PerformanceIN Live, 24-25 October 2017

Measurable Marketing. Optimised.

Session Agenda

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  • Affiliate Marketing
  • AI / Machine Learning
  • Conversion, Acquisition & Retention
  • Data-Driven Marketing
  • Influencer Marketing
  • Mobile
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  • Social & Facebook
HILTON BANKSIDE

International Performance Marketing Awards

Held on the evening of 23 October. 22 awards, 300 industry superstars and an evening of unparalleled networking, champagne and fine dining; to a backdrop of glitz and glamour, whilst celebrating the successes of the past 12 months within international performance marketing.

Network with the industry's elite - book your seat or table now!

Day One – 24 October

FOYER

Registration

KEYNOTE THEATRE
  • Publishers
  • Agencies
  • Advertisers
  • Tech Providers

Using Data to Optimise and Future Proof your Partner Campaigns

Moderated by Max Pepe

Data underpins the success of affiliate marketing; in a world awash with information, how can brands use it to advance their understanding of the channel?

Join Awin’s Kevin Edwards for a session focusing on key insights drawn from the network’s data that show how brands are shaped by and reacting to consumer behaviour within the affiliate channel, both here and overseas.

Expect a session full of statistics and brand new observations that are helping retailers to optimise and futureproof their affiliate campaigns.

MEZZANINE 1
  • Publishers
  • Agencies
  • Advertisers
  • Tech Providers

Data: It's Not What You've Got, It's How You Use It

With the rise of big data, and businesses capturing and using more and more data, there's this idea that anything that isn't completely perfect can't be used - leading to what Forward3D’s Tom Manning calls 'analysis paralysis'.

Instead, in a presentation focusing on data science and tracking, Manning suggests that you'll never have absolutely accurate data on what your customers are doing for a few fundamental reasons, and using data that is imperfect, when you understand and accept why, is far better than not using it at all.

DOME STAGE
  • Publishers
  • Agencies
  • Advertisers

Three New Views on Your Audience Using the Social Data Under Your Nose

The opportunity for consumer insights with your own banks of social data is enormous. So enormous, in fact, that sometimes you might not know where to look.

Graham Forsyth, senior marketing manager (EMEA) at open social software platform Spredfast, will lead the way, revealing recent research and findings that show how social data - including that of location and emotion - can add truly valuable insights to any brand’s marketing strategy, audience engagement and social media metrics.

Expect to leave with a fresh perspective on how you can make the most of your brand’s social channels.

KEYNOTE THEATRE
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

Deeper than Engagement: How to Break the Internet in 2018

The 24-year old CEO of Social Chain, Steven Bartlett leads a team of over 100 creatives in the most ground-breaking agency to come out of the UK. With offices in five locations worldwide, Social Chain now works with some of the biggest brands in the world, including Apple, Coca-Cola and Warner. Steve is now an established speaker, investor and was named Digital Entrepreneur of the Year 2016.

MEZZANINE 1
  • Publishers
  • Advertisers

Global Innovation: A Tour of the Affiliate World

The UK is an advanced market, but cast your eye overseas and you’ll be encouraged to see that affiliate marketing innovation is rife across the whole globe.

Join Awin’s business innovation director Edwyn McFarlane, as he talks you through cutting-edge marketing techniques employed across Europe, America and Asia Pacific. McFarlane will share the network’s expertise in consumer behaviour trends with a particular focus on which publisher models are proving fruitful in which global and local markets; a must-see for any advertiser with international ambitions or any publisher looking for inspiration as to what the ‘next big thing’ is.

MEZZANINE 2
  • Agencies
  • Advertisers

Making Mountains from Molehills: How to Get Maximum Returns from Influencers

As marketers, we've all witnessed the meteoric rise of the micro-influencer market over the last few years. With consumer trust in brands at an all-time low, many see micro-influencers as the most effective way to reach consumers in a scalable and authentic way.

So, how should brands be working with micro-influencers to deliver the best possible campaign returns? What are the secrets, hints and tricks to get the most from micro-influencer marketing?

This panel session, hosted by Mats Stigzelius, CEO & co-founder of Takumi, investigates.

DOME STAGE
  • Agencies
  • Advertisers

Building an FMCG Performance Engine

L’Oréal is an incredibly complex business but by introducing a centralised strategic framework for search marketing they have developed an innovative, effective and award-winning approach to delivering performance across their 22 (very different) brands. This session will outline how, using data and insight, L’Oréal has driven a step-change in how a traditional FMCG business approaches search, content, PR & product positioning to increase website traffic and group revenue from search.

KEYNOTE THEATRE
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

Can AI Give Performance Marketing the Revolution it’s Waiting for?

Artificial intelligence (AI) and machine learning have long been buzzwords digital, but they've yet to truly penetrate the performance marketing arena.

Join Webgains CEO, Richard Dennys, as he reveals how we can capitalise on the masses of data accumulated by advertisers and publishers via networks with “cognitive solutions”, allowing for more informed decisions about ad placement, campaign optimisation and boosting ROI.

Dennys will look to the very near future, where advertisers and publishers will have the tools to gain meaningful insights into consumers’ future actions, initiating intelligent product up-selling, not just post-user analysis.

MEZZANINE 1
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

The Evolving Cross-Channel Landscape of Digital Partnerships

Fresh of the back of his new book launch, Performance Partnerships, Acceleration Partners CEO Robert Glazer will join Paul Fellows, COO Performance Horizon to hash out their predictions for the future of affiliate partnerships.

The two affiliate stalwarts will look at the continuing evolution of the channel away from former associations since its birth some two decades ago, identifying how the practice paves the way for measurable, productive and long-lasting partnerships with transparent and brand-aligned programmes.

Attendees will also hear from Keith Posehn, Head of Performance Partnerships at Uber who have put the techniques into practice himself.

MEZZANINE 2
  • Agencies
  • Advertisers

From Heart to Cart: The Influencer-led Migration of Today's Consumer

With more players and platforms participating in today's ever-evolving web, mobile, and social landscape, brands are constantly faced with the challenge of influencing the purchasing funnel at scale, while keeping up with the latest social channels, updates and algorithms.

Dave Murray, rewardStyle Executive Vice President of International Operations, explains how digital content creators navigate today's capricious online climate, continue to influence the purchase funnel and drive change in consumer purchase behaviour.

DOME STAGE

Best Practice for Integrating Search and Social Channels

A digital revolution is upon us. The science behind marketing attribution has become more complex than ever before as Facebook continues its meteoric rise with time spent on social media properties overtaking Google for the first time. In this session we will delve below the surface to examine the importance of audience data and cross-channel transparency in measuring digital marketing performance. Learn all you need to know about the best practices to drive optimal results between paid search and social, the challenges, the uplift and techniques all marketers should consider.

KEYNOTE THEATRE
  • Publishers
  • Agencies
  • Advertisers
  • Networks
  • Tech Providers

KEYNOTE: Unlocking the Opportunities in Disruptive Transformation

Jonathan MacDonald, one of the most in-demand thought leaders in the world, will dig deeper into the growth mindsets of the most disruptively innovative people. In his keynote, he will examine the DNA of disruption, and look at how the winds of change can dismantle even the most rigid structures. Then, he will share a toolkit with practical and tangible action points that any organisation can apply immediately for demonstrable results. These tools will cover such concepts as:

  • How to radically expand your organisation’s innovation landscape - and leave the competition behind
  • How to overcome the risks of structures that block your progress
  • How to identify and leverage the most cutting-edge business opportunities in a landscape of perpetual change

By the end of his talk, every participant will be armed with what Jonathan refers to as “unfair competitive advantage”. This is a session you won’t want to miss if you want to win in the present, and future landscape.

MEZZANINE 1
  • Agencies
  • Advertisers

How Successful is Your Mobile Affiliate Channel?

We now live in a mobile-first world, but the affiliate channel has yet to translate.

That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result.

Join these two experts for a session around making affiliate mobile-ready going into 2018, and don’t be afraid to grill them!

MEZZANINE 2
  • Publishers
  • Agencies
  • Advertisers

The Five Golden Rules for Influencer Campaign ROI

Influencer marketing has exploded with 86% marketers now allocating budget to it, but as the channel gathers pace, marketers need to demonstrate clear ROI on their efforts from the word ‘go’, especially as brands will be ceding creative control.

According to Ricky Ray Butler (Branded Entertainment Network), there are three effective ways to measure ROI: Cost per View (CPV/CPM,) Cost per Engagement (CPE) and Cost per Acquisition (CPA). And while all have their own value, gaining the true benefits requires a clear understanding of each - not to mention a cosy partnership with the influencers themselves.

This highly practical session will ask when you can expect a return (if it’s possible to guarantee it, that is), whether your goals are growing your brand community, positive sentiment, or sales in retail stores via e-commerce.

DOME STAGE
  • Agencies
  • Advertisers

The Challenges of Entering New Global Markets Panel

During this interactive discussion, Impact Radius’ Julia Smith will interview Priest Willis, Global affiliate marketing manager from Lenovo and Todd Crawford, co-founder and VP strategic initiatives at Impact Radius on the nuances of running a successful business across EMEA, APAC and US.

The case study-style discussion will cover actual opportunities and challenges that both Impact Radius and Lenovo have faced in entering new global markets.

EXPO HALL

Lunch & Networking

Choose from a selection of street food vendors courtesy of our catering partner KERB or head to the Webgains Beer Garden or Rakuten Prosecco Lounge for a liquid lunch.

DOME STAGE

The Kilted Coaches

Hailing from Scotland, YouTube duo The Kilted Coaches are both on a mission, to bring back HEALTH AND HAPPINESS to as many people as possible across the globe.

With over 44k subscribers and over 5.7 million views on YouTube they have hit the USA audience and are building on their continued success with a recent Superfoods appearance on Channel 4 and have also signed to influencer talent management company, The Nomis Agency.

The kilt wearing duo are looking forward to sharing their story, how brands can work with them and of course to give some motivational tips to the audience, be sure to get involved when they are on stage!

KEYNOTE THEATRE
  • Publishers
  • Agencies
  • Advertisers

Bigger Ain't Always Better: The Power of Micro Influencers

Believing bigger is better (when it comes to follower counts), many brands have focused their influencer marketing efforts on celebrities - and while they may get the reach, do they really get the quality?

When it comes to influencer marketing, it might prove more effective for brands to believe in the contrary; a recent survey found that Instagram influencers with under 1000 followers have a ‘like rate’ of about 8%, while those with up to 10,000 have just 4%.

This is the power of the “micro influencer”, a low-key authority on their subject with a loyal, authentic following, and most importantly, an engaged following that can pay off big for the right products.

MEZZANINE 1
  • Publishers
  • Agencies
  • Advertisers

From Chaos to Stability: The Ad Tech Rollercoaster & The Road Ahead for Native, Programmatic and Beyond

The history of ad tech has swung between stability and chaos: from the opportunities the invention of cookies gave advertisers, to the introduction of mobile devices, to cross-device solutions, and now, the continued rise of ad blockers and the notion that Facebook and Google have taken over the digital ad industry. Sharethrough's Managing Director, EMEA, Ally Stuart, will discuss why there's a light at the end of the tunnel for us. Ally will dive deep into why Google and Facebook aren’t going to crush us all and why news, magazine, content publishers, and the media aren’t destined to fail.

DOME STAGE
  • Publishers
  • Agencies
  • Advertisers

Learn to Earn Big Bucks With This Actionable Blueprint On Landing Page Optimisation

Reaping the rewards of the ever lucrative but competitive affiliate marketing industry means staying on top of the latest cutting-edge technologies.

Join TerraLeads for a hands-on session tackling effective landing page optimisation, tricks to nimbly define and reach targets audiences and actionable advice to significantly increase ROI - leverage it and make the most out of your ad campaigns.

KEYNOTE THEATRE
  • Publishers
  • Agencies
  • Advertisers

My Influence is Bigger Than Yours

Bigger is not always better – but influence is always important. The influencer marketing space is rapidly growing, and more and more players are entering the market, trying to get a piece of the action.

BUT – which of these is actually the MVP? Who is the most influential player in the influencer marketing space? Is it PR? Comms? Marketing? Or even Media?

Social Circle and guests will explore the parallels and differences between the practice of influencer marketing compared with other forms of advertising. The panel will host people both within in the influencer sector and people that can view this space with in a broadened understanding of traditional marketing practices and expectations. This will tackle accountability, measurement & success and an outline of what success looks like.

MEZZANINE 1
  • Publishers
  • Agencies
  • Advertisers

Measuring the Effectiveness of Your Content Marketing

It's all too common to see a content output hovering in the 'grey area' between brand communications and marketing. Today, company blogs are a must, content production is on the up, yet studies continue to show issues with measurability, the formation of strategy and ROI.

In the right hands, content marketing can act as a powerful tool for building awareness, engaging new audience and driving chosen objectives, so it's only right that PerformanceIN Live delegates learn how that can be done.

With an eye on the above, a very special panel curated by the Content Marketing Association we will delve through tips for building a content strategy, and getting it to prove its worth.

MEZZANINE 2
  • Publishers
  • Agencies
  • Advertisers

Tapping into Affiliate Marketing’s Influencer Renaissance

Influencer marketing in the affiliate channel is experiencing a renaissance as more and more retailers turn to the industry’s networks for help engaging with the audiences of top fashion and lifestyle bloggers.

This session, presented by CJ Affiliate by Conversant’s Owen Hancock, explores how to leverage influencer relationships in unexpected ways to meet the goals and KPIs of multiple digital channels within retail organisations.

Hear what’s been successful in getting internal digital marketing teams to work together, sharing budget and designing influencer campaigns with outcomes that make everyone happy.

DOME STAGE
  • Publishers
  • Agencies
  • Advertisers

How to Map Customer Journeys to Drive Cross-Channel Performance

Introducing the concept of customer journey mapping, House of Kaizen’s Aaron Bali explores how it can help to break down organisational silos to increase performance, delivering campaigns that don’t just perform well, but “delight” your users.

He’ll also touch on how this approach can get your clients on the path to “personalisation readiness” and the importance of personas in performance marketing.

KEYNOTE THEATRE
  • Publishers
  • Agencies
  • Advertisers

How to Create and Measure Viral Content

Jungle Creations are the fifth most-viewed media company in the world. They’ve achieved this by building huge social media channels that get four billion video views a month. With instant access to over 45 million followers, their creative agency produces viral campaigns for some of the biggest brands in the world, including Unilever, Oreo, Apple, Greenpeace, Disney, among many more.

Henry Hitchcox (founder of the group’s creative agency ‘Treehouse’) will offer tips and tricks on creating viral content, and discuss the various ways in which you can measure the results.

MEZZANINE 1
  • Publishers
  • Agencies
  • Advertisers

Why Your Facebook Ad Spend is Going up in Smoke

Despite the oft-touted immensity of Facebook’s audience targeting ability and suite of ad options to suit every advertiser’s needs, Zuckerberg’s blue baby remains to be a difficult channel for brands to put their finger on.

Any marketer throwing budget at Facebook’s ad tech - or even those just considering it - shouldn’t miss this session by Abby Latham, senior campaign manager at Ayima, as she reels off the most common errors she’s picked up auditing accounts and explains how a granular approach to account setup can mean small changes with big impact.

IMS ZONE

Brands & Influencers: Speed Networking

Taking place in the heart of the IMS Zone on the mezzanine level in place of a session at 16:00 this will indisputably be the best way to widen your connections at PI LIVE.

For brands and influencers only this is a dedicated networking space for you to make those quick and numerous connections in a short space of time.

Sign up early via the app as this feature has limited capacity and will book up fast. All you need to do is select 'attending' on the feature on the app. It can be found under the sessions on the agenda Day One at 16:00-16:45.

Please Note: We will be checking credentials and reserve the right to remove anyone from the session should they not meet the criteria of brand or influencer. Talent agencies are invited to join.

DOME STAGE
  • Publishers
  • Agencies
  • Advertisers

Meet the Publishers and Advertisers Pushing the Envelope with Mobile Video

Video ad spend on mobile increased 98% in 2016. Why? Just under three-quarters of mobile consumers watch video on their device daily…

Publishers and advertisers with their finger on the pulse are exploiting the market, but there are still significant challenges; common formats such as pre-roll are blocked, or at least condemned as intrusive, while less aggressive formats are victim to low engagement rates and poor viewability.

In order to justify the “billions” about to be spent on this channel, Mozoo’s Max Pepe will look at why we have to “disrupt what we accept as normal”, citing a number of forward-thinkers already doing do and reaping the rewards as a result.

KEYNOTE THEATRE
  • Publishers
  • Agencies
  • Advertisers
  • Networks

The Innovation Roadblock with Agencies, Techs and Advertisers

We have reached something of a stalemate between brands, agencies and tech companies.

Brands want to create something which is unique, whilst agencies want to ensure performance and technology. Both need to deliver results and revenue, which is often assisted by the technology partner. However, somewhere along the way the innovation has been lost and the true benefit to the campaign has potentially fallen by the wayside.

Representing each member of this triad, Impact Radius, Dentsu Aegis and adidas come together to debate the current relationship with minds set on finding a solution.

MEZZANINE 1
  • Publishers
  • Agencies
  • Advertisers
  • Tech Providers

Cross-Device Tracking: A Brave New World

The insights from cross-device tracking have created a brave new world in which to manage and grow affiliate partnerships.

CJ Affiliate by Conversant’s Sandrine Thompson taps into her knowledge of strategy and insights to reveal how connecting the dots of consumer behaviour and using people-based marketing data can deliver high-value customers, a stronger publisher mix, and a higher ROI for affiliate programmes.

MEZZANINE 2
  • Publishers
  • Agencies
  • Advertisers

The Everything Influencer Expert Advice Panel

Influencer marketing certainly isn’t new, but your approach needs to instil as much confidence as among your teams and stakeholders, and that means ensuring measurability and ROI come first.

This expert advisory panel brings together Pulse Advertising, B2B Marketing, Social Media Portal (SMP) and TUI, as well as agencies and influencer themselves immersed in one of the most rapidly changing and sometimes complex channels available to marketers.

DOME STAGE
  • Agencies
  • Advertisers

Affiliate Marketing: Using Customer Data Insights to Drive Smarter Targeting Decisions

With spend in the affiliate channel increasing significantly each year, marketers need to be savvier in where they’re allocating their budget, and generating a positive ROI becomes even more challenging when you’re asking consumers to invest during an uncertain economic and political landscape.

Find out how TSW and TopCashback created a targeted strategy by using segmented audiences, generating significant improvements in sales, open and click-through rates, and new customers- all within the cost of sale target.

With take-home instant wins to implement in your campaign you can be maximising this channel in no time.

EXPO HALL

Networking Drinks

An opportunity to grab a beverage and network with peers at the show.

TRADE UNION

PI LIVE After Party

For those looking to network into the night, we’d love you to join us for an evening of drinks and nibbles in one of London’s coolest venue’s just minutes away from Old Billingsgate.

For full details and to RSVP please visit the party microsite

VIP access from 8pm
General access from 9pm

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