{"id":24877,"date":"2026-07-28T10:04:23","date_gmt":"2026-07-28T09:04:23","guid":{"rendered":"https:\/\/performancein.live\/europe\/?page_id=24877"},"modified":"2026-07-28T16:51:21","modified_gmt":"2026-07-28T15:51:21","slug":"our-2026-theme","status":"publish","type":"page","link":"https:\/\/performancein.live\/europe\/our-2026-theme\/","title":{"rendered":"Our 2026 Theme"},"content":{"rendered":"\t\t
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Our 2026 Theme<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2018The path to purchase isn't a funnel. It's an ecosystem.\u2019<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The biggest shift in partnerships is already happening.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AI isn’t changing marketing by improving models, it’s changing how people discover things, splitting the path to purchase across creators, communities, AI assistants, and search rather than any single gateway.<\/p>

That shift turns the path to purchase into an ecosystem rather than a funnel, where visibility matters less than recommendation and owning attention matters less than earning trust, meaning no single channel can carry growth alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Affiliate marketing has quietly been solving these exact problems (rewarding outcomes, measuring influence across touchpoints, building mutually beneficial commercial relationships) for years, which is why partnerships, not any one technology or channel, are becoming the connective discipline other industries are only now catching up to.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The future of digital commerce won\u2019t be defined by AI alone. Nor by creators. Nor by retail media.<\/p>

It will be defined by the organisations that are best at connecting them.<\/p>

That\u2019s the new story of partnerships.<\/p>

And that\u2019s the conversation we invite you to join at PI LIVE Europe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This is the new story of partnerships.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sol Wilkinson<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conference Producer \/\/ PI LIVE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What you'll take away<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Across the conference and two specialist summits, you will hear from the people leading the industry forward; the experts, innovators, trailblazers and challengers redefining how partnerships drive growth. These aren’t predictions. They are the people already putting the future of partnerships into practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You'll leave with:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A clearer view of where partnerships are heading, and what it means for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Practical ideas from the people already adapting to AI-driven discovery, new customer journeys and beyond.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to grow through innovative measurement strategies and emerging technologies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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04<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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New perspectives, meaningful conversations and connections that will continue long after the event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Go beyond the AI headlines. Explore how Answer Engine Optimisation, LLM visibility, AI agents, attribution and the changing economics of discovery are already reshaping partnerships\u2014and what that means for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The lines between creator marketing and affiliate are disappearing. Discover how leading brands, creators and platforms are building partnership strategies for a creator-first world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why partnerships are at the centre of what's next<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Affiliate marketing has long led the way, rewarding outcomes, measuring influence and building trusted commercial relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Today, those same principles are shaping the future of commerce. As AI transforms discovery, creators reshape influence and technology redefines the customer journey, partnerships are becoming more important than ever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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That’s why this isn’t just another moment of change for our industry. It’s a moment of opportunity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The industry won't wait. Neither should you.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Be part of PI LIVE Europe.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGet Your Pass<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The biggest shift in partnerships is already happening.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-24877","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOur 2026 Theme - PI LIVE Europe, 19-21 October 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/performancein.live\/europe\/our-2026-theme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our 2026 Theme - PI LIVE Europe, 19-21 October 2026\" \/>\n<meta property=\"og:description\" content=\"The biggest shift in partnerships is already happening.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/performancein.live\/europe\/our-2026-theme\/\" \/>\n<meta property=\"og:site_name\" content=\"PI LIVE Europe\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T15:51:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/performancein.live\/europe\/wp-content\/uploads\/sites\/10\/2026\/02\/default-social-2-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1281\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/performancein.live\\\/europe\\\/our-2026-theme\\\/\",\"url\":\"https:\\\/\\\/performancein.live\\\/europe\\\/our-2026-theme\\\/\",\"name\":\"Our 2026 Theme - 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