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</html><thumbnail_url>https://performancein.live/europe/wp-content/uploads/sites/10/2026/02/default-social-2-2026.png</thumbnail_url><thumbnail_width>1281</thumbnail_width><thumbnail_height>721</thumbnail_height><description>As Founder and Director of the APMA &#x2013; the UK&#x2019;s affiliate and partner marketing trade body &#x2013; Kevin leads the only organisation dedicated to advancing standards, insight, and growth across the industry. The APMA exists to make affiliate and partner marketing better understood, more transparent, and easier to scale, for advertisers, agencies, tech platforms, and [&hellip;]</description></oembed>
