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Discover the Secrets of Successful Affiliate Program & Partnership Management

23 October 2023

About AMLeaders

Welcome to AMLeaders, a series of MasterClass workshops focused on affiliate program management and related partnership marketing disciplines. Learn the latest trends and tactics from industry experts in these world class workshops directed and curated by Affiliate Marketing veteran, Lee-Ann Johnstone, Founder of Affiverse. 

Access the highest level of expert-led content from veterans in the field of affiliate and performance marketing from around the globe and across varied disciplines and verticals, helping top brands develop and train their in-house affiliate program management teams and keeping our industry learning exactly –  what’s new and trending in the Partnerships Economy. 

Whether you are a seasoned player in the affiliate marketing realm or someone exploring ways to harness the potential of Affiliate and Partnership Marketing for your business, AMLeaders is a resource you’ll bookmark to attend at every event! 

Our workshops are designed to equip, educate, and empower you, ensuring you stay at the forefront of the Affiliate Marketing industry. Join us on this transformative journey to discover new ways to adapt your program strategy and unlock the full potential of affiliate marketing and program management tactics for your business growth.

Taking place on 23 October 2023 in London this inaugural training event, AMLeaders will offer an intensive half day learning with both Masterclasses, Panel Discussions and Interactive workshops along with a fantastic networking session to end. The event is hosted in collaboration with Affiverse, will seek to bring together leading affiliate marketing experts and practitioners together to tackle key areas of focus, helping affiliate managers get the best out of their program performance.


Who Should Attend?

As an Affiliate Program Manager, staying ahead of the competition is crucial. AMLeaders workshops are carefully curated to provide you with the latest strategies, tools, and insights needed to take your affiliate program to new heights.

Learn the latest trends and tactics from industry experts

Here Are the Top Reasons Why You Should Attend

Unlock New Affiliate Management Skills and Opportunities

Discover how to find and quantify new affiliates, even if you believe you’ve tapped into all potential partners. Our Mini Lectures will unveil innovative techniques to expand your affiliate recruitment, build your loyalty network and attract new partners and traffic sources.

Master Global Recruitment & Management Strategies

Learn the essential tools and techniques every affiliate manager should know to recruit affiliates both locally and globally. We’ll provide insights on reaching untapped markets and building a diverse and thriving affiliate program base.

Nail the Art of Effective Program Marketing

In our Mini Workshops, delve into the psychology of sales and commercial negotiations to optimize your affiliate program’s marketing efforts. Unleash the power of persuasion and increase your program’s appeal to potential affiliates.

Understand Affiliate Marketing & All the latest trends

Empower yourself with the knowledge of how to best understand affiliates and tailor your program proposition to cater to their needs. Gain a competitive edge by positioning your program effectively in the affiliate marketing landscape.

Access to Expert Round Table Triage Sessions

Our exclusive round table session allows you to sit down with experienced practitioners who will address your program’s challenges on the spot. Help you get the answers you require to move forward and benefit from personalized solutions and actionable advice to boost your program and partner performance.

Embrace New Trends and Technologies

Stay ahead of the game with our in-depth experts Panel Discussion on the latest trends in affiliate program management. Learn how AI is revolutionizing the industry and explore ways to update your terms and conditions for partner content creation.

AMLeaders Workshop Agenda


Arrival & Welcome


Workshop 1

How to quantify and discover new affiliates to work with in a diverse traffic economy and stay ahead of your competitive marketplace.

Workshop Lecturers:
Lee-Ann Johnstone – Founder & Leanna Klyne – Agency Director


Workshop 2

How to market and sell your affiliate program attracting new publishers, by leveraging the power of your own personal brand

Workshop Lecturer:
Dean Seddon – Founder

Refreshments Break

Afternoon Tea & Coffee


Workshop 3

Triage your affiliate program with industry veterans

Tap into years of industry expertise with industry veterans who will help solve and overcome them quickly. This is a practical hands-on learning experience offering you personal strategy and invaluable time with industry leading experts helping you fast track your program growth!

Table 1 : Reactivation tactics that will help your affiliate program grow
Hosted by Sarafina Wolde Gabriel – CSO Rightlander & Non-exec advisor Affiverse

Table 2: Auditing your Affiliate program – Finding Areas of Growth and Bringing New Partners Into the Mix
Hosted by Wade Tonkin – Director, Global Affiliate Marketing at Fanatics, Inc.

Table 3: Embracing Influencers as part of your Affiliate Program
Hosted by: Sanchit Sareen, EMEA Director –

Table 4: Mitigating Fraud & Implementing better Compliance practices
Hosted by Ian Sims, Founder – Rightlander


Workshop 4

Panel Discussion Future Affiliate Management trends & how to apply them to your daily routines

Moderated by: Lee-Ann Johnstone, Founder – Affiverse

Panelists will include:
Anna Hecht, Editorial Director – Global Savings Group
Dan Staples, VP Client Development –
Kevin Edwards, Founder – The APMA
Sarah Bundy, Founder – All Inclusive Marketing

Enjoy Post Event Networking Together

We’ll be announcing the full details of each workshop as mentioned in the agenda along with showcasing the workshop speakers and MasterClass presenters you will meet – soon!

Secure Your Seat Early as Places are Limited!

Don’t miss out on this invaluable opportunity to transform your affiliate program and network with industry experts. Seats are limited, so secure yours at PI LIVE today! Join us at the forefront of affiliate program management and take your program to unparalleled success! We look forward to seeing you there.

Meet Your AMLeaders Masterclass Speakers

Lee-Ann Johnstone

Founder (Affiverse)

“Affiliate Marketing is a vocation & not a 9-5 job!”

Lee-Ann is an industry veteran with over 22 years of experience working in Affiliate Marketing both brand, agency and network side. She founded Affiverse, a performance marketing agency in 2019 to help brands excel in launching, scaling and growing successful affiliate programs and is passionate about helping the world to do affiliate marketing better! From managing blue chip brands and start up companies across multiple industries to hosting the fastest growing Affiliate Marketing podcast in the world, Lee-Ann is a thought leader, mentor and coach to 100s of Affiliate Program Managers via her AMPP MasterMind and is joining AMLeaders to help support industry leadership get the support they need to keep their programs growing!

Dean Seddon

Founder (

Dean founded Maverrik (then called Maverick) in 2014 as a consultancy and business development company. Having delivered growth in several small and large businesses, he embarked on building an organization which would help businesses cut through the fog and grow people, sales and profit. Dean is a practical, hands-on business speaker and trainer. Supported by the Maverrik team, Dean speaks at over 100 events per year, consults with large and small businesses across the world and is passionate about getting results for people.

Leanna Klyne

Head of Agency Services (Affiverse)

“There’s no such thing as a bad affiliate, just bad affiliate management.”

With 15+ years of Affiliate Program Management experience behind her belt – she’s seen it all. Leanna heads up the Affiverse agency division and has been helping brands launch, scale and grow successful affiliate programs across multiple sectors for the past 4 years since joining the Affiverse senior leadership team. A frequent speaker on stage specializing in program management and administrative functions, her previous experience managing a leading fintech brand across a global market from humble beginnings to multi million dollar revenues, feeds into the course work that is curated for AMLeaders who require a tactical approach to improving day to day administrative tasks.

Sarafina Wolde Gabriel

CSO (Rightlander) & Non-exec advisor (Affiverse)

“If you’re the smartest person in the room, you’re in the wrong room!”

Sarafina Wolde Gabriel has over 19 years of experience in digital marketing and more than a decade’s worth of expertise in leadership within the Affiliate Marketing sector. Having joined Paysafe’s Income Access, a digital marketing technology and service provider in 2004, Sarafina successfully managed its in-house affiliate management team while its Affiliate Director and held roles as the company’s CMO and VP of Strategy focused on directing marketing activities, developing innovative solutions and fostering key business partnerships.
Currently serving as Chief Strategy Officer at Rightlander, a marketing compliance company, Sarafina’s responsibilities include developing business strategies to help grow and expand into new markets and verticals, evaluate new product opportunities and build strategic partnerships. Sarafina is also a non-executive advisor to Affiverse and helps guide on strategic partnerships.

Ian Sims

Founder (Rightlander)

A programmer by trade, Ian left his roles as IT Manager at Fidelity Investments and Computer Support Team Manager at Barclays Bank to set up a web development company in 1995 attracting clients including the FT and JP Morgan. In 2005 Ian created an affiliate business and was recognised among the top industry affiliates, making the eGR Power Affiliates list on several occasions. Ian subsequently sold his affiliate business in 2016 and founded Rightlander, a marketing compliance and monitoring technology in 2018, which is currently used by over 300 brands worldwide.

Wade Tonkin

Director, Global Affiliate Marketing (Fanatics, Inc.)

Affiliate Manager with – launched Linkshare based affiliate program and managed it as one of the few profitable entities in the company before company dot-bomb collapse

Affiliate Manager with Team Affiliate/Kowabunga Techologies – was lead affiliate manager with responsibility for up to 7 client accounts, built affiliate program for Intrigue Learning from 250-1500+ sales monthly

Sales Director with Kowabunga Technologies – was sales lead for two years and focused on new client acquisition for affiliate marketing software, affiliate management and consulting services and email marketing solutions.

Director of Sales, North America at Forge Business – was responsible for US based sales and marketing for international Online Marketing Services agency.

Founder/Partner GTO Management – responsible for customer acquisition, providing affiliate marketing consulting and management services.

Specialties: Affiliate program consulting, retail affiliate program management, affiliate recruiting, media partnerships, sales(inside and outside).

Dan Staples

Vice President Client Development (CJ)

As the Vice President of CJ’s UK Client Development team, Dan is responsible for managing a team of marketing experts that are responsible for the growth of some of the World’s largest affiliate programmes. A skilled marketing professional with 10 years of digital, SaaS and affiliate marketing experience; Dan started his career as an affiliate publisher, navigating his way through a number of mergers and acquisitions that helped build his expertise in customer acquisition and retention. Since moving out of the publisher world, Dan has held various positions in the digital and SaaS marketing industries, and now finds himself with over 4 years’ experience at CJ where he began as Senior Director in 2019. Dan also holds a degree in Business & Marketing from Bournemouth University that is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Sanchit Sareen

EMEA Director (

As the EMEA Director for Impact’s influencers and creators offering, Sanchit Sareen helps creators and customers bring inspiring influencer partnerships to life. Under his business leadership,’s for influencers and creators is emerging as the leading influencer partnership solution. With nearly a decade in SaaS and digital marketing, San has established himself as the EMEA specialist for all things related to influencer-focused technology. He has been selected twice to serve on the judging panel of the Effective Mobile Marketing Awards in the UK and has been a keynote speaker at the Influencer Marketing Show in London.

Kevin Edwards

Director (Affiliate & Partner Marketing Association)

Kevin has more than 20 years of experience in the affiliate industry and has just founded the Affiliate & Partner Marketing Association, a new initiative that will represent the UK affiliate channel.

He worked for Europe’s largest network, Awin, for 16 years managing the strategy, product marketing and content teams. In his time at the company, Kevin released first-to-market insights about affiliate contribution across the whole sale journey as well as the role handsets play in early funnel affiliate activity.

With two stints as Affiliate Marketing Chair of the IAB’s Affiliate Council, Kevin led a series of self-regulatory initiatives, wrote best practice guides and coordinated the industry’s first ‘size of channel’ research project with PwC.

He is a trained journalist, is widely published on affiliate marketing topics, and has also presented extensively on the affiliate channel at multiple events. He has just published the UK’s first Publisher Survey that takes the pulse of the UK’s affiliate community.


Anna Hecht

Editorial Director, Global Savings Group

Anna Hecht is the Editorial Director of Global Savings Group, where she manages E-commerce Editorial Teams on a global scale. Prior to living in London, Anna was based in New York City, where she was a founding member of CNN Underscored, CNN’s first-ever shopping website. Her byline has also appeared in prestigious publications, such as Fitness Magazine, Lucky Magazine, InStyle, People StyleWatch, CNBC, CNBC Make It, Hello Giggles, CBS Chowhound, The Knot, and more.

With a focus on merging SEO, branded content and affiliate, Anna is passionate about creating top-performing, commercially viable and inspiring content for both publishers and readers.

Sarah Bundy

Founder, All Inclusive Marketing

Sarah is an award-winning business and digital marketing leader, having been ranked in the Top 40 Digital Marketing Strategists in Profit500’s fastest growing companies as well as #55 in Canada’s Top 100 Female Entrepreneurs.

She is recognised by the NY Times as an expert in performance marketing, and is an international thought leader who is passionate about setting the new standard for what is considered exceptional in the digital and performance (affiliate) marketing space.

In 2009, Sarah founded All Inclusive Marketing, a leading digital marketing agency known for delivering innovative, experience-driven results that reach, engage and convert buyers online, where she acts as CEO.

AMLeaders FAQ

The workshops at AMLeaders – are designed for anyone operating an affiliate program whether you work at a brand, via an agency, at a network or in an e-commerce store. Everyone is welcome to come and learn about what’s new and trending in Affiliate Program Management and Partnership Marketing.

The full agenda and speakers / masterclass teachers will be announced ahead of each event, the website will detail a short agenda and speakers and topics will be updated in due course.

Tickets to attend the AMLeader Workshop cost £399+ VAT per delegate. There is also a £50 discount applied to your AMLeader Workshop ticket, if you are attending PI LIVE Europe.

Got More Questions?

Drop us an email: to find out more about the event, course content and speakers who will all be announced soon.


Leave your details and we’ll let you know when we release applications for complimentary retailer passes.