PI LIVE, 15th–16th October 2018

Build Profitable Partnerships.

Session Agenda

The first wave of sessions launched! Check back often as we release more in the coming weeks

Day Two – 16 October

Filter by Topic:

  • View all
  • Affiliate Marketing
  • AI / Machine Learning
  • Conversion, Acquisition & Retention
  • Data-Driven Marketing
  • Influencer Marketing
  • Mobile
  • Programmatic
  • Social & Facebook
FOYER

Registration

Registration will be open from 8am with our new self-service iPad booths in operation. If you've opted for a Queue Buster pack and already have your badge, lanyard and wristband security will direct you to the show floor.

MAIN STAGE

Capacity: 500

Global Publisher Trends in Performance

Whether you’re an advertiser or a publisher, knowing what’s available outside of coupon and loyalty will be essential to continued market growth and optimization. Join award winning performance marketing thought leader, Sarah Bundy, in her session uncovering sales-driving publisher trends in influencer, personalization, AI and more.

MARIN DOME STAGE

Let’s Talk Amazon

UK shoppers are flocking to Amazon. Over a third of UK households have Prime, and they’re contributing to an Amazon UK gross merchandise value (GMV) of over £20 billion.

The Amazon ad boom is here - Now’s the time to up your Amazon advertising game. Join us to learn: How to set up Amazon advertising campaigns, the best practices for creating successful Amazon ads and advanced ad strategies to drive higher revenue.

PAVILION

Capacity: 250

How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Technologies

James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.

ALL ROOMS

Session Transition

20-minute break

IMS CASE STUDY THEATRE

Capacity: 60

Influencer Marketing Success Stories for Every Stage in the Marketing Funnel

While influencer marketing gets a lot of hype, savvy brands have figured out how to successfully apply influencer marketing tactics to mature marketing strategies. We'll review content collaborations from brands such as ASICS, CLUSE and Global Savings Group that reach down the marketing funnel from the awareness to decision-making to delight stages. We'll discuss how these brands created processes to build successful, long-lasting relationships with influencers, and what marketing metrics they use to prove this success.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

MAIN STAGE

Capacity: 500

New Tricks for Leveraging Paid Social to Boost Campaign ROI

Join our esteemed panel as they delve into strategies to boost the performance of influencer and performance marketing campaigns across some of today's most popular platforms that reach consumers across the globe.

Discover lesser known tools, tactics and measurement methodologies used by agencies and brands to boost campaigns; helping them scale and generally, ensure your campaign execution and analysis rocks!

MARIN DOME STAGE

Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand For The Next Decade

Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:

1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.

PAVILION

Capacity: 250

Will Increased Influencer Marketing Transparency, Authenticity & Compliance Kill Or Cure the Discipline?

Moderated by Scott Guthrie

Join Scott Guthrie as he moderates a lively discussion on transparency and keeping on the right side of the law when partnering with influencers, affiliates and media owners with paid for content. Is #ad #sp sufficient?

Expect questions on fraud, image manipulation, CGI influencers and more and whether compliance will stifle creativity and innovation in our exciting embryonic channel.

IMS CASE STUDY THEATRE

Capacity: 60

Brand Accountability: Tapping into the Conscious Consumer

Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences you’re a brand with a conscience? We’ll take a look at recent influencer campaigns by La Mer and River Island to learn how they’ve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

ALL ROOMS

Session Transition

20-minute break.

MARIN DOME STAGE

Scale, Adapt and Scale Again - Growth Hacking Your Performance Campaign

Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder.

Growth hacking isn’t just about doing things faster; it’s about determining success as fast as possible to enable decisions to scale up, or cut down - then move on.

Discover how MVF manages high performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture.

PAVILION

Capacity: 250

From Measurement to Meaningful Results: How Data Driven Insights Solve Common Problems in Affiliate Marketing

No matter the vertical, product set or size of an affiliate programme, brands today are still trying to find answers to common questions…..How do I grow my programme beyond the incentive channel? How can I increase sales from higher value customers? How do I maximize market share of cashback sales and improve ROI?

If these are questions you’ve asked of your affiliate programme then this session will give you key learnings from case studies across Optimise’s global network, demonstrating how leveraging data to define actionable insights can solve these common challenges, to achieve better results and drive more value from your ad spend in the channel.

ALL ROOMS

Session Transition

20-minute break.

MAIN STAGE

Capacity: 500

The Changing of the Performance Marketing Funnel

Moderated by Chris Russell-Smith

For years digital marketers have prescribed to the notion of a marketing and sales funnel where leads enter the top and customers emerge from the bottom. We’ve created and optimized content and experiences for the different stages of this funnel and tested tools and tactics to maximize it. As newer digital marketing channels and tactics emerged, the standard, linear funnel is no longer- and it doesn’t just end at the initial customer sale – what happens after? We need to pay more attention, and support customer retention. The marketing funnel as we know it is over.

The changing of the marketing pre-purchase and post-purchase stages to present a complete view of the entire customer lifecycle. Multi-channel, multi-touch, multi-path customer journeys are the new marketing funnel. Marketers must now own the complete journey of the customer lifecycle, not just think about cherry-picking touchpoints along the way. The end goal is no longer to simply convert a lead into a customer. It’s about maximizing the lifetime value of loyal customers who will come back again and again. To do this, marketers will need to acknowledge some other levels to the process.

MARIN DOME STAGE

Executing a Data-Driven Approach to Influencer Marketing

Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns.

Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns.

IMS CASE STUDY THEATRE

Capacity: 60

How To Do Influencer Marketing Right.

9/10 brands say that you can’t really measure the ROI of an influencer marketing campaign. They are wrong, and Tailify will show you why. By leveraging the experience and data from having run, and more importantly - measured, more than 2,500 campaigns, Tailify will go through step by step on how you can achieve, measure and prove tangible influencer ROI.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

PAVILION

Capacity: 250

Making Sense of Your Data to Drive Growth

In our 10 years as a leading affiliate marketing solution, Impact's Radius has seen brands - big and small - struggle to make sense of their marketing data. As a result, they often miss out on understanding the true value of their performance partners.

In this session, Todd Crawford, 20-year affiliate marketing veteran, and Co-Founder/VP of Strategic Initiatives at Impact, will dissect the key metrics that brands need to understand, and optimize towards, to drive growth in their performance marketing channel. Brand marketers will walk away from this session with a clear path to understanding how cross-channel data impacts the performance channel, what attribution data tells us about the value of our performance partners and how to optimize partnerships using cross-channel and attribution data.

ALL ROOMS

Lunch & Networking

Head to the KERB Food catering trucks outside on the terrace and relax under the new Yurt with views of Tower Bridge and the Shard or the new level three Meet and Eat zone for ample lunch options featuring the best of world cuisine.

Don't forget to stop by the Beer Garden sponsored by Webgains and the Prosecco Lounge sponsored by Impact.

MAIN STAGE

Capacity: 500

Amplifying Brand Alongside Culture: How to make your brand famous by building a platform that influences culture

Four years ago KA drinks, a division of AG Barr, together with the team at Disrupt and GRM Daily, created the UK’s first-ever platform to celebrate the Grime music scene called the Rated Awards. The platform has quickly become one of the most widely recognised, respected and influential brands in youth culture and this session will showcase this powerful influencer story from strategic concept to mainstream success.

MARIN DOME STAGE

The Cycle of Commission Erosion

Join opposing corners as we debate whether this admittedly simplistic scenario a real concern for the industry?

  1. Advertisers become concerned about the value of affiliate traffic and how it is ‘taking advantage’ of the CPA model by deliberately sitting too close to the conversion.
  2. Advertisers then implement cross-channel de-duplication, variable commissioning, and restrictive validation criteria to better manage the channel’s value
  3. This leads to publisher earnings decreasing, and as a result, publishers start to charge fixed fees for promotions because it is a more predictable and repeatable business model
  4. Advertisers appear quite happily pay those fixed fees

The result: the erosion of genuinely measurable performance marketing and a less transparent model than we started with.

IMS CASE STUDY THEATRE

Capacity: 60

Projecting and Managing Campaign Performance on Instagram

Managing brand marketing performance has been a dark art when it comes to Instagram. Data that includes impressions has been hard to come by and influencers need to be paid on follower counts and engagement rates. It says little or nothing about their ability to deliver what actually matters to marketers: impressions with a real audience. Here Solberg, CEO of TAKUMI, shares learnings and explains how a platform solution helps project performance and unlocks campaigns with true reach.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

PAVILION

Capacity: 250

Making TUI Famous Fast!

'Thomson is changing to TUI'. These five words kicked off one of the largest performance marketing campaigns of the year. The time leading up to the rebrand, as well as during the transitional period, led to the largest and one of the most successful affiliate campaigns TUI has ever run with its network.

Join Owen Hancock for this session recounting the planning, strategy, and success of this epic affiliate marketing rebranding campaign.

INTERACTIVE WORKSHOPS - LEVEL 2

Capacity: 250

Digital Disruptors ‘Dragons’ Den’ Final

Your chance to hear some exciting new digitally disruptive thinking when this year’s young finalists pitch their ideas to our industry’s very own ‘Dragons’. The best idea will win the inaugural McShane Young Digital Disruptor Award and the chance to develop their project with the help of some of our smartest companies and individuals.

This is all about nurturing and supporting our next generation of digital talent so come along and give them your own support.

ALL ROOMS

Session Transition

20-minute break.

IMS CASE STUDY THEATRE

Capacity: 60

Content Could be Your Competitive Advantage: Here's how to extract more value from your influencer marketing spend

Influencer marketing is no longer an experimental ad spend: it's now a must have strategy for brands looking to tap in to the power of authentic, user-driven content. But despite the wealth of content influencers are creating for brands, research shows that 90% of this content is not being leveraged by these brands. At Shopping Links we have worked closely with UK Based Marks & Spencer to AB test influencer content against inhouse created assets to measure the true value. Brands can't afford to be letting valuable, engaging content go to waste! This presentation will discuss how brands can make the most of their influencer content to maximise the ROI from their influencer spend. Drawing on case studies from Marks & Spencer, we'll show the power influencer content has to convert, not just new customers, but existing customers. We'll also discuss the impact that long-term influencer relationships have on the ability for influencer content to drive real conversion and lasting brand loyalty.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

MAIN STAGE

Capacity: 500

Peak Performance and How to Achieve It

Moderated by Richard Dennys

The parallels between sport and business are endless. In both cases we hope that hard work will achieve the goals and objectives we set out for ourselves. We hope that the strategies we create, and the determination with which we approach the challenge, will set us apart from our competition and help us succeed. But what are the real lessons we can learn from sport when it comes to achieving peak performance? And how should we deal with the failures we might encounter on the way?

MARIN DOME STAGE

TBC via the Affiliate Cockpit

The final Performance Punch Session will be determined by the community from the Affiliate Cockpit. If you're not already a member of this Facebook group with 1,600+ members then head on over and join the conversation

Could it be ITP, Attribution, AI or Programmatic? - you decide!

PAVILION

Capacity: 250

A Manifesto for Affiliate Marketing in 2019

With digital marketing’s recent existential crisis, uncertainty about the future direction of online abounds, this has an inevitable impact on affiliate marketing, however, it doesn’t have to be that way. In this thought-provoking session, drawing on more than 30 years collective affiliate marketing experience, Helen and Kevin present a creative future vision for the ultimate payment on performance channel. Emphasising the need for inventive solutions to address age old problems, they will present the manifesto of the future for affiliate marketing that will see it continue to thrive and flourish in 2019 and way beyond.

ALL ROOMS

Session Transition

20-minute break.

MAIN STAGE

Capacity: 500

Creative Utopia

In this panel, we will explore the evolving role of influencers as creative producers and directors. In a world with more communication channels than ever before, we look at how influencers are bridging the gap between creative agencies and brand's needs for personalized and locally relevant work. Emma will be joined on stage by 3 of Whalar's most coveted influencers.

Key Takeaways - Enter the world of 3 of Whalar's influencers; style, aesthetic, process and workflow - Best practices and things to avoid when working with influencers as creative producers and art directors - How to best communicate with influencers and build a brief that works - What 'Utopia' looks like, the future of creative collaboration and production

MARIN DOME STAGE

Affiliate Marketing Vs. Partner Marketing

Affiliate Marketing Vs. Partner Marketing consistently is most searched for topic on PerformanceIN.

Is this just a twist on words and a smart PR / marketing ploy by technology platforms or a new way of working and thinking when referring to the affiliate and performance channel?

Join the adjudicator as we hear from two opposing viewpoints for what promises to be a lively interactive discussion.

PAVILION

Capacity: 250

Adidas' Blueprint for the Future of Affiliate Marketing

Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships.

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