE Europe 2026 | Affiliate &amp; Performance Marketing Event, London\" \/>\n<meta property=\"og:description\" content=\"Your guide to PI LIVE Europe, 19-21 October 2026 in London. Fourteen formats, two days, keynotes, workshops, networking and parties. Here&#039;s how to make the most of it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/performancein.live\/europe\/why-attend\/\" \/>\n<meta property=\"og:site_name\" content=\"PI LIVE Europe\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T12:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/default-social-2-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1281\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/why-attend\\\/\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/why-attend\\\/\",\"name\":\"Why Attend PI LIVE Europe 2026 | Affiliate & Performance Marketing Event, London\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/why-attend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/why-attend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/performancein.live\\\/europe\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/02\\\/samsung-2.svg\",\"datePublished\":\"2026-08-11T10:18:47+00:00\",\"dateModified\":\"2026-08-17T12:02:34+00:00\",\"description\":\"Your guide to PI LIVE Europe, 19-21 October 2026 in London. Fourteen formats, two days, keynotes, workshops, networking and parties. Here's how to make the most of it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/why-attend\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/performancein.live\\\/europe\\\/why-attend\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/why-attend\\\/#primaryimage\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/02\\\/samsung-2.svg\",\"contentUrl\":\"https:\\\/\\\/performancein.live\\\/europe\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/02\\\/samsung-2.svg\",\"width\":130,\"height\":29},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/why-attend\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/performancein.live\\\/europe\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Attend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/#website\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/\",\"name\":\"PI LIVE Europe\",\"description\":\"19-21 October 2026\",\"alternateName\":\"The Festival of Partnerships\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/performancein.live\\\/europe\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Attend PI LIVE Europe 2026 | Affiliate & Performance Marketing Event, London","description":"Your guide to PI LIVE Europe, 19-21 October 2026 in London. Fourteen formats, two days, keynotes, workshops, networking and parties. Here's how to make the most of it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/performancein.live\/europe\/why-attend\/","og_locale":"en_US","og_type":"article","og_title":"Why Attend PI LIVE Europe 2026 | Affiliate & Performance Marketing Event, London","og_description":"Your guide to PI LIVE Europe, 19-21 October 2026 in London. Fourteen formats, two days, keynotes, workshops, networking and parties. Here's how to make the most of it.","og_url":"https:\/\/performancein.live\/europe\/why-attend\/","og_site_name":"PI LIVE Europe","article_modified_time":"2026-08-17T12:02:34+00:00","og_image":[{"width":1281,"height":721,"url":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/default-social-2-2026.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/performancein.live\/europe\/why-attend\/","url":"https:\/\/performancein.live\/europe\/why-attend\/","name":"Why Attend PI LIVE Europe 2026 | Affiliate & Performance Marketing Event, London","isPartOf":{"@id":"https:\/\/performancein.live\/europe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/performancein.live\/europe\/why-attend\/#primaryimage"},"image":{"@id":"https:\/\/performancein.live\/europe\/why-attend\/#primaryimage"},"thumbnailUrl":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/samsung-2.svg","datePublished":"2026-08-11T10:18:47+00:00","dateModified":"2026-08-17T12:02:34+00:00","description":"Your guide to PI LIVE Europe, 19-21 October 2026 in London. Fourteen formats, two days, keynotes, workshops, networking and parties. Here's how to make the most of it.","breadcrumb":{"@id":"https:\/\/performancein.live\/europe\/why-attend\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/performancein.live\/europe\/why-attend\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/performancein.live\/europe\/why-attend\/#primaryimage","url":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/samsung-2.svg","contentUrl":"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/samsung-2.svg","width":130,"height":29},{"@type":"BreadcrumbList","@id":"https:\/\/performancein.live\/europe\/why-attend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/performancein.live\/europe\/"},{"@type":"ListItem","position":2,"name":"Why Attend"}]},{"@type":"WebSite","@id":"https:\/\/performancein.live\/europe\/#website","url":"https:\/\/performancein.live\/europe\/","name":"PI LIVE Europe","description":"19-21 October 2026","alternateName":"The Festival of Partnerships","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/performancein.live\/europe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/pages\/25864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/comments?post=25864"}],"version-history":[{"count":34,"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/pages\/25864\/revisions"}],"predecessor-version":[{"id":26517,"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/pages\/25864\/revisions\/26517"}],"wp:attachment":[{"href":"https:\/\/performancein.live\/europe\/wp-json\/wp\/v2\/media?parent=25864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}