1.0PI LIVE Europehttps://performancein.live/europeKate McGregorhttps://performancein.live/europe/author/katemcgregor/rich600338<blockquote class="wp-embedded-content" data-secret="7WR6hY6uL1"><a href="https://performancein.live/europe/speakers/michael-cole/">Michael Cole</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://performancein.live/europe/speakers/michael-cole/embed/#?secret=7WR6hY6uL1" width="600" height="338" title="“Michael Cole” — PI LIVE Europe" data-secret="7WR6hY6uL1" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://performancein.live/europe/wp-includes/js/wp-embed.min.js </script> https://performancein.live/europe/wp-content/uploads/sites/10/2025/08/Michale-Everflow.jpeg800800Michael Cole is the SVP of Marketing at Everflow – the Partner Marketing Platform for tracking, managing, and optimizing every performance-driving partnership and marketing channel. Over 1,100 companies use Everflow to scale up their partnerships, discover deeper insights into what works, and automate their management processes. Michael got his start in the industry at a […]