PI LIVE, 22–23 October 2019

Build Profitable Partnerships.

International Performance Marketing Awards

21 October, De Vere Grand Connaught Rooms

Tickets sold seperately – read more

Session Agenda – Day One

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  • Affiliate Marketing
  • AI / Machine Learning
  • Conversion, Acquisition & Retention
  • Data-Driven Marketing
  • eCommerce Strategy
  • Industry Development
  • Influencer Marketing
  • Paid Media
  • Traffic Generation

Session Time

Main Stage

Marin Dome Stage

Kindred Theatre

Case Study Theatre

8:00 – 17:00

Registration Open

Registration will be open from 8am with our new self-service iPad booths in operation.

9:00 – 21:00

Show & Expo Floor Open

9:30 – 10:00
Main Stage

Capacity: 500

2020 Vision: An Affiliate Marketing Manifesto

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Affiliate marketing is at an existential crossroads. Traditional tracking models are under threat from web browser updates, consumer trust in online advertising is at a low ebb, and the industry itself is having an identity crisis.

It seems an appropriate time, therefore, to set out a clear framework for the future of affiliate marketing and why, in this climate, it has the chance to forge its status as the beating heart of eCommerce.

Key Takeaways

  • Discover the key tracking model concerns that are affecting affiliate marketing and a suggested strategy for how the industry can futureproof itself from such threats
  • How evolving the strategy to open up new, unorthodox marketing opportunities can benefit the industry
  • Helping businesses of every shape and size to achieve their affiliate marketing objectives
Marin Dome Stage

Capacity: 250

Stage Sponsored by

Native Ads: Cutting Edge Pre-sells, Creatives and Copy

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Native advertising has quickly evolved into a mainstream tool for digital marketers to convert fresh consumers or those already in a funnel. However, it also has very low entry costs for brands and affiliates. Learn some of the strategies employed by the big spenders to optimise, test and fine-tune campaigns using pre-sells, effective creative and alluring copy.

Key Takeaways

  • The top 5 tips when starting a native advertising campaign
  • What's changed in the last 12 months and where the future lies
  • Effective pre-sell, creative and copywriting strategy
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Session Coming Soon

Read More

Synopsis to follow.

10:00 – 10:20

Break

20 Minute Session Break

10:20 – 10:50
Main Stage

Capacity: 500

Solving the Talent Gap in Affiliate Marketing

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Historically, partner marketing is one of the more underrepresented and underutilised marketing channels. However, as brands increasingly realise the true potential and scalability of the affiliate marketing model, they are also finding it difficult to hire people who have both the experience and skill sets needed to run efficient and competitive affiliate programs.

Key Takeaways

  • Attract quality candidates to affiliate program management positions
  • Identify if they have the proper traits needed to be successful in the industry
  • Adapt onboarding strategies to accommodate varying levels of affiliate experience and expertise
Marin Dome Stage

Capacity: 250

Stage Sponsored by

The Power of People & AI: How Human Supervision Can Drive True Performance

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Machine learning and artificial intelligence are powerful business tools but the anticipated growth of these technologies has led to speculation that they may bring radical, unprecedented changes to the global economy. This session will explore the crucial role of human supervision in implementing machine learning within digital advertising.

Key Takeaways

  • Current adoption of Machine Learning in digital advertising and its impact on brand-agency relationships
  • Pitfalls of algorithms and the limitations of data without human supervision
  • The need to invest in human capabilities and nurture digital talent
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Measurement Matters: Confronting the Industry's Biggest Challenge

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The question of measurement remains the industry's single biggest challenge to increase influencer investment. Using traditional marketing metrics such as reach and engagement is a questionable technique for measuring the impact of influencer marketing. The credibility and authenticity earned from running careful, considered influencer campaigns can far outweigh those of tired, dull and expensive agency-developed creative, but how do you actually measure success?

Key Takeaways

  • Finding the balance between insights, results and remaining creative
  • How to put a number on effectiveness through credibility and authenticity
  • Measuring the real impact that influencer marketing to get more budget
10:50 – 11:10

Break

20 Minute Session Break

11:10 – 11:40
Main Stage

Capacity: 500

New Work Needs Inner Work

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Workers feel stifled by management and drained by office politics, but what's the alternative? A new breed of organisation is emerging based on self organisation. It's a brave new world where emotions are allowed, radical honesty is encouraged, everyone has a say in the direction of the company. When these factors are in place, collaboration goes through the roof.

Yet despite the industry hype, few go there because it's too difficult to overcome the status quo. The missing ingredient is a culture of inner work, where we deliberately outgrow old patterns of working.

An expert in personal development at work, Ronan talks about the psychological and cultural barriers to self organisation, drawing on his experience as one of the youngest executives in the City of London and now as a strategist in Extinction Rebellion, the self organised movement that is putting climate emergency on the political agenda. This is a must-see talk for anyone hoping to transform their workplace culture.

Marin Dome Stage

Capacity: 250

Stage Sponsored by

The Power of YouTube: How to Integrate Brand and Performance

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Today's consumers move seamlessly across channels and devices, with the number of touchpoints on the path to purchase growing all the time. But online video, and specifically YouTube, is increasingly influencing consumers at all stages of the traditional marketing funnel - from awareness to action.

Key Takeaways

  • Understand the role of video in the marketing funnel - from awareness to action - and the YouTube formats to help you succeed at each stage
  • Gain an understanding of the skills and tools needed to succeed on YouTube - and where the capability should sit in your team
  • Discover, with examples, how brands can address brand and performance goals simultaneously
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Drawing Boundaries Around Data Privacy in the Age of Influencer Marketing

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Strategy surrounding influencer marketing is influenced by data collection and analysis, however, the collection and subsequent commodification of this data introduces questions of privacy and safety for everyone involved. As long as boundaries are drawn between brands, influencers, and their audiences, data can be utilised without taking advantage of people’s privacy.

Key Takeaways

  • Connecting audiences, influencers and brands using data analysis
  • Data isn't the enemy! Learn how to protect those involved by setting boundaries for data collection
  • The cost you pay when it goes wrong
Case Study Theatre

Capacity: 60

Influencer Marketing Without Proper Checks Doesn't Work

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Only 55% of Instagram followers are real people. The rest are bots, inactive accounts, and mass followers. Brands waste millions of pounds each year on the advertisement to fake followers. Metrics that most marketers use at the moment don't work anymore. They could be easily inflated by influencers.

This session focuses on the true value metrics that marketers should use to find authentic influencers and determine the cost of a sponsored post.

Key Takeaways

  • What metrics you should be looking at to find authentic influencers
  • What data to use to determine the cost of a sponsored post
  • Ways to maximise your budget
11:40 – 12:00

Break

20 Minute Session Break

12:00 – 12:30
Main Stage

Capacity: 500

Who and What Dictates Advertiser Strategy: A Publishers Guide

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As advertisers continue to fine tune their affiliate programme and partnership performance, can marginal gains and programme optimisation be at the detriment for publishers? We take a look at who determines strategy and what publishers can do to prove their value.

Key Takeaways

  • Discover how affiliate programmes have been 'optimised'
  • How optimisation, attribution, programme policies and deduplication affect revenues
  • What publishers can do to protect revenue and prove value
Marin Dome Stage

Capacity: 250

Stage Sponsored by

You're Doing Partnerships Wrong

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Today’s top brands share how you can become less reliant on the traditional affiliate model - recruiting new partnerships, rethinking your approach, and driving growth for your business.

Key Takeaways

  • Exploring the new types of value-added influencer, brand-to-brand and business development partnerships
  • How evolving the strategy to open up new, unorthodox marketing opportunities can benefit the industry
  • Transforming your affiliate marketing team to a business development team
Kindred Theatre

Capacity: 250

Theatre Sponsored by

A Question of Ethics: Why Producing Ethical Content is the Right Thing to do

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Social media users shouldn't feel deceived or manipulated by influencer-generated content. Influencers have a moral obligation – and often a legal requirement – to do the right thing by their followers and to the brands who pay for the content’s creation and publication.

Ethical issues reinforce the importance of effectively vetting prospective influencers to ensure brands have identified the most appropriate brand-fit in terms of tone-of-voice, values and brand affinity.

Key Takeaways

  • Articulate the ethical dimensions of influencer marketing
  • Understand the commercial benefit to brands in working on ethical collaborations
  • Appreciate the duty of care brands and influencers have to young or impressionable audiences
  • Identify the most appropriate brand fit with influencers
Case Study Theatre

Capacity: 60

How Meliá Hotels International Establishes a Data-Driven Influencer Program Across Six Brands and 380 Hotels

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Learn how Melia Hotels International scaled an influencer program that drives awareness, builds community and increases bookings by leveraging technology to make data-driven decisions and create efficient workflows.

Key Takeaways

  • How to connect social influence strategies to business goals and measure results
  • The most important insights for driving influencer marketing performance
  • The five must-have elements of a successful influencer program
12:30 – 14:00

Lunch

90 Minute Lunch

12:30 – 14:00
LUNCH

Digital Disruptors Final!

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Join us on the PI Live Main stage for the final of the Digital Disruptors programme as our young entrepreneurs face our very own show dragons.

Digital Disruptors has been set up in memory of Nicky McShane, one of the digital industry's most exuberant and progressive digital marketers.

14:00 – 14:30
Main Stage

Capacity: 500

Measuring Affiliate Customer Value. The What. The Why. The ROI.

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Did the affiliate drive the sale, or did the likelihood of the sale drive the affiliate? This is the question that customer-centric measurement solves. Migrating away from cookies and last click, instead to a customer impact approach brings clarity into the real value of each partner.

Truthfully, the affiliate industry should have been measuring based on the customer a long time ago. Assuming the method of measurement is accurate, it’s the fairest way to gauge the value each publisher brings to an affiliate partnership. But, largely thanks to both the complexities in affiliate relationships and technology limitations in implementing customer measurement, it has only become a possibility for advertisers in recent years.

Key Takeaways

  • What customer value means for the affiliate channel
  • Why affiliate advertisers need to understand how to leverage customer value
  • How to show the value of the affiliate channel and its customers to the CMO-level and beyond
Marin Dome Stage

Capacity: 250

Stage Sponsored by

How Do Kids Search? Is Your Marketing Strategy Ready for the Future?

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Session synopsis to follow.

Kindred Theatre

Capacity: 250

Theatre Sponsored by

Re-Defining Influencer

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Emma Harman will be joined on stage by influencer talent and brands to discuss how the industry is evolving and 'growing up.' They'll delve into new ways to collaborate, measure and execute campaigns that push to redefine influencer marketing so you can stay ahead of the curve.

Key Takeaways

  • How the landscape is evolving and how brands can prepare for it
  • New ways to collaborate and execute campaigns
  • Tips and tricks for planning and executing your strategies for next year and beyond
14:30 – 14:50

Break

20 Minute Session Break

14:50 – 15:20
Main Stage

Capacity: 500

Think You've Maxed out your Performance Marketing? You're Wrong!

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If you think you've peaked with your performance marketing activity then you've plateaued and it's time to rethink your strategy. Discover how to revitalise your strategy and fight back against challenger brands who have fine-tuned and optimised their fresh adoption of performance marketing.

Key Takeaways

  • Moving beyond sales to maximise and measure higher-funnel activity
  • The notion of marginal gains for creative, targeting, optimisation and experiences
  • A reality check on your technology game and where the future lies
Marin Dome Stage

Capacity: 250

Stage Sponsored by

Taking the Leap: Science of Startup

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Everyone has an idea they could turn into a business, however, few take that idea and run with it because of lack of know-how and fear. In this presentation and panel session, A combination of seasoned entrepreneurs and startup founders in the performance space share their knowledge, personal stories and insights.

Key Takeaways

  • How to take an idea through validation and into a business in 100 days
  • How to and not to seek investment
  • Growing pains uncovered and insight into a founders journey
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Session Coming Soon

Read More

Synopsis to follow.

15:00 – 16:00
PROSECCO LOUNGE
Sponsored by

Impact Prosecco Lounge Happy Hour

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Come along for the Impact 2 for 1 happy hour! The Impact Prosecco lounge is a perfect pit-stop for showcasing products or toasting a deal secured at the show over a glass (or 2) of bubbly!

15:20 – 15:40

Break

20 Minute Session Break

15:40 – 16:10
Main Stage

Capacity: 500

Consumer Behaviour and the Voucher Ecosystem

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There’s a fundamental reason why discounting continues to play a significant part of commerce’s ongoing conversation with consumers. Quite simply, it’s engrain in both our conscious and subconscious makeup.

Aside from delving into the Science behind why the above stands true, this session will share qualitative insight from a recently commissioned study on consumers’ first-hand experience and opinion around the very nature of discounting.

Expect to leave this session with a deeper insight into how consumers feel about discounting, why discount messaging is finetuned into our behavioural decision making, and how you can also finetune your performance marketing strategy to ensure you are getting the most value out of your discount-led partners.

Key Takeaways

  • Granular understanding of how consumers perceive, understand and react to discounting techniques
  • Tips and strategy for getting the most out of your discount-led partners
  • A 20 minute super lesson in behavioural economics that can be utilised in your own practices, regardless of vertical or demographic
Marin Dome Stage

Capacity: 250

Stage Sponsored by

Scaling Emerging Channels: Delivering Effective ROI with Twitter, Pinterest, Linkedin and Snapchat

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Before you disregard emerging paid channels because they aren’t as sophisticated as Facebook, you need to attend this talk.

Learn from the experiences that helped MVF to become one of Twitter and Pinterest’s top five clients, an early Snapchat Certified Partner and Linkedin’s client of the month.

Key Takeaways

  • How to create a unique and resilient team to deliver success to clients
  • Ensure accountability for results that outperform more established platforms
  • Discover real tips and tricks to implement when back in the office
Kindred Theatre

Capacity: 250

Theatre Sponsored by

Session Coming Soon

Read More

Synopsis to follow.

16:10 – 16:30

Break

20 Minute Session Break

16:30 – 17:00
Main Stage

Capacity: 500

Push Notifications: Deep Dive into Strategies, Optimisation and the Future

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If you're not familiar with one of the biggest new marketing channels and traffic sources of the year, you're missing out. The technology behind push is evolving quickly, so knowing how it started and where it's going will help shape your strategies.

Learn strategies to increase LTV from push subscribers, Retargeting, AI and segmentation strategies to increase engagement, and common mistakes to avoid.

Key Takeaways

  • Strategies to increase LTV from push subscribers
  • Re-targeting, AI and segmentation strategies to increase engagement
  • Common mistakes to avoid with push ads
Marin Dome Stage

Capacity: 250

Stage Sponsored by

Is Affiliate Marketing still too reliant on Advertiser Brands?

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Performance Punch Sessions. Synopsis to follow.

Kindred Theatre

Capacity: 250

Theatre Sponsored by

Session Coming Soon.

Read More

Synopsis to follow.

Case Study Theatre

Capacity: 60

How Did United Influencers Increase its Operational Efficiency by 70%?

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Influencer marketing decisions are becoming more data-driven and finding the right influencers requires sophisticated tools. However, lots of marketing teams are still operating their influencer marketing manually without any tools. The likes of automation support, influencer search and discovery, authentic data, prediction tools, self-service, payment solutions and dashboards can help you streamline processes and stay competitive. Developing technology that supports modern influencer marketing is a complex and risky task though.

United Influencers introduced automated processes more than four years ago and the operational efficiency has increased by 70%. Learn how they did it and how you can increase your operational efficiency too.

Key Takeaways

  • Increase your efficiency by adopting industry tools and automated processes
  • How technology can boost transparency and support influencer marketing
  • Risks involved with streamlining your systems
17:00 – 21:00
EXHIBITION HALL

Mix and Mingle

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Join us on the outdoor terrace overlooking Tower Bridge, The Shard and the lively river Thames. With a DJ playing chilled out tunes we’ll watch the sunset as the bars stay open and our food trucks serve up amazing street food.

IMS BAR – FLOOR 2

The Influencer Social

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Guests are invited to stay and join the official networking drinks held at the conference space at the end of day one. Grab a drink and relax with your team, associates and friends you’ve made throughout the day to a buzzing atmosphere and chilled music.

Follow the social buzz #PILIVE19

SESSION DETAILS
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