PI LIVE, 15th–16th October 2018

Build Profitable Partnerships.

Session Agenda

The first wave of sessions launched! Check back often as we release more in the coming weeks

Day One – 15 October

Filter by Topic:

  • View all
  • Affiliate Marketing
  • AI / Machine Learning
  • Conversion, Acquisition & Retention
  • Data-Driven Marketing
  • Influencer Marketing
  • Mobile
  • Programmatic
  • Social & Facebook
FOYER

Registration

Registration will be open from 8am with our new self-service iPad booths in operation. If you've opted for a Queue Buster pack and already have your badge, lanyard and wristband security will direct you to the show floor.

MAIN STAGE

Capacity: 500

Achieving C-Level Buy-In for Influencer Marketing

Moderated by Dudley Nevill Spencer

Spend on Influencer marketing is increasing year on year and the projected growth is significant. To date however, penetration and budget allocation as a channel in its own right has not been significant, apart from in a few specific Industries.

There is no doubt that the chanel can be highly effective and deliver strong ROI, so why don’t the C-Suite give it more time and budget – and how do you get them to buy-in?

In this panel we discuss these issues in depth, moving through accountability of budget, misunderstandings about the channel in general and talk to individuals who have managed to sell-in Influencer campaigns at the very highest levels – from CEOs to the Chair of Global companies.

The Industry is now no longer just focussed on lifestyle companies pushing image led “aspirational product”, but general consumer companies, professional services, utilities, Banks and Insurance companies, and with this comes a whole new level of scrutiny, reporting and …. Increased budget – so how do you get buy-in at this level – well that’s what we will answer.

MARIN DOME STAGE

Context is Everything

Whether you’re a publisher or advertiser, the right context makes all the difference to how users interact with your messages.

Discover the effect context has on our brain, consumer behaviour and conversion rates. We’ll present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics.

Learn how you can create environments to enable context to work in your favour, and increase engagement.

PAVILION

Capacity: 250

The Age of Agile Product Data - Why the Future of Advertising is Feed Based

In an increasingly complex advertising environment, providing a consistent, current and complete view of your product inventory is crucial. Join Matt Bailey from Productsup as he discusses how the ability to manage, optimise and distribute your product data across multiple channels and territories continues to evolve and grow in importance. Touching on existing channels like Google Shopping, Facebook and affiliate, he'll also look at how product data will play a vital part in the advertising of tomorrow.

ALL ROOMS

Session Transition

20-minute break.

IMS CASE STUDY THEATRE

Capacity: 60

How to Build an Organic Influencer Marketing Programme

Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

MAIN STAGE: KEYNOTE

Capacity: 500

Get It Done: Cutting Through Corporate Bullshit

Cally Beaton is a media executive and entrepreneur. At the start of her career, she headed an independent television production company that was bought by ITV. Later Cally joined the board of the UK’s leading commercial broadcaster as the youngest and only woman member. She left ITV to start a creative consultancy and production company as well as joining Viacom as SVP of International Sales.

At Viacom, Cally oversaw a £500million budget for channels including Nickelodeon, MTV, Comedy Central, and Paramount. Responsible for selling programmes and formats around the world she combined working with on-screen and production talent with business planning and strategy, bridging the divide between creative and financial priorities.

Bringing humour and energy to her business insight, Cally considers the nature of the workplace and leadership culture. She looks at how to engender change, combat difficult managers, inspire teams and develop a positive, agile and inclusive environment.

Cally's keynote will be a must-attend keynote and expect a few surprises thrown in!

MARIN DOME STAGE

CRO is Dead: Mapping the future with Customer Journey Optimisation

The bell tolls for Conversion Rate Optimisation.

As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value.

That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn:

  • How focusing on ‘CRO as usual’ could be harming you
  • What Customer Journey Optimisation is
  • How to apply Customer Journey Optimisation to your e-commerce activity
PAVILION

Capacity: 250

10 Native Advertising Trends for 2019 and How to Profit From Them

Most performance marketers understand that content is key to digital advertising today. Native advertising is the default distribution model for this branded content. The native advertising market is estimated to be worth $59bn in 2018 and $85.5bn by 2020. It is the medium all advertisers will need to adopt – and understand - over the coming years for success. Native advertising impacts all of our lives: anyone with a Smartphone almost certainly interacts with native advertising on a daily basis.

Join Dale for an insightful overview of what native advertising really is – key trends for 2019 and beyond – and what all performance marketers need to know about this fast-growing advertising medium. Dale will go deep into the various categories of native advertising and how these can work for your organisation as well as topics such as native content creation, native video, brand safety, programmatic native and measuring the success of your campaigns. All packed with numerous case studies, tips and advice from a leading native advertising expert.

Leave this session with:

  • A better understanding of the current native advertising landscape
  • What key trends are emerging from this space
  • Why native will become more and more important in the coming years as brands scrutinise ad spend more than ever before
ALL ROOMS

Session Transition

20-minute break.

INTERACTIVE WORKSHOPS - LEVEL 2

Capacity: 60

Partner Strategies for Travel Outside of Q1

Join this interactive Q&A and workshop as Webgains provide insight into how to plan and execute effective travel publisher strategies outside of the peak of Q1.

Discover how data and smart collaboration can reap rewards, tips to keep publishers active and steer consumers to your brand over competitors while using budget effectively across a broad partner base.

The session will conclude with predictions for 2019 and where the industry is heading.

Spaces are strictly limited. Please RSVP Here to reserve your seat.

IMS CASE STUDY THEATRE

Capacity: 60

How to Execute and Optimise With Data

If you want to do influencer marketing right, you need to put a focus on data throughout all stages of the process. From strategy development and influencer identification to execution and optimisation, data can be, and should be, at the forefront of every decision.

Yes, transparency, authenticity and trust are critical to influencer marketing, but data-driven decisions will ultimately help achieve the KPI. In this session, Danielle shares some examples of how her team at Scrunch have executed and optimised influencer marketing campaigns with a data-driven approach.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

MAIN STAGE

Capacity: 500

New Generation Performance Marketing

Richard goes through a multi-horizontal view of the next 5 years based on what hi-performance network Webgains sees from the current marketplace, new entrants, influencers, and emerging technologies as well as revealing Webgains latest steps in their AI-driven product innovations.

MARIN DOME STAGE

How to Implement a Winning PPC Strategy in Landscape Dominated by Google and Facebook

As the online world becomes a bigger more complicated place, it is important for marketers to keep up with technology and find the best ways to reach the right audience. This means that brands have mountains to climb to meet shopper expectations and the ecosystems in which we operate are becoming more complex everyday.

Marin will discuss the dominance of the duopoly that is Google and Facebook within the context of digital advertising and analyze how some brands - or one in particular (Amazon), are simultaneously disrupting industries and digital advertising.

In combination, these variables can create challenges to driving growth, and equally, create real challenges for advertisers. However, with challenges come opportunities and we’ll delve into how digital marketers can implement winning PPC strategies in an online environment dominated by ‘the duopoly’ - And possibly in the near future, a ‘triply’.

PAVILION

Capacity: 250

How to Deliver Genuine Conversions at Scale

Influencers are not superheroes, rock stars or messiahs of the millennial world; they’re a strategic creative partner and a vital sales channel and brands need to start considering them in the same way as any other key media buy. This session will unpick the common misconceptions around influencer marketing performance, casting away the red cape and snapping the blue-tinted sunglasses in two.

Ricky Ray will explain six key strategies brands must adopt to ensure influencer marketing can deliver genuine conversions at scale.

IMS CASE STUDY THEATRE

Capacity: 60

Top Influencer Marketing Hacks 2018

Brands that are doing influencer marketing right keep winning market shares. But what does “doing influencer marketing right” actually mean? Tailify will share some of the most valuable findings from thousands of their campaigns. They will present the top influencer marketing hacks of 2018, that they recommend all brands to start doing today.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

ALL ROOMS

Session Transition

20-minute break.

MAIN STAGE

Capacity: 500

Black Friday and the Evolution of Global Retail Events

Black Friday has existed for decades in America as a traditional post-Thanksgiving shopping event. Thanks to the growth in online shopping, the phenomenon has evolved into a global event.

This talk will consider the international patterns and local differences that Awin has witnessed in online global retail events, and the impact they have had on shopping habits, and advertiser tactics.

MARIN DOME STAGE

Influencer Marketing: A Global Disruption Driving Local Relevance

There's an age-old phrase that people hate advertising. I disagree. People don't hate advertising, they hate irrelevant advertising. Enter influencer marketing, an industry disruptor driving increased relevance, better creative, and better results.

Gone are the days of the global shoot and highly-produced TVCs, enter the age of real-time, mobile- and social-first communication--right where influencers thrive. Our shifting methods of communication have bred new and efficient solutions for brands, thereby disrupting content and creative production models. Now, brands are able to produce locally-relevant content on a global scale. The result is better creative, increased relevancy, and cost savings.

In this session, we'll discuss how brands have capitalized on our shifting communication and consumption methods by leveraging influencers on a global scale in order to resonate with their consumers in a better way.

PAVILION

Capacity: 250

Going Beyond Conversion Rates: Why Incrementality is Vital in Mobile Partnerships

The shift to mobile has been a gamechanger for marketers, and with the growing duopoly of Facebook and Google brands are having to find new ways of acquiring and retaining users and driving revenue in efficient, cost-effective ways. Enter performance marketing, which has been shown to drive high purchase conversion and install rates on mobile when done well.

In addition to these two metrics, marketers are now looking to go one step further, proving the incrementality of performance-based partnerships among its users. Uber is one such company that is looking to show the effectiveness of its efforts with loyalty partners. In working with mobile partnerships platform Button, Uber is diving into the data to prove the value of these partnerships with the end goal of creating long-lasting partnerships that drive significant long-term value.

In this session, Uber’s Keith Posehn (Global Head of Performance Partnerships & Affiliate Marketing) and Button’s Tijs van Santen (Chief Revenue Officer) will dive into the importance of proving incrementality with performance partnerships, the process and challenges of doing so on mobile, and overall results around what they discovered.

IMS CASE STUDY THEATRE

Capacity: 60

Influencer Fireside Chat: How to Become a Collaborative Brand

Join Abigail Morrish, Chief Partnerships Officer at indaHash, and two of our top influencers as they answer some of influencer marketing's biggest questions. How do influencers like to work with brands on activations, sponsorships and other collaborations? How have they amassed their followings and what are their secrets to keeping them engaged? What lessons have they learned, both positive and negative, in working with brands and how do they see influencer marketing evolving? Topics to explore include how they like to do creative ideation, which brands have resonated the most with their communities, best practices on setting and communicating KPIs and what are the best non-monetary items brands can deliver to creators.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

ALL ROOMS

Lunch & Networking

Head to the KERB Food catering trucks outside on the terrace and relax under the new Yurt with views of Tower Bridge and the Shard or the new level three Meet and Eat zone for ample lunch options featuring the best of world cuisine.

Don't forget to stop by the Beer Garden sponsored by Webgains and the Prosecco Lounge sponsored by Impact.

MAIN STAGE

Capacity: 500

Solving the $500 Million Influencer Fraud Problem

The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers.

MARIN DOME STAGE

Influencing (Very) Different Generations

With limited budgets, extreme competition, and new platforms springing up every day, it is harder than ever for companies to get their message heard. This is made even more difficult by the fact that there are now multiple, and very distinct, age groups buying your products.

This session will overview a number of key observations, research, and recommendations on these generations for marketing professionals to consider when planning marketing campaigns.

PAVILION

Capacity: 250

How to Build a World-Class High-Performance Culture

Robert Glazer’s company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoor’s Employees’ Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360⁰ approach has led employees to proclaim “I don’t know why I’d ever leave.” Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm.

IMS CASE STUDY THEATRE

Capacity: 60

Not Just A Product Shot

Learn how ‘creative-first’ can be the driving force for campaigns, placing visuals at the heart of a brand’s message. We’ll be looking at the success of Oral B’s recent campaign, encouraging Millennials to think of electric toothbrushes as an essential item - sharing their message without the need for product focused content.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

ALL ROOMS

Session Transition

20-minute break.

IMS CASE STUDY THEATRE

Capacity: 60

Artificial Intelligence's role in the Future of Influencer Marketing

Edward East will provide a bitesize introduction and live demo about the increasing importance of AI in marketing and more specifically Influencer Marketing. AI is increasing marketeers' power to spot trends, make more informed decision and develop far more effective marketing campaigns.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

MAIN STAGE

Capacity: 500

Rakuten Marketing and Cult Beauty | How to Engage Consumers and Drive Growth in APAC

With a total population of 3.1 billion people and an ecommerce market worth more than $1.349 trillion, the APAC region represents the largest opportunity for digital expansion in the world. But how can brands enter and drive growth in this complex and rapidly evolving market? In this session Rakuten Marketing MD of Europe and APAC, Anthony Capano will host a fireside chat with Cult Beauty’s Senior Affiliate Marketing Manager, Chikay Lo. Drawing on their extensive experience of this region, Anthony and Chikay will share consumer traits, key trends and actionable insights to help brands break into APAC through performance marketing.

MARIN DOME STAGE

14 Landing Page Tips to Action Today to Make More Money

The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage.

PAVILION

Capacity: 250

Content Crisis: How Your Customers Will Save Your Butt

Just a few years ago, in TV, radio, print and out of home, marketers could engage millions with a handful of visual assets. Yet survival in digital advertising requires countless variation. Brands are caught off guard and existing creative solutions fall short; Creative Agencies are set up for high quality, low volume production assets while Stock Image libraries deliver the very antithesis of personalization. So what’s the solution?

Join TRIBE Founder Jules Lund as he deep-dives into the fastest growing creative solution on the planet.

IMS CASE STUDY THEATRE

Capacity: 60

An Ultimate Influencer Marketing Tool

Today, influencer marketing automation is an obvious trend. But is it as convenient for brands and influencers as it seems? We'll try to unravel this statement in an interactive way.

Key points

— How automation impacts influencer marketing and what are the benefits both for brands and influencers. — What types of management automation exist in the market today. — What are the differences, strengths and weaknesses of each type? — How automated platforms might evolve in the nearest future (hypothesis). — What are the main requirements for the ‘Ultimate IM Management Tool’ on the customer side?

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

ALL ROOMS

Session Transition

20-minute break.

INTERACTIVE WORKSHOPS - LEVEL 2

Capacity: 60

Retail Workshop: It’s Not Too Late! Revamp Your Peak Campaigns to Entice Modern Global Consumers

Join Rakuten Marketing at PerformanceIN Live for an interactive retail workshop and networking session designed solely to help you get the most out of your Q4 activity. As a retailer, you should already have your plans in place – but do they meet the demands of modern consumers across the globe? Drawing from insights from our extensive global research into the shopping trends of consumers in Q4, Rakuten Marketing will provide actionable tips for successful peak campaigns.

Hear from Rakuten Marketing experts and learn from your retail peers in this exciting workshop session that will cover:

  • How to deliver experiences people love
  • Key tactics to maximise sales and revenue from your already planned Q4 activity
  • Global peak insights from extensive consumer research across APAC, Europe, the UK and US
  • Publisher insights and trends for Q4 success

Be sure to stick around after the workshop for a drink (or two) during time dedicated to informal networking and your chance to win a signed FC Barcelona shirt!

This workshop is specifically for advertisers and those working in the retail sector. Spaces are strictly limited. Please RSVP Here to reserve your seat.

MAIN STAGE: KEYNOTE

Capacity: 500

Unlocking Your Creativity: 3 Ways To Have Amazing Ideas

Shed Simove is a leading motivational speaker, best-selling author, and marketing maverick. He promotes change by helping every audience member unlock the true power of their brain by showing them how to harness their creative potential. As an expert in ideas, Shed will share three techniques which he uses to unlock his own creativity, and believes can help make anyone’s ideas happen, and send you on amazing adventures.

He fervently believes in ‘failing upwards’ by trying to launch numerous ideas and learning from the experiences they bring, illustrating his talks with stories taken from a career spanning television production to his highly innovative merchandising and novelty gift empire.

Shed's keynote speeches are unmissable - inspiring audiences with his brilliantly original, entertaining and value-adding take on creativity, success, marketing and entrepreneurship.

MARIN DOME STAGE

Adopting the Consumer Mindset for your SEO Strategy

As Google gets better at joining the dots between what a user searches and what they really want, our approach to SEO simply has to adapt to keep up.

In this session, Stacey will talk about understanding users' needs based on data, building consumer intent into your on-site content plan and the pillars that support an end user focussed SEO strategy in 2019 and beyond.

PAVILION

Capacity: 250

'Hands Off My Grad': Why Entry-level Progression is Vital to the Performance Industry

The performance marketing industry has been built on the concept of young people progressing in a growth industry. Over 35% of today’s UK performance marketers came to the industry in entry-level roles, learning and working their way up to forge successful careers. Yet the industry often scoffs at its ‘junior’ workforce, treating graduate recruitment as a burden it could do without, rather than the fuel that powers the performance industry.

This session will look at the vital contribution entry-level progression has made to the history of the industry, how the model is scaling for today, and how entry-level recruitment is changing as performance marketing faces up to a more automated future.

This will be a fun, interactive session filled with real-life stories and anecdotes from the industry’s army of performance marketers, who found their feet as entry-level grads and rose to outstanding careers in performance marketing, many with large brands. While celebrating the many great careers launched by our industry it will also look at the challenges and responsibilities we face nurturing the talent of tomorrow.

IMS CASE STUDY THEATRE

Capacity: 60

Brands with Pride

Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

ALL ROOMS

Session Transition

20-minute break.

IMS CASE STUDY THEATRE

Capacity: 60

Influencer Marketing Without the Proper Checks & Transparency will Not Work.

Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers.

For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way.

The case study theatre has a capacity of 60 and will use 'silent disco' style headsets. A queuing system will be in place. We encourage you to arrive early as seats cannot be reserved.

MAIN STAGE

Capacity: 500

A.I. for Marketing - Power Session

A.I. is no longer something reserved for extensively qualified data scientists. The world of marketing and growth has already begun to be influenced by machine learning and artificial intelligence, with the companies who want to stay ahead taking advantage of this new competitive advantage.

Growth Tribe has spent the last year teaching non-coders to use machine learning for marketing and growth. In this talk, we’ll test your skills, expose you to the real-life applications of A.I., as well as show you how you can learn to leverage it!

MARIN DOME STAGE

PINTEREST - Is it Search or is it Social?

A social platform different from all the rest, Pinterest has been vastly growing as one of the best social platforms for direct response. Learn how to approach your Pinterest strategy to best suit your business objectives, without compromising on valuable learnings.

PAVILION

Capacity: 250

AI: It's Not All Hype

The AI frenzy has wormed it’s way to the core of digital advertising. A recent report crowned ‘artificial intelligence’ as the most over-hyped term in marketing.

Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.

EXPO HALL

Expo Hall Drinks

An opportunity to grab a beverage as exhibitors and sponsors open up their bars and network with peers at the show.

THE GRANGE ST PAUL'S

International Performance Marketing Awards

Join the industry's elite for a champagne reception and 3-course dinner and entertainment as we reveal the winners of this year's International Performance Marketing Awards held at the 5* Grange St Pauls Hotel.

Access to the awards is included for all VIP ticket holders.

Limited seats* and tables of 10 are available to purchase online at www.performancemarketingawards.com

*The dinner and awards ceremony is limited to 400 guests.

CAFE DE PARIS

Official Party @ Cafe de Paris

Time to let your hair down at the official PI LIVE and Influencer Marketing Show Party, sponsored by ThoughtMix.

Located at the famous Cafe de Paris in London's West End. A complimentary bar awaits for delegates holding a Networking or VIP Pass or those lucky enough to secure a Golden Ticket from one of the party sponsors.

To reserve your own VIP table or to sponsor the official party contact sales@performancein.com

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