PI LIVE, 22–23 October 2019

Build Profitable Partnerships.

International Performance Marketing Awards

21 October, De Vere Grand Connaught Rooms

Tickets sold seperately – read more

Session Agenda – Day One

Filter by Topic:

  • View all
  • Affiliate Marketing
  • AI / Machine Learning
  • Conversion, Acquisition & Retention
  • Data-Driven Marketing
  • eCommerce Strategy
  • Industry Development
  • Influencer Marketing
  • Paid Media
  • Traffic Generation

Session Time

Main Stage

Marin Dome Stage

Kindred Theatre

Case Study Theatre

8:00 – 17:00

Registration Open

Registration will be open from 8am with our new self-service iPad booths in operation.

9:00 – 21:00

Show & Expo Floor Open

9:30 – 10:00
Main Stage

Capacity: 500

2020 Vision: An Affiliate Marketing Manifesto

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Affiliate marketing is at an existential crossroads. Traditional tracking models are under threat from web browser updates, consumer trust in online advertising is at a low ebb, and the industry itself is having an identity crisis.

It seems an appropriate time, therefore, to set out a clear framework for the future of affiliate marketing and why, in this climate, it has the chance to forge its status as the beating heart of eCommerce.

Key Takeaways

  • Discover the key tracking model concerns that are affecting affiliate marketing and a suggested strategy for how the industry can futureproof itself from such threats
  • How evolving the strategy to open up new, unorthodox marketing opportunities can benefit the industry
  • Helping businesses of every shape and size to achieve their affiliate marketing objectives

Session MC'd by Sarah Bundy

Marin Dome Stage

Capacity: 250

Stage Sponsored by

Discovery: Best Practices, Cutting Edge Creatives and Copy

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Discovery has quickly evolved into a mainstream tool for digital marketers to convert fresh consumers or those already in a funnel. Learn some of the strategies employed by the big spenders to optimise, test and fine-tune campaigns using effective creative and alluring copy.

Key Takeaways

  • The top tips when starting a Discovery campaign
  • Data-backed best practices in creatives and copy
  • A case study on how to get the best results
Kindred Theatre

Capacity: 250

Theatre Sponsored by

The Coming Revolution of Immersive Internet and Dominance of Virtual Influencers

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Brands are creating and working with virtual influencers to communicate with audiences in real-time. As we enter the immersive internet age, where we will engage with the world through virtual humans, there will be a proliferation of brand-owned virtual influencers, which will revolutionise the influencer marketing industry and usher in a new and deeply emotional form of brand and consumer communication.

This session will explain the psychology and technology behind the concept of virtual influencers, explore if they are right for your brand, and give you a glimpse into the not-too-distant future.

Key Takeaways

  • Why and how virtual influencers work
  • Are they fad or future?
  • Steps to develop low-cost, future-proof virtual assets and influencers
Case Study Theatre

Capacity: 60

No Scheduled Session

Read More

There is no scheduled session in this timeslot to allow for easy access to the show floor during peak arrival time.

10:00 – 10:20

Break

20 Minute Session Break

10:00 – 11:00
WORKSHOP ROOM

Workshop: Influencer Marketing Success Comes in Many Colours

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Creator-driven return on investment can be notoriously tricky to measure. Sometimes campaigns drive incredible results and sometimes they fall flat. In a space as nuanced as influencer marketing, predicting outcomes requires strong data and keen intuition.

Ever wonder what influencer marketing success looks like in your industry? In this interactive workshop, CreatorIQ invites you to listen to – and share – success stories with some of the best marketers in the space. Attendees will also be the first people in the world to try out CreatorIQ's exclusive industry benchmarking.

Key Takeaways

  • Unlock the best tools and tips for measuring campaign ROI
  • Listen to and learn from real success stories
  • Understand how to utilise data and intuition to achieve the best campaign results
  • Share your experience with industry professionals

Workshops are private events requiring an additional workshop ticket.

Buy Your Ticket

10:20 – 10:50
Main Stage

Capacity: 500

Solving the Talent Gap in Affiliate Marketing

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Historically, partner marketing is one of the more underrepresented and underutilised marketing channels. However, as brands increasingly realise the true potential and scalability of the affiliate marketing model, they are also finding it difficult to hire people who have both the experience and skill sets needed to run efficient and competitive affiliate programs.

Key Takeaways

  • Attract quality candidates to affiliate program management positions
  • Identify if they have the proper traits needed to be successful in the industry
  • Adapt onboarding strategies to accommodate varying levels of affiliate experience and expertise
Marin Dome Stage

Capacity: 250

Stage Sponsored by

The Power of People & AI: How Human Supervision Can Drive True Performance

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Machine learning and artificial intelligence are powerful business tools but the anticipated growth of these technologies has led to speculation that they may bring radical, unprecedented changes to the global economy. This session will explore the crucial role of human supervision in implementing machine learning within digital advertising.

Key Takeaways

  • Current adoption of Machine Learning in digital advertising and its impact on brand-agency relationships
  • Pitfalls of algorithms and the limitations of data without human supervision
  • The need to invest in human capabilities and nurture digital talent
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Measurement Matters: Confronting the Industry's Biggest Challenge

Moderated by Scott Guthrie Read More

The question of measurement remains the industry's single biggest challenge to increase influencer investment. Using traditional marketing metrics such as reach and engagement is a questionable technique for measuring the impact of influencer marketing. The credibility and authenticity earned from running careful, considered influencer campaigns can far outweigh those of tired, dull and expensive agency-developed creative, but how do you actually measure success?

Key Takeaways

  • Finding the balance between insights, results and remaining creative
  • How to put a number on effectiveness through credibility and authenticity
  • Measuring the real impact of influencer marketing to get more budget
Case Study Theatre

Capacity: 60

No Scheduled Session

Read More

There is no scheduled session in this timeslot to allow for easy access to the show floor during peak arrival time.

10:50 – 11:10

Break

20 Minute Session Break

11:10 – 11:40
Main Stage

Capacity: 500

New Work Needs Inner Work

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Workers feel stifled by management and drained by office politics, but what's the alternative? A new breed of organisation is emerging based on self organisation. It's a brave new world where emotions are allowed, radical honesty is encouraged, everyone has a say in the direction of the company. When these factors are in place, collaboration goes through the roof.

Yet despite the industry hype, few go there because it's too difficult to overcome the status quo. The missing ingredient is a culture of inner work, where we deliberately outgrow old patterns of working.

An expert in personal development at work, Ronan talks about the psychological and cultural barriers to self organisation, drawing on his experience as one of the youngest executives in the City of London and now as a strategist in Extinction Rebellion, the self organised movement that is putting climate emergency on the political agenda. This is a must-see talk for anyone hoping to transform their workplace culture.

Marin Dome Stage

Capacity: 250

Stage Sponsored by

The Power of YouTube: How to Integrate Brand and Performance

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Today's consumers move seamlessly across channels and devices, with the number of touchpoints on the path to purchase growing all the time. But online video, and specifically YouTube, is increasingly influencing consumers at all stages of the traditional marketing funnel - from awareness to action.

Key Takeaways

  • Understand the role of video in the marketing funnel - from awareness to action - and the YouTube formats to help you succeed at each stage
  • Gain an understanding of the skills and tools needed to succeed on YouTube - and where the capability should sit in your team
  • Discover, with examples, how brands can address brand and performance goals simultaneously
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Drawing Boundaries Around Data Privacy in the Age of Influencer Marketing

Moderated by Dave Dickman Read More

Strategy surrounding influencer marketing is influenced by data collection and analysis, however, the collection and subsequent commodification of this data introduces questions of privacy and safety for everyone involved. As long as boundaries are drawn between brands, influencers, and their audiences, data can be utilised without taking advantage of people’s privacy.

Key Takeaways

  • Connecting audiences, influencers and brands using data analysis
  • Data isn't the enemy! Learn how to protect those involved by setting boundaries for data collection
  • The cost you pay when it goes wrong
Case Study Theatre

Capacity: 60

Influencer Marketing Without Proper Checks Doesn't Work

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Only 55% of Instagram followers are real people. The rest are bots, inactive accounts, and mass followers. Brands waste millions of pounds each year on the advertisement to fake followers. Metrics that most marketers use at the moment don't work anymore. They could be easily inflated by influencers.

This session focuses on the true value metrics that marketers should use to find authentic influencers and determine the cost of a sponsored post.

Key Takeaways

  • What metrics you should be looking at to find authentic influencers
  • What data to use to determine the cost of a sponsored post
  • Ways to maximise your budget
11:30 – 12:30
PROSECCO LOUNGE
Sponsored by

Travel Networking Session

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Grab a drink and conversation with other members of the travel industry. This vertical specific event from Impact will be a chance to discuss opportunities and challenges facing the travel sector, guided by seasoned experts from brand, partner, and technology. The session is open to all with an interest in travel.

11:40 – 12:00

Break

20 Minute Session Break

12:00 – 12:30
Main Stage

Capacity: 500

Who and What Dictates Advertiser Strategy: A Publishers Guide

Moderated by James Little Read More

As advertisers continue to fine tune their affiliate programme and partnership performance, can marginal gains and programme optimisation be at the detriment for publishers? We take a look at who determines strategy and what publishers can do to prove their value.

Key Takeaways

  • Discover how affiliate programmes have been 'optimised'
  • How optimisation, attribution, programme policies and deduplication affect revenues
  • What publishers can do to protect revenue and prove value
Marin Dome Stage

Capacity: 250

Stage Sponsored by

You're Doing Partnerships Wrong

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Today’s top brands share how you can become less reliant on the traditional affiliate model - recruiting new partnerships, rethinking your approach, and driving growth for your business.

Key Takeaways

  • Exploring the new types of value-added influencer, brand-to-brand and business development partnerships
  • How evolving the strategy to open up new, unorthodox marketing opportunities can benefit the industry
  • Transforming your affiliate marketing team to a business development team
Kindred Theatre

Capacity: 250

Theatre Sponsored by

A Question of Ethics: Why Producing Ethical Content is the Right Thing to do

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Social media users shouldn't feel deceived or manipulated by influencer-generated content. Influencers have a moral obligation – and often a legal requirement – to do the right thing by their followers and to the brands who pay for the content’s creation and publication.

Ethical issues reinforce the importance of effectively vetting prospective influencers to ensure brands have identified the most appropriate brand-fit in terms of tone-of-voice, values and brand affinity.

Key Takeaways

  • Articulate the ethical dimensions of influencer marketing
  • Understand the commercial benefit to brands in working on ethical collaborations
  • Appreciate the duty of care brands and influencers have to young or impressionable audiences
  • Identify the most appropriate brand fit with influencers
Case Study Theatre

Capacity: 60

How Meliá Hotels International Establishes a Data-Driven Influencer Program Across Six Brands and 380 Hotels

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Learn how Melia Hotels International scaled an influencer program that drives awareness, builds community and increases bookings by leveraging technology to make data-driven decisions and create efficient workflows.

Key Takeaways

  • How to connect social influence strategies to business goals and measure results
  • The most important insights for driving influencer marketing performance
  • The five must-have elements of a successful influencer program
12:30 – 14:00

Lunch

90 Minute Lunch

12:30 – 14:00
MAIN STAGE

Digital Disruptors Final

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Time to get inspired by our next generation of digital pioneers

Ever wondered what could be the next biggest thing in digital marketing? Well pop along to the Main Stage for the Dragons Den-style final of this year’s Digital Disruptors programme and you might just find out!

Four teams of young people will be battling it out, demonstrating their own digitally disruptive thinking, in a bid to be crowned the 2019 winner of the McShane Young Digital Disruptor Award. And if the PI Live audience isn’t pressure enough, this year’s Dragons are Awin CEO Mark Walters, ex-Havas boss Paul Frampton, The Social Element’s CEO Tamara Littleton and Hannah St Paul, Snap’s Head of Client Partnerships.

This year’s teams have been tasked with creating a social or video channel that has a purpose and/or a message behind it, and there’s sure to be some interesting new ideas if the 2018 winner, 16 year old Katie Nyarko and her team’s clever touchscreen personal safety app, is anything to go by.

The final marks the culmination of the annual Digital Disruptors programme which has once again given an eager group of London-based young people direct access to some of our industry’s smartest brains and businesses through a structured series of workshops and mentoring over the summer months.

Co-ordinated by Tina Judic and Julie York in memory of one of our most exuberant digital marketers Nicky McShane, Digital Disruptors is all about supporting and nurturing our next generation of digital pioneers. Its aim is to show them the many options digital provides as a career choice and to also empower them to think dynamically about the opportunities it brings to our everyday lives.

This year’ programme has been supported by Snap, Facebook, Awin, Universal McCann, MTV Breaks, Found, Button, Soreto and Reverse Media Group but there’s still lots of ways for you to get involved or help fund this not-for-profit initiative. If you would like to find out more, go to www.digitaldisruptors.org.uk or grab either Tina or Julie at the Show.

12:30 – 13:30
WORKSHOP ROOM

Workshop: Influencers – Friend or Fraud?

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Buy Your Ticket

The industry and influencers themselves are, quite rightly so, under more scrutiny than ever. In the fight for compelling, authentic and creative content on social media through influencer marketing, trust is vital between influencers, brands, and consumers. It is also crucial if marketers, brands, and influencers are all going to continue to derive value and creativity from the sector.

Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing. Following the talk, listen to the discussion with the experts from the brand side and the influencers themselves for a clearer view of the topic and how to build trust back in influencer marketing.

Key Takeaways

  • Listen to the concerns of why trust has broken down in influencer marketing and how influencers and brands are overcoming this barrier
  • How to identify transparent and authentic influencers who are in line with their brand values
  • Understand how to execute brand-safe influencer marketing campaigns

Workshops are private events requiring an additional workshop ticket.

Buy Your Ticket

14:00 – 15:00
BEER GARDEN
Sponsored by

Meet Someone New and Make a New Connection

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Around 2,500 people will attend PI LIVE and the Influencer Marketing Show over the two-day conference. This networking hour is designed for you to come along to the Beer Garden and spark up a conversation with someone that you haven’t met before in the industry. The goal is to make a new connection, and perhaps uncover a new business opportunity.

14:00 – 14:30
Main Stage

Capacity: 500

Measuring Affiliate Customer Value. The What. The Why. The ROI.

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Did the affiliate drive the sale, or did the likelihood of the sale drive the affiliate? This is the question that customer-centric measurement solves. Migrating away from cookies and last click, instead to a customer impact approach brings clarity into the real value of each partner.

Truthfully, the affiliate industry should have been measuring based on the customer a long time ago. Assuming the method of measurement is accurate, it’s the fairest way to gauge the value each publisher brings to an affiliate partnership. But, largely thanks to both the complexities in affiliate relationships and technology limitations in implementing customer measurement, it has only become a possibility for advertisers in recent years.

Key Takeaways

  • What customer value means for the affiliate channel
  • Why affiliate advertisers need to understand how to leverage customer value
  • How to show the value of the affiliate channel and its customers to the CMO-level and beyond
Marin Dome Stage

Capacity: 250

Stage Sponsored by

Is your eCommerce Advertising Strategy Ready for the Holiday Season?

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From Shopping ads on Google to sponsored ads on Amazon, publishers are transforming the way brands connect with their customers. How can you stand out in an increasingly competitive landscape?

Key Takeaways

  • Feed optimisation
  • Promotional calendar
  • Custom modifiers based on inventory
  • How to ramp up your Amazon advertising
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Re-Defining Influencer

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Emma Harman will be joined on stage by leading influencer talent to discuss how the industry is evolving and 'growing up.' They'll delve into new ways to collaborate, measure and execute campaigns that push to redefine influencer marketing so you can stay ahead of the curve.

Key Takeaways

  • How the landscape is evolving and how brands can prepare for it
  • New ways to collaborate and execute campaigns
  • Tips and tricks for planning and executing your strategies for next year and beyond
Case Study Theatre

Capacity: 60

We Believe the Only Way to Win the Influencer Game is with Data, Strategy and Measurement. Do You?

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Tailify believes in doing influencer marketing right and sharing what they've learned. This session will walk you through Tailify's model of how to build and measure influencer strategies that drive tangible results for your brand.

Join Tailify as they share tangible advice that you can implement and tell the story with real case studies.

Key Takeaways

  • How to build a target-hitting influencer strategy
  • How data can make or break your influencer strategy
  • Measuring the ROI of your influencer strategy
14:30 – 14:50

Break

20 Minute Session Break

14:50 – 15:20
Main Stage

Capacity: 500

Think You've Maxed out your Performance Marketing? You're Wrong!

Moderated by Tom Wigley Read More

If you think you've peaked with your performance marketing activity then you've plateaued and it's time to rethink your strategy. Discover how to revitalise your strategy and fight back against challenger brands who have fine-tuned and optimised their fresh adoption of performance marketing.

Key Takeaways

  • Moving beyond sales to maximise and measure higher-funnel activity
  • The notion of marginal gains for creative, targeting, optimisation and experiences
  • A reality check on your technology game and where the future lies
Marin Dome Stage

Capacity: 250

Stage Sponsored by

Taking the Leap: Science of Startup

Moderated by Sri Sharma and Mark Smith Read More

Everyone has an idea they could turn into a business, however, few take that idea and run with it because of lack of know-how and fear. In this presentation and panel session, A combination of seasoned entrepreneurs and startup founders in the performance space share their knowledge, personal stories and insights.

Key Takeaways

  • How to take an idea through validation and into a business in 100 days
  • How to and not to seek investment
  • Growing pains uncovered and insight into a founders journey
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Creators and Branded Content: The Big Debate

Moderated by Stephen Davies Read More

Influencer marketplaces have exploded in popularity, providing quick, cost-effective access to creative and relevant creators. With marketplaces offering authentic content by people that use and love your products, is this one of the most effective and authentic ways to execute influencer marketing campaigns or should a more traditional agency-led approach be maintained?

Join our panel as we discuss alternative strategies and what could fit for your brand.

Key Takeaways

  • How user-generated content can be encouraged via creators and repurposed effectively for your own campaigns
  • Using branded content as part of an integrated campaign
  • When to choose a traditional agency-led approach
Case Study Theatre

Capacity: 60

Introducing F&F to the Muslim and Modest UK Market

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MIN delivered a unique campaign utilising a popular Muslim fashion influencer to introduce F&F into the Musilm and modest market in the UK. Find out how F&F found the ideal influencer for this first-of-its-kind campaign that generated positive brand sentiment and engaged a previously untapped market.

Key Takeaways

  • Why brand match is a key component in ensuring synergy between the values of the brand and influencer
  • Reaching new markets using authentic, trusted influencers
  • The future of the Halal economy and why your business should care
15:00 – 16:00
PROSECCO LOUNGE
Sponsored by

Impact Prosecco Lounge Happy Hour

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Come along for the Impact 2 for 1 happy hour! The Impact Prosecco lounge is a perfect pit-stop for showcasing products or toasting a deal secured at the show over a glass (or 2) of bubbly!

15:00 – 16:00
WORKSHOP ROOM

Workshop: Behind ‘The Science of Influencer’

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Buy Your Ticket

Discover how Whalar produced the first-ever neuro-study in influencer marketing with Shazia Ginai, CEO of Neuro-Insight, a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications.

The technology used by Neuro-Insight, known as steady-state topography, measures neural processing speed at the scalp in order to build a second by the second picture of activity in the brain.

Come along to learn about the process, try it for yourself, and see how your brain responds to influencer marketing in real-time.

Key Takeaways

  • Find out how neuro-data is collected and interpreted
  • Gain insight into how consumers build brand affinity
  • Understand the power of influencer marketing and its effects on the brain
  • Discover the best combination of influencer marketing and paid media

Learn how your brain interacts with influencer marketing by trying on an EEG headset

Workshops are private events requiring an additional workshop ticket.

Buy Your Ticket

15:20 – 15:40

Break

20 Minute Session Break

15:40 – 16:10
Main Stage

Capacity: 500

Consumer Behaviour and the Voucher Ecosystem

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There’s a fundamental reason why discounting continues to play a significant part of commerce’s ongoing conversation with consumers. Quite simply, it’s engrain in both our conscious and subconscious makeup.

Aside from delving into the Science behind why the above stands true, this session will share qualitative insight from a recently commissioned study on consumers’ first-hand experience and opinion around the very nature of discounting.

Expect to leave this session with a deeper insight into how consumers feel about discounting, why discount messaging is finetuned into our behavioural decision making, and how you can also finetune your performance marketing strategy to ensure you are getting the most value out of your discount-led partners.

Key Takeaways

  • Granular understanding of how consumers perceive, understand and react to discounting techniques
  • Tips and strategy for getting the most out of your discount-led partners
  • A 20 minute super lesson in behavioural economics that can be utilised in your own practices, regardless of vertical or demographic
Marin Dome Stage

Capacity: 250

Stage Sponsored by

Scaling Emerging Channels: Delivering Effective ROI with Twitter, Pinterest, LinkedIn and Snapchat

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Before you disregard emerging paid channels because they aren’t as sophisticated as Facebook, you need to attend this talk.

Learn from the experiences that helped MVF to become one of Twitter and Pinterest’s top five clients, an early Snapchat Certified Partner and Linkedin’s client of the month.

Key Takeaways

  • How to create a unique and resilient team to deliver success to clients
  • Ensure accountability for results that outperform more established platforms
  • Discover real tips and tricks to implement when back in the office
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Influencers Are "Talentless Wannabees for the Easily Impressionable” – How Do We Fix This Feeling?

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In a world in which people have begun to see influencers as “talentless wannabees for the easily impressionable,” what hope is there for our industry?

Drawing on insight gathered from a cross-section of UK society and the kind of influencers they follow, MSL’s social and influencer planner, Ed Brittain, will provide unique insights to help brands understand the following.

Key Takeaways

  • What the general public really thinks about influencers
  • Why understanding influencers is vital to a great commercial relationship
  • Pitfalls to avoid when working with influencers
  • Thoughts on how we, in the influencer marketing space, can sustain this unique and powerful form of communication
Case Study Theatre

Capacity: 60

The Big Lie: Talent First, Influence Second

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Many marketers have been burnt in their search for effective influencer solutions due to low-quality branded content campaigns, inauthentic and unengaged influencers and highly commercially driven companies attempting to capitalise on a huge revenue opportunity. There is now an urgent need to rebuild trust in the industry, and this change starts by using true talent.

Discover the increasing need to professionalise the industry, how working with the right talent and using the right tactics can increase brand impact, and the growing need for co-created talent generated content.

Key Takeaways

  • Discover agency-signed talent with real credibility and authentic value who can provide a credible voice like no other
  • How creatives and platforms can work together to provide brands with high-quality talent-generated content
  • Find a recommended paid media solution to maximise impact and increase ROI
16:10 – 16:30

Break

20 Minute Session Break

16:30 – 17:00
Main Stage

Capacity: 500

Push Notifications: Deep Dive into Strategies, Optimisation and the Future

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If you're not familiar with one of the biggest new marketing channels and traffic sources of the year, you're missing out. The technology behind push is evolving quickly, so knowing how it started and where it's going will help shape your strategies.

Learn strategies to increase LTV from push subscribers, Retargeting, AI and segmentation strategies to increase engagement, and common mistakes to avoid.

Key Takeaways

  • Strategies to increase LTV from push subscribers
  • Re-targeting, AI and segmentation strategies to increase engagement
  • Common mistakes to avoid with push ads
Marin Dome Stage

Capacity: 250

Stage Sponsored by

The Rise of SaaS Sucks: Or is it the Future?

Read More

Performance Punch Sessions. Synopsis to follow.

Kindred Theatre

Capacity: 250

Theatre Sponsored by

Flipping the Funnel – How Low Can You Go?

Moderated by Rahul Titus Read More

Join a panel of agencies and brands as we discuss how to embrace creators to drive desired results at different stages of the sales funnel. Historically creators are often used for awareness; discover what you need to consider when looking to flip your KPI's to lower-funnel activity and indeed if it's even possible for your brand.

Key Takeaways

  • Strategies for hiring creators to drive lower-funnel activity, including loyalty & retention
  • Measurement & Attribution of lower-funnel influencer activity
  • The KPI's you should be considering to measure performance at each stage of the funnel
Case Study Theatre

Capacity: 60

How Did United Influencers Increase its Operational Efficiency by 70%?

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Influencer marketing decisions are becoming more data-driven and finding the right influencers requires sophisticated tools. However, lots of marketing teams are still operating their influencer marketing manually without any tools. The likes of automation support, influencer search and discovery, authentic data, prediction tools, self-service, payment solutions and dashboards can help you streamline processes and stay competitive. Developing technology that supports modern influencer marketing is a complex and risky task though.

United Influencers introduced automated processes more than four years ago and the operational efficiency has increased by 70%. Learn how they did it and how you can increase your operational efficiency too.

Key Takeaways

  • Increase your efficiency by adopting industry tools and automated processes
  • How technology can boost transparency and support influencer marketing
  • Risks involved with streamlining your systems
17:00 – 22:00
EXHIBITION HALL

Mix and Mingle

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Join us on the outdoor terrace overlooking Tower Bridge, The Shard and the lively river Thames. With a DJ playing chilled out tunes we’ll watch the sunset as the bars stay open and our food trucks serve up amazing street food.

We'll have our amazing yurt, patio heaters and blankets just in case.

Stay for Happy Hour where all drinks are free from 7.00 pm - 8.00 pm and don't forget to join the fun with Mega Buzz - the fastest pair to reach the end will each win a bundle of prizes from Amazon and FitFlop.

IMS BAR – FLOOR 2

The Influencer Social

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Join us at the IMS Bar and network with newly made friends and clients.

We'll have chilled out tunes and the fabulous Singer LJ gracing the Kindred Theatre with her acoustic guitar as we turn the area into a networking paradise.

Join us for the Talking Influence Happy Hour between 6.30 pm and 7.30 pm for 2-4-1 Drinks!

Last orders at 8.30 pm, after which time you are free to head down the PI LIVE terrace / outdoor yurt where the bars and networking continues until 10 pm.

17:00 – 18:00
WORKSHOP ROOM
Sponsored by

IMS Speed Networking

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Register Your Place

Wearisma’s sponsored Speed Networking event will be an interactive networking event to connect with other industry leaders and gain valuable insights on practical challenges that can be used from day one. Starting from an informative presentation on the latest global and local trends of Influencer Marketing in key sectors, participants will have the opportunity to speed-network with others and share practical insights in detail.

All attendees will receive a free in-depth report on the latest Influencer Marketing landscape with surprise takeaways.

Register Your Place

Follow the social buzz #PILIVE19

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