{"id":22819,"date":"2026-06-05T13:00:46","date_gmt":"2026-06-05T12:00:46","guid":{"rendered":"https:\/\/performancein.live\/europe\/?page_id=22819"},"modified":"2026-10-06T17:03:17","modified_gmt":"2026-10-06T16:03:17","slug":"buildlab","status":"publish","type":"page","link":"https:\/\/performancein.live\/europe\/buildlab\/","title":{"rendered":"BuildLab"},"content":{"rendered":"\t\t
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One day.
\nOne build.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What can AI actually<\/span> do for our industry?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A virtual build challenge where invited teams, armed with AI, MCP tools, or good old-fashioned ingenuity, build something the affiliate and partnerships industry can actually use, for free, forever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The BuiLDS ARE IN. NOW IT'S YOUR TURN TO VOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On 17 September, some of affiliate and performance marketing's brightest minds stepped away from their day jobs for one challenge: what can you build that gives the industry back its time?

\n\n\nIn just one day, teams used AI and creativity to turn real industry problems into working solutions. \n

\n\nThe result is a set of practical tools, built for the people facing these challenges daily, and free for the whole community after PI LIVE Europe.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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IT'S OVER TO YOU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You decide who takes home the BuildLab Community Choice 2026 award.
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\n\nExplore the builds and vote for the one you\u2019d genuinely find most useful in your day-to-day work.

It takes just five minutes, and the winner will be revealed live at PI LIVE Europe on the AIP Stage, Day 2.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tVoting closes 13 October. one vote per person. \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MEET THE BUILDS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Each team started with the challenge. Here\u2019s what they built to solve it.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tVOTE NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Panel judged.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Public voted.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Builds are assessed by an independent panel on three things: how useful it is to the industry, how well it works, and how creatively the team approached the problem. The community vote, open to the wider affiliate and partnerships community, helps decide the winner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tKEY CRITERIA<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Useful to the industry<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    How well it works<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Creative approach<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\tThe Teams\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Who's takING part?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    BuildLab is open to sponsors and partners of PI LIVE and the Festival of Partnerships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\tInside the Lab\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The Builder\u2019s Perspective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Don\u2019t just take our word for it\u2014here\u2019s what the leaders behind the tech have to say about the BuildLab experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \u201cThe partnership marketing industry has always been defined by its ability to adapt and innovate. PI LIVE\u00a0BuildLab\u00a0is a rare opportunity to turn that instinct into something tangible, tools that the whole industry can actually use. We're at an inflection point right now; AI, retail media, creator commerce - the convergence happening demands that we stop just talking about change and start building for it. That's exactly what PI LIVE\u00a0BuildLab\u00a0is doing, and it's why Awin is proud to be part of this from the very beginning.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Adam Ross<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    CEO \/\/ Awin<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    One day. One build. What can AI actually do for our industry? A virtual build challenge where invited teams, armed with AI, MCP tools, or good old-fashioned ingenuity, build something the affiliate and partnerships industry can actually use, for free, forever. Register Your Interest The Challenge The BuiLDS ARE IN. NOW IT’S YOUR TURN TO […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-22819","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBuildLab - PI LIVE Europe, 19-21 October 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/performancein.live\/europe\/buildlab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BuildLab - PI LIVE Europe, 19-21 October 2026\" \/>\n<meta property=\"og:description\" content=\"One day. One build. What can AI actually do for our industry? 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